Ninety days later, the reminder sent itself. She rebooked.
Automated review routing, maintenance reminders, seasonal campaigns, and loyalty rewards. Revenue from the customer you already served — without the owner remembering to follow up.
Reviews that route themselves
The review routes itself. The job record decides.
The tech marks the job complete. The customer satisfaction score determines what happens next. Score 4-5: a Google Reviews link sends automatically. Score 1-3: a private feedback form routes to the owner.
The 5-star reviews build publicly. The complaints get handled before they go public. No manual decision about who gets a review request and who doesn't. The routing is automatic.
"AC warranties expiring in June" is a real segment
Campaign segments build from loyalty tiers, purchase history, booking frequency, and equipment data, not just email open rates. "Customers whose AC warranty expires in June" targets the exact group that needs a tune-up offer.
Describe the campaign in plain language. The email drafts itself. Send to half, measure, send the winner to the rest. The segments sharpen as the database grows.
The equipment data writes the campaign segment.
Reviews routed. Reputation protected. Now the follow-up campaigns turn completed jobs into the next booking.
Automated revenue from existing customers
The warranty email booked the next visit. Automatically.
A completed HVAC job triggers a 90-day maintenance drip sequence. When the reminder fires, the customer clicks "book now." The appointment schedules through Bookings. No phone call from the owner. No follow-up email composed manually.
"Your warranty expires in 30 days" emails convert concern into booked revenue. Seasonal tune-up offers target the right segment at the right time. Most field service operators don't follow up. The customer finishes the job and disappears. This changes that — automatically.
Her loyalty tier read the booking history. Discount applied.
The property manager who used the company for 15 jobs this year sees her loyalty tier upgrade. A 10% discount on the next service applies automatically at booking.
Points tracked. Rewards automatic. The customer who gives the most business gets recognized for it, without the owner remembering who they are.
Campaigns sends a maintenance reminder and the customer books through the link.
The booking appears on the dispatch board.
The marketing campaign directly generated a dispatched, paid job without the owner lifting a finger.
What it costs
The full Engage suite costs EUR 195/$225 per month per brand, including 10,000 emails. Individual apps are available standalone: Reputation at EUR 135/$150 per month per brand, Campaigns at EUR 9/$10 per 1,000 emails, Circle at EUR 135/$150 per month per brand.
Start with just Campaigns at $10 per 1,000 emails for automated follow-up. Scale to the full suite when review management and loyalty programs become priorities.
Enterprise marketing add-ons for field service cost $500-1,500 a month. No LATAM or European mid-market field service tool includes review management, drip campaigns, or loyalty programs. Most field service operators do zero automated follow-up. This suite introduces a capability category that doesn't exist in their workflow.