A brand guard that works inside every app in Calisto Pro that reaches a customer. Set your colours, fonts, logos, voice and terminology once. The check runs in the editor when you ask for it, and on the way out whether you ask or not.
Nine places the brand is either held or corrected. Checked before it publishes, everywhere it publishes.
Colours, fonts, logos, voice and terminology, in a form software reads.
Every logo variant and font file, downloadable by the whole team.
Flag it or block it, decided once and applied to every app at once.
One number for consistency, and a checker to paste copy into.
Which product is drifting, scored and ranked from one shared log.
Violations, approvals and reports: where a finding goes afterwards.
Correct the brand from whichever app you noticed it was wrong in.
For a creator, an agent or a coach, the person is the brand.
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apps that carry the brand check
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modes: alert on drift, or block the send
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audit trail for every check any app has run
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sections a person profile can turn on
The exact value, not an approximation somebody eyedropped.
Which face, where, and when.
Including the one for dark backgrounds.
Read by every app rather than copied into each.
Your logos and fonts, downloadable by anyone on the team without asking you to go dig them up.
Full colour, mono, reversed and icon-only, each in the format it is meant to be used in.
The faces as files, so a deck built off the platform still sets in your type.
Replace an asset and the old file stops being the one people find.
These are the files the editors theme from, not a copy kept alongside for humans.
It reads tone, terminology, formatting, colour, font and logo usage against the rules you set, while the work is happening and again on the way out.
Brand Guard always identifies the drift. What the platform does about it is one setting in Ethos, applied to every app that puts something in front of a customer.
The violation is recorded and handed back to the editor. The person sees which rules tripped and decides.
The setting to start on. It builds the trail and shows you where the brand actually breaks.
The send is refused. The reply does not go, the campaign does not dispatch, the envelope stays a draft.
One control, every app at once. Turn it on and all five start refusing the same afternoon.
Every email from a custom-domain mailbox, subject line included.
Every customer reply, on whichever channel it goes back out on.
Checked before a recipient is resolved, so a refusal costs nothing.
The envelope copy a signer reads, while the document is still a draft.
Caption and artwork, on publish. Drafts are never refused.
Colour, font and logo usage, beside the canvas when you press it.
Sites, Apps, Navigator, Kiosks, Display, Station and Direct.
The documents that decide deals, read before they are shared.
If the engine is unavailable, or you have not written your brand rules yet, the send goes through and is recorded as unchecked rather than as a pass. Refusing your mail because our checker had a bad minute is an outage, not a brand policy.
A live score for the account, broken down by voice, visual, colour, font and disclosure. It moves as work passes and fails, so it reads as a trend rather than a verdict.
Every check any app runs is written to one log, and Brand Audit reads it back grouped by product.
A design tool, a website builder and a document editor each carry their own score, read off the same log. You can see which is drifting without opening any of them.
Each product carries whether its score is climbing or falling. A number sliding for a month does not read the same as one that dipped yesterday.
Review responses, conversation tone and the palette on the viewer apps report in here too. No integration produces a single score across products; one shared log does.
The audit ranks which rules are failing, which is what turns a low score into something you can act on.
A finding has to end somewhere. It lands in a log, goes through a queue, and shows up in the report. A violation is resolvable or waivable, the waiver carries its reason, and correcting the rule at source is what stops it arriving again.
A cross-product log of every place content drifted from your rules.
One queue for what needs a look: unpublished people profiles and failed brand checks.
Brand consistency at a glance, scored overall and broken down per dimension and per rule.
There is one brand record. Every app reads it directly and the settings block edits it in place, so a correction is a correction rather than the start of a sync.
Business identity, brand kit and locale, edited from the settings block in whichever app you are already in. It writes to the one shared account model, so there is nothing to push anywhere afterwards.
A content creator's profile is their brand. So is an agent's, a coach's and a performer's. A brokerage has a brand and every agent carries it. Ethos handles both, because brand identity was never limited to company logos.
For a creator, an agent, or a coach, the person is the brand. Build a public profile page, publish it, and share it.
Turn on the sections the person needs and order them. Bio, photos, portfolio, credentials, contact and a call to action are all optional.
A public page on your own subdomain, no login to read. A real page for a real person, not a card in a directory someone else runs.
Copy the link, or take the embed and put the profile inside a page you already run.
Headshots, action photos, a portfolio and a one-sheet, filed against the profile rather than a downloads folder on one laptop.
Write from a saved template and email it out from the profile it is about.
The directory carries every published person, with the ones you feature sitting first.
4 of these 6 connections are in your plan today. The rest stay visible so you know the instrument is there before you need it.
The brand a check is run against is authored in Purview, and Ethos enforces it rather than restating it.
A standard published from HQ is what a check tests against on every purview beneath it.
A design is checked in the editor it was made in, before anybody exports it.
A post is checked at the point of publishing, with the same rules as everything else.
A send is checked as it leaves, in the mode you chose: warn, or stop it.
An outbound message is checked in the client rather than after the fact.
Brand guard for everything your team publishes.
Brand guard. Checks brand tone across every app in Calisto Pro — customer service in Desk, designs in Studio, flyers in Docs, presentations in Slides, social posts in Impreta. Enforces brand consistency everywhere.
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Account configuration and data rules.
Learn more →Tone, terminology, formatting, colour, font and logo usage, against the rules you wrote. It runs inside the editors where the work happens, and again at the exit when something is sent or published, rather than as a review step after the fact.
Your choice, in one setting. Alert records the violation and hands it back to the editor with the rules that tripped. Block refuses the send until it is fixed. The setting applies to every app at once, so you are not configuring the same policy in eleven places.
Fifteen carry it. Mail, Desk and Inbox for messages, Campaigns for sends, Sign for envelopes, Studio and Impreta for creative, Docs, Slides, Sheets and Forms for documents, and all seven Nexus surface builders for anything a customer looks at on a screen.
The send goes through and the result is recorded as unchecked, never as a pass. Refusing your mail because our checker had a bad minute would be an outage rather than a brand policy, and an audit trail that claims a perfect score for something nobody looked at is worse than no audit trail.
Purview declares the brand identity at no additional cost. Ethos enforces what Purview declared. Change a colour once, in any app that shows the shared settings block, and every check, every surface and every editor picks it up. There is no second copy to keep in sync.
Public pages for the people who embody the brand, because for a creator, an agent or a coach the person is the brand. Eighteen kinds of section, dragged into the order you want, a light, dark or custom theme, and a public URL anybody can open without an account. Plus press kits and a published directory.
Yes. One log of every check any app has ever run, in standard formats, with the product and the rule that caught each one. It is also what the score, the per-product drift and the most-tripped rules are computed from.
Yes, per brand per month. The pricing section on this page reads the live catalogue and is the authority. The suite is the cheaper path if you are also running campaigns, referrals, reputation and social on the same brand.