Calisto Deals

8 systems. 14 integrations. One pipeline.

8 core systems. 7 configurable dashboards. 4 routing modes. 24/7 AI qualification. Commission engine with four-stage settlement. 14 native Calisto product integrations. Zero per-seat fees.

8 Core Systems · 20 Automation Triggers · 128-Field Contact Record · 14 Native Integrations · 0 Per-Seat Fees

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page routes across the Deals CRM app

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top-level modules: pipeline, leads, sequences, commissions

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lead scoring factors with rule-based plus ML signals

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per-seat fees, flat pricing regardless of team size

Core Pipeline

Pipeline board. Lead engine. Sequence builder. One system.

6 pipeline views · 8 lead scoring factors · 4 routing modes · <30s assignment · ISA qualification bot

The Pipeline Board

Kanban. List. All Deals. Three views. One board.

Drag-and-drop Kanban, sortable list, and All Deals cross-pipeline search. Deal health scoring against four factors. Stage gates with approval chains.

Kanban board, list view, and three-column deal detail

Drag-and-drop stage transitions. Deal value, owner, and aging per card. Three-column detail: feed, documents, metadata.

Discovery
Proposal
Negotiation
Closing
Deal Health Score
87
Activity
Engagement
Close Date

Stage Gates & Approvals

Multi-level approval chains with full audit trail. Deals blocked until sign-off.

Next Best Action

Highest-priority action per deal. Urgency-ranked, context-aware.

Ops Handoff

Closed deals auto-generate tasks and work orders in Ops. Zero re-entry.

Won Deals

Closed-won archive with date, value, reason, and owner. Filterable.

Lost Deals

Loss archive with reason, last stage, and date. Win/loss analysis.

Approval Queue

Pending approvals queue. One-click approve/reject with audit trail.

The Lead Engine

Eight subsystems. <30s routing. One inbox.

Six ingestion channels feed one inbox. Behavioral scoring on arrival. Four routing modes assign in under 30 seconds.

Lead Inbox

Unified triage across all sources. Sort by time, score, or source. Convert to deal in one click.

Lead Capture

Web forms, SMS opt-in, walk-in kiosk, referral links, import wizard, API webhook. All normalize to one 128-field record.

Lead Scoring

8 signals: source, engagement, response time, completeness, match, budget, timeline, history. Hot/Warm/Cold with decay.

Lead Routing

Round-robin, weighted, territory, manual queue. Priority-ordered rules, first-match-wins.

ISA AI Qualification Bot

Conversational AI via SMS or email within 60s. Qualifies, scores, books. Hands off with full transcript.

Sequences

Multi-step drips on creation, stage change, or score threshold. Email, SMS, tasks, delays, branches.

Lead Ponds

Shared pools by segment, source, or territory. First-to-claim with daily limits. Overflow escalation.

Speed-to-Lead SLA

SLA timer from arrival. Configurable targets per source. Breach alerts. Response-time leaderboard.

Speed-to-lead latency: <30 seconds

From lead arrival to agent assignment. Score recalculation fires on every engagement event.

The Filter Layer

Field-level conditions. Saved views. Real‑time refresh.

Dynamic filtered views across deals and contacts. Condition builder with stage, owner, source, tags, dates, values, and custom fields. Saved list library.

Saved Lists
Hot Leads > 50K23
Stale Deals, No Activity 14d9
My Open Proposals14
Closing This Month7
Filter Builder
Stage=Proposal
Owner=Me
Value>25K
Last Activity<7 days
Save ListShare
Workflow Engine

Sequences. Routing. Automation. Tasks. Documents. Configured.

20 triggers · 6 step types · Conditional branches · 4 routing modes · 8 document types · 5-stage lifecycle

The Sequence Engine

20 triggers. 6 step types. Conditional branches.

Multi-step workflows with email, SMS, tasks, delays, and conditional branches. Twenty event-based triggers. Six standalone auto-rules.

Send Email
Personalized template with merge fields
Wait 2 Days
Delay step (business hours only)
Send SMS
Short follow-up with reply tracking
Create Task
Assigned to deal owner
Branch on Open
If email opened → Path A, else → Path B

Branches evaluate conditions in real time. Sequences fire within 60 seconds of trigger event.

AI Sequence Builder

Natural-language input to multi-step workflow with timing and branching. Calisto generates the sequence.

The Routing Node

Four modes. Priority-ordered rules. <30s assignment.

Rule engine evaluates source, location, value, and capacity. First-match-wins. SLA timer on assignment.

Fair

Round-Robin

Sequential distribution. Skips offline or at-capacity agents. Persistent rotation index.

Weighted

Weighted Distribution

Percentage weights per agent or team. Real-time adjustable.

Geo

Territory-Based

Zip, city, state, or drawn polygon. Overlaps resolve by priority.

Manual

Manual Queue

Manager review queue. Full lead card visible before assignment.

Territory: West Los Angeles
Agent: Jessica Martinez
902109021190212902329002490025900489004990064900679007790095
Lead Flow Rules
Lead Arrives
Source Check
Territory Match
Capacity Check
Assign Agent
SLA Timer Starts
Priority-ordered rule evaluationFirst-match-wins logicSource-based routing rulesTerritory polygon drawingZip code list uploadCapacity threshold configAgent availability scheduleSpeed-to-lead SLASLA breach escalationOverflow escalation rulesAgent group managementRotation index trackingLead pond stockingClaim limit enforcementVisual rule builderPreview before publish
The Task Grid

Five views. SLA-sorted queues. Stage-based checklists.

Tasks with priority, assignees, and checklists. Appointments in day/week/month. Callback queue with SLA sorting. Activity feed. Event attendance.

TaskDealPriorityDueOwner
Send revised proposalAcme CorpHighMonJM
Schedule site visitParkside LLCMediumTueSK
Follow up on inspectionLakeview Unit 4BHighWedJM
Prepare closing docsMarina Tower 12ALowThuDK
Review lease termsBeacon SuitesMediumFriML
Stage-based checklistsAuto-assign on stage entryMy Tasks personal queueBulk actionsPriority and due dateChecklist sub-items
The Document Layer

8 document types. 5-stage lifecycle. Built‑in e‑signature.

Five-stage document tracking with viewer analytics. Template builder with merge fields. Collateral library. Discovery scripts. Stage-gate checklists.

Documents

5-stage lifecycle: Pending → Sent → Viewed → Signed → Complete. Viewer analytics with page-level engagement.

Templates

Rich text with merge fields, conditional sections, signature blocks. Version history.

Collateral

Asset library for brochures, floor plans, decks. Tagged by vertical. Attach to deals and emails.

Discovery Templates

Structured call scripts. Log responses per question. Completed discoveries attach to deal.

Forms

Drag-and-drop builder for intake and feedback. Embed or share via link. Maps to deal fields.

Checklists

Auto-populate on stage entry. Tasks, doc requirements, or approval conditions. Block until complete.

Document Settings

Merge field mappings, signature positioning, branding. Per-vertical template defaults.

Task Templates

Reusable task sets per stage or trigger. Scoped per vertical.

Calisto Sign integration

Sequential or parallel e-signature, access codes, automated reminders, waiver collection, and full audit trail. Built in, not bolted on.

Revenue Operations

Commissions. Settlements. Contracts. Reports. Closed-loop.

Commission splits · What-if calculator · 4-stage settlement · Contract lifecycle · 7 dashboards · Full audit log

Transactions, Settlements & Contracts

Closing checklists. 4-stage settlement. Commission what-if calculator.

Accepted offer through funded close. Checklist templates for agents and collaborators. Four-stage settlement. What-if commission modeling. Contract manager with e-signature.

Closing & Transactions

Closing Workflow

Key date tracking: inspection, financing, title, walkthrough, closing. Real-time status for all collaborators.

Transaction Checklists

Templates per type: purchase, listing, lease, referral. Tasks with due dates and auto-reminders.

Collaborators

Lenders, title, inspectors, attorneys. Role-based visibility to assigned tasks and docs.

Commissions & Settlement
Deal Value$520,000
Commission Rate6%
Total Commission$31,200
Listing Agent45%$14,040
Brokerage30%$9,360
Co-Listing Agent15%$4,680
Referral Fee10%$3,120
Contracts & Modeling

Contract Manager

Deal-linked contracts with version history and comparison. Sign integration. Archived on deal record.

What-If Modeling

Adjust value, rate, and splits in real time. Preview disbursements before close.

The Report Hub

7 dashboards. Pre-built templates. Full audit log.

Seven industry-configurable dashboards. Pre-built report templates with custom builder. Full system activity log.

Analytics Dashboard

Seven vertical dashboards: KPI tiles, pipeline charts, conversion funnels, revenue trends. Drill-down to deal records.

Reports

Pipeline velocity, source ROI, agent production, conversion, revenue forecast, commission ledger. Custom builder with export.

Logs

Call and message logs via Voice. System activity log for deal events, automation, and config changes. Searchable.

Seven vertical-specific dashboards. Industry auto-configuration. Call and message logs via Voice integration.

The Roster Board

Seven views. Three hierarchy levels. Zero per‑seat fees.

Roster, leaderboard, and production dashboards. Three-level hierarchy: region, office, department. Recruiting pipeline. Multi-location offices.

Per-member production: deal history, pipeline contribution, win rate, activity volume. Leaderboard ranks by deals, revenue, conversion, or custom KPIs. Hierarchy rolls metrics through offices to regions.

7views: roster, leaderboard, production, recruiting, offices, territories, org chart
team members, no per-seat fees
3hierarchy levels: region, office, department
#NameClosedRevenueWin %Speed
1Jessica Martinez24Billable68%4m
2Michael Thompson21Billable62%6m
3Sarah Kim19Billable59%5m
4David Chen17Billable55%8m
5Amanda Liu15Billable53%7m

Team Roster

Directory with deal counts, pipeline value, close rates, and metrics per member.

Production Tracking

Deal history, pipeline contribution, win rate, and activity volume.

Recruiting Pipeline

Prospect stages with notes, follow-ups, and sourcing analytics.

Offices

Multi-location with team assignments and office-level analytics.

Platform Integration

Voice syncs to CRM. Deals hand off to Ops. Proposals link to pipeline.

14 products · Voice CRM sync · Deal→Ops handoff · Proposal generation · 128-field contact record · Bi-directional data flow

Cross-Product Integrations

14 products. Bi-directional sync. One closed loop.

Deals is the revenue record of truth. Ops receives closed deals as tasks. Voice syncs calls to timelines. Proposals generates from the price book. Contacts shares the universal 128-field record.

Deals
Ops
Voice
Proposals
Contacts
Sign
Connect
Studio
Spaces
Access
Pulse
WiFi
Navigator
Equipment
Circle

Deep Integrations

Calisto Ops

Closed-won auto-generates tasks, bookings, and work orders in Ops. Zero re-entry.

Closed Deal → Task → Booking → Work Order

Calisto Voice

Direct CRM sync. Call logs, recordings, and transcriptions attach to deal timelines.

Call → Recording → Transcript → Deal Timeline

Calisto Proposals

Deal-linked proposals with price book items, branded templates, and open tracking. Acceptance syncs back.

Deal Data → Proposal → Open Tracking → Acceptance

Calisto Contacts

Universal 128-field record across all products. Deduplication and relationship mapping.

Contact Record → 128 Fields → Cross-Product Sync → Dedup

Calisto Sign

E-signature from deal or contract. Status syncs in real time.

Document → Signature Request → Status Sync

Calisto Connect

SMS and email auto-attach to timelines. Delivery and open status logged.

Message → Delivery Status → Timeline Attach

Calisto Studio

Campaigns target deal-stage and lead-score segments. Engagement logged as activity.

Segment → Campaign → Engagement → Activity Log

Calisto Spaces

Venue availability visible in Deals. Room bookings from hospitality deal flow.

Availability Check → Selection → Booking → Deal Record

Calisto Access

Smart lock codes for showings. Generated and revoked from deal record.

Showing → Code Generation → Access Grant → Audit Log

Calisto Pulse

Rate data and channel status inform hospitality deal valuation.

Rate Plan → Valuation → Channel Status → Deal

Calisto WiFi

Portal sign-ups create leads with source attribution. Walk-in traffic feeds analytics.

Portal Auth → Lead Creation → Source Tag → Pipeline

Calisto Navigator

Booking requests create leads in the vertical pipeline with inquiry context.

Inquiry → Lead → Pipeline Assignment → Notification

Calisto Equipment

Quote values and availability feed into event rental deals for scoping.

Quote → Availability → Deal Record → Invoice

Calisto Circle

Loyalty tier and rewards on deal record. Member pricing at close.

Contact → Tier Lookup → Pricing Rule → Deal Value
The Architecture Comparison

Fragmented sales stack vs. unified pipeline

The Old Way
Separate CRM with per-seat pricing
Separate email sequence tool (per-user pricing)
Separate lead routing software
Commission tracking in spreadsheets
Separate document signing tool (per-envelope pricing)
Separate proposal software
No AI qualification without Enterprise tier
Separate SMS platform with per-message fees
Middleware layer to synchronize contacts between tools
No shared contact record. CSV exports between systems.
Per-seat fees multiplied across every tool
Multiple vendor contracts and support channels
The Calisto Way
Pipeline Board with Kanban, list, All Deals: native
Sequence Engine with 20 triggers, 6 step types: native
Routing Node with 4 modes, <30s assignment: native
Commission Core with 6 split types, settlement flow: native
Calisto Sign with sequential and parallel signing: native
Proposals with open tracking and acceptance: native
Intelligence Layer: ISA bot, scoring, content, builder: native
SMS sequences, auto-reply, templates: native
Zero integrations. One relational data layer.
Universal 128-field Contact Record across 14 products
2% of processed revenue. Unlimited users.
One platform. One support channel. One contract.

Connected by Design

Lead captured. AI scored. Agent assigned. Sequence enrolled. Automatic.

Five stages. Zero manual handoffs.

Capture

Six ingestion channels feed a unified lead inbox. Every touchpoint — web form, walk-in kiosk, SMS keyword, referral link, CRM import, API webhook — creates the same normalized contact record.

Web form capture with source attribution
Walk-in kiosk with digital intake
SMS keyword opt-in
Referral link tracking
CRM import with dedup

Score

Eight behavioral factors score every lead on arrival. Weighted points, AI grading, and engagement decay keep temperature accurate over time — no manual triage.

Source quality weighting
Engagement depth scoring
Response time factor
Budget and timeline signals
ML-predicted conversion probability

Route

Four routing modes assign leads to agents in under 30 seconds. Round-robin, first-to-claim, territory-based, and segment ponds — with SLA tracking and escalation on breach.

Round-robin distribution
First-to-claim with daily limits
Territory-based assignment
Segment pond with overflow
SLA breach escalation
The Intelligence Layer

Four AI modules. Rule-based + ML scoring. One pipeline.

Conversational qualification, ML-trained scoring, and context-aware content generation. Embedded in the pipeline. No premium tier.

Rule-based + ML scoring · Conversational AI qualification · Template-driven content generation · Natural-language sequence construction
24/7qualification

AI Sales Bot (ISA)

Automated inside sales assistant that engages leads via conversational chat. Qualifies against configurable criteria through multi-turn dialogue. Routes qualified prospects to humans with full conversation transcript.

Multi-turn dialogue · Configurable criteria · Full transcript handoff · After-hours overflow
5core metrics

ISA Dashboard

Conversation volume, qualification rates, handoff counts, response quality, and average time-to-qualify. Review individual conversations. Adjust qualification criteria in real time.

Volume · Qualification rate · Handoff count · Response quality · Time-to-qualify
8scoring factors

Predictive Lead Scoring

ML model trained on historical close patterns. Conversion likelihood prediction beyond rule-based scoring. Temperature auto-set: Hot, Warm, Cold. Engagement decay over time.

Budget · Timeline · Engagement · Source · Recency · Fit · Behavior · History
drafts on demand

AI Content Generation

Generate email drafts, follow-up messages, proposal language, and marketing copy from deal data, contact history, and vertical-specific templates. One click, context-aware.

Email drafts · Follow-ups · Proposal language · Marketing copy · SMS scripts
Pricing

A CRM that pays for itself. 2% of revenue. No per-seat fees.

Pipeline management, lead scoring, sequences, routing, commissions, AI sales bot, and 14 cross-product integrations. All included with Core.

Calisto Core
$0/month
+ 2% of revenue
CommitmentNone
UsersUnlimited
Products15 included
Best for: Sales teams replacing HubSpot, Salesforce, or Pipedrive with a connected platform.
Calisto Deals

CRM, deal pipelines, lead scoring, and commission tracking.

$1.00/mo

Part of Ops Suite

Billed monthly to your Pro Shop wallet

Add to Pro Shop