Calisto Pro

Marketing, CRM & Portals

Personalized outreach at scale, universal CRM, branded self-service portals, and omnichannel messaging. Own your fan data.

Communication & Templates

6 features

Text Templates

Reusable templates with 9 merge field types. Build once, use forever across offer letters, advances, and settlements.

Mail Merge

Send personalized bulk emails with contact and event data. Merge field preview shows rendered output before sending.

Omnichannel Inbox

Email, SMS, WhatsApp, Instagram, and Messenger in one view. Every conversation in context.

Broadcast Campaigns

Segment audiences for targeted marketing pushes. Coordinate email, SMS, and social campaigns.

Automated Sequences

Drip campaigns triggered by booking or purchase events. Personalized journeys based on fan behavior.

Send Results Tracking

See delivery status per recipient. Track opens, clicks, and conversions for every campaign.

CRM & Contact Management

12 features

Universal Contact Record

One profile across all interactions. Every agent, artist, vendor, and guest in one place.

Contact Roles

Guest, client, vendor, employee, and more. Each role sees relevant information in their portal.

Activity Timeline

Every email, call, booking, and transaction in chronological order. Full interaction history.

Deal History

All offers, contracts, and settlements per contact. See the complete business relationship.

Financial Summary

Lifetime revenue, outstanding balances, and payment history per contact.

GDPR Consent

Built-in marketing consent tracking with consent timestamps. Single source of truth for compliance.

CRM Import

One-time migration wizard from any existing CRM. Contacts, history, and relationships preserved.

SonicBids Import

Direct one-time import connector for SonicBids talent data. Profiles, history, and bookings migrated automatically.

Stagent Import

Direct one-time import connector for Stagent booking platform data. Full OAuth-based migration with field mapping.

SystemOne Import

Direct one-time import connector for SystemOne booking management data.

Overture Import

Direct one-time import connector for Overture talent management data.

Document Storage

Contracts, riders, and attachments per contact. Easy retrieval for production planning and settlements.

Self-Service Portals

7 features

Vendor Portal

Contractors manage their own work orders and invoices. Reduce back-and-forth communication.

Client Portal

Agents and promoters see their deals and transactions. Self-service access to financial data.

Guest Portal

Attendees access tickets, receipts, and messages. Post-event engagement and re-marketing.

Employee Portal

Staff view schedules, tasks, and communications. Mobile-friendly for on-site crew.

Affiliate Portal

Referral partners track commissions and payouts. Drive ticket sales through your network.

Role-Based Access

Each portal shows only relevant information. Security and privacy built in.

Portal Messaging

Every portal includes a direct message channel. Two-way communication without email.

Analytics & Insights

6 features

Revenue Attribution

Track which marketing channel drove each ticket sale. Calculate ROI per campaign and channel.

Customer Lifetime Value

Calculate CLV for each attendee. Predict future ticket purchases and spending.

Audience Segmentation

Segment by behavior, geography, demographics, and purchase history. Dynamic segments update in real time.

A/B Testing

Test subject lines, content, and send times. Identify highest-converting messages and replicate.

Sales Velocity Charts

Track tickets sold per hour leading up to event. Compare to forecast and adjust strategy.

Conversion Funnel

Track journey from ad impression to ticket purchase. Identify drop-off points and optimize.

One Profile, Every Interaction

No more scattered contacts across email, ticketing, and booking tools. Every agent, artist, vendor, and guest lives in one universal contact record.

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Personalized Outreach at Scale

Merge fields auto-fill contact and event data into templates. Send personalized offer letters, advance emails, and settlement notices to any number of contacts.

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Give Partners Their Own Login

Branded self-service portals for vendors, agents, attendees, staff, and affiliates. Everyone sees what they need — nothing they don't.

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Own Your Fan Data

Every ticket buyer, every email subscriber, every attendee — in your CRM. Not locked in a ticketing platform you don't control.

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Marketing, CRM & Portals

Your fans. Your data. Your relationship. Not a ticketing platform's.

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