SWITCH FROM PAPIRFLY
Papirfly to Calisto Ethos
One brand kit every Calisto app reads, one check where each app sends or publishes, a choice made once between flagging off-brand work and stopping it, and every finding kept with its author and the record it came from.
Feature by feature
Calisto Ethos beside Papirfly
- 10 In both
- 9 Only in Papirfly
| 19 features | Calisto Ethos | Papirfly |
|---|---|---|
| Guidelines | ||
| Online Brand GuidelinesCalisto: Brand Guidelines in Ethos shows the voice, colors, typefaces, logos and the enforcement setting on one page, each edited in place.Checked Nov 2, 2026Source | Yes | Yes |
| Brand Portal for Each MarketEach market gets a brand portal in its own language, with campaign pages built by drag and drop and the approved material to download.Checked Nov 2, 2026Source | No | Yes |
| Brand Kit | ||
| Brand Guidelines Kept CurrentCalisto: the kit is one record for the whole business. Ethos edits it in place, every app reads the same kit, and nothing is copied into each app, so a change shows everywhere at once.Checked Nov 2, 2026Source | Yes | Yes |
| Several Brands and Sub-BrandsCalisto: each business in Calisto carries its own brand kit, and one person can work in every business they belong to, each with its own kit.Checked Nov 2, 2026Source | Yes | Yes |
| Templates | ||
| Templates With Locked Brand ElementsCalisto: with Studio, a design copied for each location follows its original: the parts the original locks stay exactly as it has them, cannot be moved or changed in the copy, and take each change the original makes.Checked Nov 2, 2026Source | Yes | Yes |
| Resizing for Each FormatCalisto: with Studio, Copy & Resize makes a new design in another size and leaves the original as it is.Checked Nov 2, 2026Source | Yes | Yes |
| Approvals | ||
| Approval WorkflowsCalisto: with Studio, a design goes to a teammate for approval on the one approval engine, or to a client on a link where they approve or ask for changes; in Ethos, a person's public page can wait for sign-off before it goes live.Checked Nov 2, 2026Source | Yes | Yes |
| Checks | ||
| Automated Brand ChecksCalisto: one brand check runs inside each Calisto app that sends or publishes, among them Mail, Inbox, Campaigns, Sign, Impreta, Sites, Forms, Slides and Studio, when the work goes out or as a button in the editor.Checked Nov 2, 2026Source | Yes | Yes |
| Image Quality Checks at UploadAn upload is checked for low resolution, poor lighting and off-brand elements before it enters the library.Checked Nov 2, 2026Source | No | Yes |
| Assets | ||
| AI TaggingUploads are given metadata automatically from the objects, themes and context the AI detects.Checked Nov 2, 2026Source | No | Yes |
| Duplicate Detection at UploadDuplicates are found at upload from the image and its metadata.Checked Nov 2, 2026Source | No | Yes |
| Usage Rights and ExpiryContracts, usage terms, consent, territories, channels and expiry dates are tracked per asset, and an expired image stops being served.Checked Nov 2, 2026Source | No | Yes |
| Consent From People in ImagesConsent for a person's words, voice or image is collected by QR code, email or printed form, and the asset switches off when the permission lapses.Checked Nov 2, 2026Source | No | Yes |
| Facial RecognitionPeople in assets are identified to support consent management.Checked Nov 2, 2026Source | No | Yes |
| Image Variants in Set Sizes and FormatsNamed outputs are defined once with their size and file format, and focal points keep the subject in frame when cropping.Checked Nov 2, 2026Source | No | Yes |
| Version ControlCalisto: with Depot, each file keeps its versions, which can be downloaded and restored.Checked Nov 2, 2026Source | Yes | Yes |
| Analytics | ||
| Asset Usage and DownloadsCalisto: each person's press assets count their downloads and each person's public page counts its views.Checked Nov 2, 2026Source | Yes | Yes |
| Brand Alignment Compared by Team and RegionTeams' alignment to the brand guidelines is compared and measured at region, department and team level.Checked Nov 2, 2026Source | No | Yes |
| Review | ||
| Audit TrailCalisto: every check is logged, and each violation keeps its history: who resolved or waived it, who asked for a waiver and the reason each decision gave.Checked Nov 2, 2026Source | Yes | Yes |
What moves
Bringing your data from Papirfly
Your data is read in your own browser and sent to your Calisto account. Calisto never sees your login for the old system.
From an export file
Export your data from Papirfly and drop the file in. It is read in your browser and mapped onto Calisto.
Any spreadsheet you export from Papirfly can be mapped onto Calisto, column by column.
Moving from Papirfly
Questions About Switching
Where is the brand set?
Once, in Ethos: colors, typefaces, logos and the brand voice. The kit belongs to the business, every Calisto app reads it, and nothing is copied into each app.
What happens when work is off brand?
The check names each rule the work broke and gives it a score. The business decides once whether that only flags the work or stops the send, and each finding becomes a violation its author can fix or ask to waive, with a reason.
Can each location adapt a design without changing the brand?
Yes, in Studio. A design copied for each location follows its original: the parts the original locks stay as it has them and take each change it makes, and the rest is the location's to change.
Learn more
Everything Calisto does here
The pages behind this comparison: the sector, the apps and the guides.