SWITCH FROM GOOGLE ADS
Google Ads to Calisto Ads
Calisto Ads runs your campaigns on the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and sells the ad space on your own pages and screens, in one app.
Feature by feature
Calisto Ads beside Google Ads
- 17 In both
- 4 Only in Google Ads
| 21 features | Calisto Ads | Google Ads |
|---|---|---|
| Campaigns | ||
| Campaign ObjectivesCalisto: Awareness, Traffic, Engagement or Conversions, chosen as the campaign is named.Checked Nov 8, 2026Source | Yes | Yes |
| Pay per View, Click or ConversionCalisto: per thousand views, per click, per conversion, or a flat fee for named placements over set dates.Checked Nov 8, 2026Source | Yes | Yes |
| Pay Less Than Your BidCalisto: every bid is ranked by what it is expected to pay per thousand views, in one currency; the winner pays at the next bid’s level, never more than its own, and only for the view, click or conversion it bid on.Checked Nov 8, 2026Source | Yes | Yes |
| Daily BudgetCalisto: a daily and a total budget on each campaign, each optional; a campaign whose total is spent is not shown again.Checked Nov 8, 2026Source | Yes | Yes |
| Total Budget With Start and End DatesCalisto: a total budget with a start and an end date; the campaign’s page shows budget pacing and the days left.Checked Nov 8, 2026Source | Yes | Yes |
| Ad GroupsCalisto: ad groups of creatives that share targeting and a bid adjustment, made and deleted on the campaign’s page.Checked Nov 8, 2026Source | Yes | Yes |
| Ad Review Before Ads RunCalisto: Calisto reviews every campaign and creative before it runs; In Review shows what waits and since when, with Withdraw, and a campaign that is not approved carries the reviewer’s note.Checked Nov 8, 2026Source | Yes | Yes |
| Pause and Resume CampaignsCalisto: Pause and Resume on one campaign or several at once, each only from a state the campaign may leave.Checked Nov 8, 2026Source | Yes | Yes |
| Copy a CampaignCalisto: Duplicate makes a copy as a draft, once however often it is pressed.Checked Nov 8, 2026Source | Yes | Yes |
| Where Ads Show | ||
| Target by Country or RadiusCalisto: the countries a place is in, or a radius of 5 to 50 miles around an address, matched against where each page, kiosk or TV is.Checked Nov 8, 2026Source | Yes | Yes |
| Ad Schedule by Day and HourCalisto: the days of the week and the hours of the day an ad group runs, in the time zone chosen.Checked Nov 8, 2026Source | Yes | Yes |
| DevicesCalisto: desktops, phones, tablets, smart TVs, digital signage and kiosks.Checked Nov 8, 2026Source | Yes | Yes |
| Choose Specific PlacementsCalisto: named placements bought from the Marketplace, which lists every placement for sale across Calisto by place, and the screen band on TVs and kiosks at one exact size per screen shape.Checked Nov 8, 2026Source | Yes | Yes |
| Measurement | ||
| Conversion MeasurementCalisto: conversions reported by the advertiser’s pixel or a server postback within seven days of a click, each counted once.Checked Nov 8, 2026Source | Yes | Yes |
| Scheduled Reports by EmailCalisto: scheduled reports emailed from the business’s own mailbox, as CSV or PDF, each a rule in Automations, with Send Now.Checked Nov 8, 2026Source | Yes | Yes |
| Budgets | ||
| Account Spending LimitCalisto: spend limits per currency: a daily limit, a monthly limit and a largest campaign budget.Checked Nov 8, 2026Source | Yes | Yes |
| Phone | ||
| Manage Campaigns From a PhoneCalisto: Ads on a phone opens on what you spent and earned; a budget warning or a falling result carries Pause, and a campaign is paused, resumed or given a new budget with a swipe.Checked Nov 8, 2026Source | Yes | Yes |
| Gaps | ||
| Customer List TargetingAds chooses places, never people: an advertiser’s own contact lists are never matched against the people viewing another business’s page or screen.Checked Nov 8, 2026Source | No | Yes |
| Frequency CappingNo limit on how often one viewer sees an ad, because Ads never identifies who is viewing.Checked Nov 8, 2026Source | No | Yes |
| Demographic TargetingNo targeting by age or gender: Ads targets the place, the time and the device.Checked Nov 8, 2026Source | No | Yes |
| Automated Bidding Toward a Target Cost per ConversionCalisto’s target cost per conversion tells you when a conversion costs more than it; it never changes what you bid.Checked Nov 8, 2026Source | No | Yes |
What moves
Bringing your data from Google Ads
Your data is read in your own browser and sent to your Calisto account. Calisto never sees your login for the old system.
From an export file
Export your data from Google Ads and drop the file in. It is read in your browser and mapped onto Calisto.
Any spreadsheet you export from Google Ads can be mapped onto Calisto, column by column.
Moving from Google Ads
Questions about switching
Where do Calisto Ads campaigns show?
On the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and on World and Local for a promoted listing or event. Ads does not place ads on search engines, social networks or outside ad networks.
How do I choose who sees an ad?
By place, never by person: the kinds of places and the named placements an ad group runs on, the countries those places are in or a radius around an address, the days and hours, and the devices. Ads never needs to know who is looking.
Can I sell ad space too?
Yes, in the same app. An Ad Slot section on your published pages, or ad space turned on for your kiosks or TVs, becomes a placement other businesses bid on, at the minimum price and with the categories you set.
Learn more
Everything Calisto does here
The pages behind this comparison: the sector, the apps and the guides.