Two-sided ad marketplace. Buy side. Sell side. Auction and bidding. Performance analytics.
A two-sided advertising marketplace between Calisto subscribers. Advertisers create campaigns with audiences, targeting, creatives, and budgets. Publishers register ad surfaces on their websites, apps, display screens, and video channels — and earn from advertisers. The marketplace connects buyers to available inventory. Auction and bidding with manual and automated strategies. Performance analytics across both sides with audience insights and reporting.
Campaigns. Audiences. Targeting. Creatives. Budgets. Inventory browser.
The advertiser's console. Create a campaign with the campaign builder wizard. Build audiences from contact segments or sync from Calisto Campaigns. Set targeting rules with a predicate builder. Design creatives and submit for review. Manage budgets with spend tracking. Browse available inventory across the marketplace.
Campaign builder wizard. Audience sync. Predicate-based targeting. Creative review. Budget tracking.
The advertiser's control panel. Create a campaign — name it, set the objective, define the budget, and launch. Build audiences from your contact data or sync segments from Calisto Campaigns. Set targeting rules with a predicate builder — geography, demographics, behavior, custom conditions. Design creatives — the ad units that run on surfaces. Upload images, write copy, submit for review. Manage budgets with spend tracking and allocation. Duplicate campaigns to iterate. Bulk campaign operations for managing at scale.
Create, manage, and monitor ad campaigns. Campaign list with status, spend, and performance. Campaign detail with budget, creatives, targeting, and analytics tabs. Campaign builder wizard for new campaigns. Duplicate to iterate.
Audience management. Build audiences from contact segments. Sync audiences from Calisto Campaigns. Define audience criteria for campaign targeting.
Predicate-based targeting rules. Geography, demographics, behavior, custom fields. A rule builder that defines who sees the ad.
Ad creative management. Upload images, write copy, set formats. Submit creatives for review before they run. Per-creative performance tracking.
Campaign budget management. Set budgets, track spend, allocate across campaigns. Billing overview.
Register surfaces. Per-surface settings. Earnings. Payouts. Seller settings.
The publisher's console. Register ad surfaces — placements on websites, apps, display screens, video channels. Each surface has its own format specs, pricing, and availability. Track earnings from ads running on your surfaces. Request payouts. Configure seller preferences.
Surface registration. Format specs and pricing. Per-surface earnings. Payout management.
The publisher's control panel. Register ad surfaces — website placements, app placements, display screens, any surface where an ad can appear. Each surface has its own settings, format specs, and pricing. Manage your inventory of available placements. Track earnings from ads that run on your surfaces. Receive payouts for earned revenue. Seller settings configure your payout preferences and account details.
Surfaces
Register ad surfaces. Name, type, format, dimensions, placement description. Each surface is a placement an advertiser can buy. Register new surfaces from the seller dashboard.
Surface Settings
Per-surface configuration. Format specs, pricing, availability, and placement rules.
Earnings
Revenue from ads running on your surfaces. Earnings summary with totals and per-surface breakdown.
Payouts
Payout management. Request payouts. Track payout history with amount, date, and status.
Seller Settings
Account configuration. Payout preferences, seller profile, and account details.
Available inventory by surface type. Website banners. App placements. Display screens. Video pre-rolls.
The marketplace connects buyers and sellers. Browse available ad surfaces by type — website banners, app interstitials, display screens, video pre-rolls. Each listing shows surface details, format, audience reach, and pricing. Filter by surface type for targeted browsing.
Available inventory by surface type. Listings with format, reach, and pricing.
The marketplace connects buyers and sellers. Browse available ad surfaces by type — website banners, app interstitials, display screens, video pre-rolls. Each listing shows the surface details, format, audience reach, and pricing. Buyers browse and select placements for their campaigns. The marketplace is the inventory layer between the buy side and the sell side.
IAB-standard banner placements on subscriber websites.
Full-screen and banner placements inside subscriber PWAs.
Digital signage screens with sidebar and fullscreen slots.
Pre-roll and mid-roll video ads on streaming channels.
Manual bidding. Automated bid strategies. Auction insights with win rate and competitive positioning.
The auction console. Place manual bids on specific placements. Configure automated bid strategies with budget caps and target metrics. Auction insights show win rate, average bid, and competitive positioning across the marketplace.
Manual bids. Automated strategies. Auction insights.
Two bidding modes. Manual bidding lets advertisers set their own bid amounts per placement. Automated strategies optimize bids based on campaign objectives — maximize impressions, minimize cost per click, or target a specific conversion rate. Auction insights show how your bids compare — win rate, average bid, competitive positioning. The auction engine runs in real time, matching bids to available inventory.
Manual Bidding
Set your own bid amount per surface. Full control over what you pay per impression or click.
Automated Strategies
Set an objective. The bidding engine optimizes bids to meet it — maximize reach, minimize CPC, or target CPA.
Auction Insights
Win rate, average bid, competitive positioning. See how your bids perform in the auction.
Performance metrics. Audience insights. Campaign-level analytics. Scheduled reports.
Four analytics surfaces. The overview shows cross-marketplace performance. Audience Insights breaks down who's engaging. Performance tracks impressions, clicks, CTR, and conversions with multi-endpoint live data. Reports generates scheduled performance exports.
Impressions. Clicks. Conversions. Performance across both sides.
Three analytics surfaces. Performance tracks the core metrics — impressions, clicks, conversions, click-through rate — over time, with breakdowns by campaign, creative, surface, and audience. Audience Insights shows who's engaging with your ads — demographic and behavioral breakdowns. Reports generates scheduled and on-demand reports with export. Unified ROI tracks return across all ad spend.
Performance
Audience Insights
Reports
Buy side. Sell side. Marketplace. Auction. Analytics. Approvals.
Campaign management with builder, detail, budget, creatives, and targeting. Audience building with segment sync. Bulk campaign operations. Campaign duplication.
Surface registration and management. Per-surface settings and format configuration. Earnings tracking with per-surface breakdown. Payout management.
Browse available ad surfaces by type. Surface listings with format, reach, and pricing.
Manual bidding and automated bid strategies. Auction insights with win rate and competitive positioning.
Unified campaign management across multiple ad platforms.
Performance metrics with time series and breakdowns. Audience insights. Scheduled reports with export. Unified ROI.
Occupancy-based ad triggers for dynamic inventory management.
Creative review approval queue. Performance reporting with export and scheduled delivery.
High-Performance Ops. Zero Monthly Overhead.
Get all 15 Core modules at no monthly cost. You only pay 2% of processed revenue.