Advertise on the screens and sites next door.
The screens in your lobby, the pages on your site and the app your customers installed become inventory the moment you switch selling on. Turn it the other way and you are buying on somebody else’s.
Buy side, sell side, one auction.
What you can buy, what you can sell, how the price is decided, and what it returned.
Buy Side
Place an ad on screens and sites others already run.
Sell Side
Sell space on what you already publish.
Marketplace
Where the two sides meet.
The Auction
A second-price auction decides who shows.
Analytics
What ran, what it cost, and what it returned.
Connections
Inventory comes from what you already publish.
Everything included
Every screen and setting in the app.
Build the campaign, then let it run.
Name it, aim it, load the creatives, set the budget, launch. Every step stays editable while it runs.
Everything running, with status, spend and performance on the row. Duplicate one to try a variation.
Build a cohort out of your own contact segments.
Surface channel, audience cohort, country, hour of day, and a cap on how often one viewer sees the same ad.
Register each with its asset, click-through and dimensions. They go for review before they run.
Set the budget, watch spend against it, move allocation between campaigns.
List a surface, set the floor, get paid.
Set your own floor per surface and block the categories you will not carry. Every creative waits in a review queue before it runs on anything you own.
| Surface | Fill | Earned · DOP |
|---|---|---|
| Lobby display | 92% | 51,600 |
| Guest portal | 87% | 74,400 |
| Kiosk, entrance | 74% | 24,600 |
| Site sidebar | 68% | 18,900 |
Surfaces
sell/surfacesDrop an ad slot onto something you already publish and it registers itself as inventory, with its own format, floor price and rules.
Earnings
sell/earningsWhat your surfaces earned, as a total and per surface.
Payouts
sell/payoutsRequest one when you want it; the history reads back with amount, date and status.
Seller Settings
sell/settingsPayout preferences, the categories you refuse to carry, and the profile a buyer sees.
Browse what is actually available to buy.
Everything for sale in one list, each listing carrying its format, its reach and what the seller is asking. Bids and floors settle in the currency of the request, and the auction refuses to run rather than assume one.
Websites
A banner on a site another subscriber publishes, sized to the slot they configured.
Screens
Digital signage: a sidebar beside the content, or the full screen on rotation.
Apps
A placement inside an installed app, at web slot sizes.
Kiosks
A kiosk in a real room, full screen while it idles or inline while somebody uses it.
Member Portals
A sponsored card in the portal a business runs for its members.
Bid it yourself, or set a rule.
Bid by hand where you want the control, or hand it to a strategy and cap what it can spend. The winner pays a penny over the runner-up, settled in the currency the ad request arrived in.
Manual Bidding
Set your own bid per placement, and pay per impression or per click.
Automated Strategies
Set an objective. The bidding engine optimizes bids to meet it: maximize reach, minimize CPC, or target CPA.
Auction Insights
Won impressions, spend, clicks, CTR and average CPM, plus a daily bid history with what each round actually cleared at.
See what the trade actually returned.
What you bought and what you sold are measured the same way. Spend and earnings post to Ledger as they happen, so the money lands in the same books as the rest of the business rather than on an ad statement of its own.
Performance
Impressions, clicks, conversions and CTR over time, broken down by campaign, creative, placement or audience.
Audience Insights
Audience size by segment, members by acquisition source, and static against dynamic membership.
Reports
Generated on demand or on a schedule, delivered as CSV or PDF.
Where Ads touches everything else.
2 of these 6 connections are in your plan today. The rest stay visible so you know the instrument is there before you need it.
Sites
Ad slots on a website are Nexus surfaces, so a placement is sold against the page that actually renders it.
Display
A screen in the building is sellable inventory on the same terms as a web slot, addressed by the surface it is.
Apps
A slot inside your mobile app is one more surface in the same inventory rather than a separate ad product.
Campaigns
Your own campaign can take an unsold slot, so house promotion and paid demand compete for the same space.
Ledger
What a placement earned and what it cost to serve post to the books rather than staying in an ad report.
Purview
The selected purview scopes every slot, every advertiser and every figure on the page.
Everything included in Calisto Ads.
- Campaign builder, campaign detail and campaign duplication.
- Status, spend and performance on every campaign row.
- Creatives registered by URL with asset, thumbnail, click-through and dimensions.
- Audiences built from your own contact segments, static or dynamic.
- Inventory browse, bidding and budget, each on its own screen.
- Surface channel: site, app, screen, kiosk or member portal.
- Audience cohort.
- Country the ad request came from.
- Hour of day.
- Frequency cap, so the same viewer stops seeing the same ad.
- Surfaces registered as inventory from what you already publish.
- Format, floor price, availability and rules, set per surface.
- Earnings as a total and broken down by the surface that earned it.
- Payouts on request, with amount, date and status history.
- Seller profile and payout preferences.
- Every listing currently for sale, with its format, its reach and the asking price.
- Sites, apps, screens, kiosks and member portals.
- Filter by the kind of placement you are shopping for.
- Second-price auction: the winner pays a penny over the runner-up.
- A penny over the seller’s floor when nobody else bids.
- Manual bidding per placement, priced per impression or per click.
- Automated strategies: maximise reach, minimise CPC, or target CPA.
- Auction insights: won impressions, spend, clicks, CTR and average CPM.
- Daily bid history with what each round cleared at.
- Bids and floors settle in the currency of the ad request; no default is assumed.
- Impressions, clicks, conversions and CTR over time.
- Breakdowns by campaign, creative, placement or audience.
- Audience insights: size by segment and members by acquisition source.
- Reports on demand or on a schedule, delivered as CSV or PDF.
- Spend and earnings posted to Ledger as they happen.
- Creative review queue.
- Nothing runs on a surface until its owner approves it.
- Monthly budget limit for the whole ad account.
- Daily budget cap and per-campaign budget cap.
- Auto-pause when the budget is exhausted.
- Ad account name and account-wide defaults.
- Default audience applied to new campaigns.
- Default geography.
- Default placement.
- Allowed aspect ratios.
- Maximum creative file size.
- Allowed formats.
- Content policy enforcement across the account.
- Restrict alcohol, gambling, political and financial categories.
- Block the categories you will not carry on your own surfaces.
- Require disclaimers, with your own custom text.
- Campaign approval alerts.
- Budget threshold alerts, at a percentage you set.
- Low balance alerts.
- Notification email per account.
- Business identity, branding, locale and currency arrive from Purview.
- A field under active governance shows read-only, naming the Purview managing it.
- Every surface, advertiser and figure is scoped to the selected purview.
No setup cost. Pay when you start using.
Ad inventory for the screens and sites you own.
Calisto Engage
Sell ad space on the sites, apps, kiosks and screens you publish, and buy it from other Calisto subscribers.
You pay for the inventory you buy, or earn from the space you sell.
Recommended for you
Works well together.
Calisto Sites
Calisto Display
Calisto Apps
Calisto Campaigns
Calisto Ledger
Calisto Purview
Included with every Calisto account
Account configuration and data rules.
Learn more →0
places to sell: site, app, kiosk, screen, portal
One
set of books for what you earn and what you spend
Zero
outside networks between you and the buyer
Any
currency the request carries; the auction never assumes one
Questions about Calisto Ads
Other Calisto businesses running screens, sites, apps and kiosks. The network is made of real venues you can name rather than of impressions bought wholesale.
A second-price auction. The winner pays a cent above the runner-up rather than their own bid, and a cent above the seller’s floor when nobody else bids.
The currency the ad request carries. When a request arrives without a real one, the auction refuses to run rather than assume a default.
You do. Each placement carries the floor price you set, and no bid below it enters the auction.
Spend and earnings post to Ledger as they happen, so both sit in the same books as the rest of the business rather than on a separate invoice.
Yes. You block the categories you will not carry, and every creative waits in a review queue before it runs on anything you own.
No. Buying and selling are independent. A business with no inventory can still buy placement, and one that only wants the revenue can sell without ever running a campaign.