SWITCH FROM FRONTIFY
Frontify to Calisto Ethos
One brand kit every Calisto app reads, one check where each app sends or publishes, a choice made once between flagging off-brand work and stopping it, and every finding kept with its author and the record it came from.
Feature by feature
Calisto Ethos beside Frontify
- 12 In both
- 9 Only in Frontify
| 21 features | Calisto Ethos | Frontify |
|---|---|---|
| Brand Kit | ||
| Brand Colors, Typography and LogosCalisto: one brand kit holds the brand's colors (each with its hex and role), its typefaces (from a font library or uploaded as the brand's own font files) and its logos (logo, wordmark, monogram, icon and favicon, each with a minimum display size), edited in place in Ethos and read by every Calisto app.Checked Nov 2, 2026Source | Yes | Yes |
| One Change Shows EverywhereCalisto: the kit is one record for the whole business. Ethos edits it in place, every app reads the same kit, and nothing is copied into each app, so a change shows everywhere at once.Checked Nov 2, 2026Source | Yes | Yes |
| Voice | ||
| Brand Voice in the GuidelinesCalisto: the brand voice holds the tone, a description of how the brand sounds, preferred terms, blocked words, approved hashtags, required disclosures and a reading-level target, edited in Ethos and checked in every app that sends or publishes.Checked Nov 2, 2026Source | Yes | Yes |
| Guidelines | ||
| Brand Guidelines in One PlaceCalisto: Brand Guidelines in Ethos shows the voice, colors, typefaces, logos and the enforcement setting on one page, each edited in place.Checked Nov 2, 2026Source | Yes | Yes |
| Published Brand Guidelines SiteThe guidelines are a branded site with themes, custom navigation and a custom domain, shared with partners outside the company while controlling what each can see.Checked Nov 2, 2026Source | No | Yes |
| Checks | ||
| Flagging What Is Off BrandCalisto: one brand check runs inside each Calisto app that sends or publishes, among them Mail, Inbox, Campaigns, Sign, Impreta, Sites, Forms, Slides and Studio, when the work goes out or as a button in the editor.Checked Nov 2, 2026Source | Yes | Yes |
| AI | ||
| Brand Assistant Answers Brand QuestionsAn assistant answers plain-language questions about the brand from the guidelines and links back to the section it used.Checked Nov 2, 2026Source | No | Yes |
| Writing On-Brand Copy With AIOn-brand copy is suggested and drafted from a prompt, such as a post for Instagram.Checked Nov 2, 2026Source | No | Yes |
| Templates | ||
| Templates With Locked Brand ElementsCalisto: with Studio, a design copied for each location follows its original: the parts the original locks stay exactly as it has them, cannot be moved or changed in the copy, and take each change the original makes.Checked Nov 2, 2026Source | Yes | Yes |
| Approvals | ||
| Approval WorkflowsCalisto: with Studio, a design goes to a teammate for approval on the one approval engine, or to a client on a link where they approve or ask for changes; in Ethos, a person's public page can wait for sign-off before it goes live.Checked Nov 2, 2026Source | Yes | Yes |
| Comments on Work in ReviewCalisto: with Studio, comments are pinned to a point on a page, with replies, mentions and assignment.Checked Nov 2, 2026Source | Yes | Yes |
| Assets | ||
| Version HistoryCalisto: with Depot, each file keeps its versions, which can be downloaded and restored.Checked Nov 2, 2026Source | Yes | Yes |
| Asset LibraryCalisto: with Depot, the business's files sit in one library with folders and Hubs, searchable by name and by the words inside them, with a summary of each.Checked Nov 2, 2026Source | Yes | Yes |
| Search Text Inside FilesCalisto: with Depot, search matches the words inside files: documents, scanned pages, the text read from photos and the words spoken in recordings.Checked Nov 2, 2026Source | Yes | Yes |
| Search by ImageA picture is used as the search, and the library returns the assets that look like it.Checked Nov 2, 2026Source | No | Yes |
| AI Tagging and MetadataUploaded assets are tagged and given titles and descriptions automatically from their content.Checked Nov 2, 2026Source | No | Yes |
| Duplicate FlaggingAn asset that is already in the library is flagged as a duplicate.Checked Nov 2, 2026Source | No | Yes |
| License Expiry AlertsRights management warns before an asset's usage license runs out.Checked Nov 2, 2026Source | No | Yes |
| Assets in Any Format or SizeAn asset is delivered in the format and size each channel needs, from one original.Checked Nov 2, 2026Source | No | Yes |
| Analytics | ||
| Asset Views and DownloadsCalisto: each person's press assets count their downloads and each person's public page counts its views.Checked Nov 2, 2026Source | Yes | Yes |
| Guideline Page AnalyticsEach guideline page reports its views, unique visitors and attachment downloads, and searches with no results show what is missing.Checked Nov 2, 2026Source | No | Yes |
What moves
Bringing your data from Frontify
Your data is read in your own browser and sent to your Calisto account. Calisto never sees your login for the old system.
From an export file
Export your data from Frontify and drop the file in. It is read in your browser and mapped onto Calisto.
Any spreadsheet you export from Frontify can be mapped onto Calisto, column by column.
Moving from Frontify
Questions About Switching
Where is the brand set?
Once, in Ethos: colors, typefaces, logos and the brand voice. The kit belongs to the business, every Calisto app reads it, and nothing is copied into each app.
What happens when work is off brand?
The check names each rule the work broke and gives it a score. The business decides once whether that only flags the work or stops the send, and each finding becomes a violation its author can fix or ask to waive, with a reason.
Where do the brand's files live?
In Depot: folders and Hubs, search over the words inside files, version history, and share links that can expire, carry a password or put the business's watermark on every picture.
Learn more
Everything Calisto does here
The pages behind this comparison: the sector, the apps and the guides.