SWITCH FROM RD STATION MARKETING
RD Station Marketing to Calisto Campaigns
Send one campaign by email, SMS or WhatsApp to the people who opted in, from smart lists shared with Segments, with sign-off when the business requires it, delivery in each person's own time, A/B tests and the revenue each campaign's clicks brought, counted per currency.
Feature by feature
Calisto Campaigns beside RD Station Marketing
- 13 In both
- 1 Only in RD Station Marketing
| 14 features | Calisto Campaigns | RD Station Marketing |
|---|---|---|
| Email TemplatesCalisto: the Templates wall holds email, SMS, WhatsApp and announcement templates in three shelves, Calisto, Mine and Purchased from the Pro Shop, and Use This Template opens a copy in the composer.Checked Nov 2, 2026Source | Yes | Yes |
| Sending | ||
| Scheduled Email SendsCalisto: a campaign is sent now or scheduled, and its page can reschedule it, cancel it or stop the waves not yet sent.Checked Nov 2, 2026Source | Yes | Yes |
| Send at Each Lead's Best TimeCalisto: a campaign can go out at each person's best hour, worked out from their own opens and clicks, within 24 hours, in staggered waves the business can stop.Checked Nov 2, 2026Source | Yes | Yes |
| Content | ||
| AI Subject Lines and CopyCalisto: Generate drafts a campaign's copy in the business's brand voice and checks the draft against its brand style guide, with each finding ready to apply before the draft is used (with Ethos).Checked Nov 2, 2026Source | Yes | Yes |
| Testing | ||
| Email A/B TestCalisto: an A/B test sends each variant to a sample of the audience, judges them on the criterion chosen, and sends the winner to everyone else in the audience automatically when the test window closes.Checked Nov 2, 2026Source | Yes | Yes |
| WhatsApp CampaignsCalisto: a WhatsApp campaign sends one of the business's Meta-approved templates from its own WhatsApp number, only to people who opted in to WhatsApp itself.Checked Nov 2, 2026Source | Yes | Yes |
| SMS | ||
| SMS MessagesCalisto: a text campaign goes out from the business's own Twilio number to people who opted in to SMS, ends with an opt-out line, and a STOP reply withdraws that person's SMS consent at once.Checked Nov 2, 2026Source | Yes | Yes |
| Audience | ||
| Contact SegmentationCalisto: a campaign goes to the platform's smart lists, static or dynamic, with rules on what people did (opened, clicked, bought, booked), engagement score, tags and consent (with Segments).Checked Nov 2, 2026Source | Yes | Yes |
| Lead ScoringCalisto: each person has an engagement score from their opens and clicks, updated hourly, and a dynamic list can select on it (with Segments); it does not score a person's profile, such as job title or city.Checked Nov 2, 2026Source | Yes | Yes |
| Website Visit TrackingCalisto: a dynamic list can select people by when they last visited the business's website signed in and how often they did in the last 30 days (with Segments).Checked Nov 2, 2026Source | Yes | Yes |
| Automation | ||
| Automation FlowsCalisto: sequences and rules run on the one Automations engine, starting from events such as joining a list, opening or clicking a campaign, and send through the same consent and suppression checks (with Automations).Checked Nov 2, 2026Source | Yes | Yes |
| Reports | ||
| Campaign ReportsCalisto: Analytics and Reports show sends, deliveries, opens and clicks by status and channel, each campaign's page shows clicks per link, and the results export to CSV.Checked Nov 2, 2026Source | Yes | Yes |
| Conversion AttributionCalisto: a payment is credited to the campaign the person clicked last within the attribution window, and each campaign's revenue is shown per currency, never converted.Checked Nov 2, 2026Source | Yes | Yes |
| Integrations | ||
| Marketing APIRD Station Marketing's API sends conversion events that create and update contacts, records sales and opportunities, and reads account data.Checked Nov 2, 2026Source | No | Yes |
What moves
Bringing your data from RD Station Marketing
Your data is read in your own browser and sent to your Calisto account. Calisto never sees your login for the old system.
From an export file
Export your data from RD Station Marketing and drop the file in. It is read in your browser and mapped onto Calisto.
Any spreadsheet you export from RD Station Marketing can be mapped onto Calisto, column by column.
Moving from RD Station Marketing
Questions about switching
Can I send WhatsApp campaigns from my own number?
Yes. A WhatsApp campaign sends one of the business's Meta-approved templates from its own WhatsApp number, only to people who opted in to WhatsApp. Replies land in Inbox.
Does Campaigns run lead journeys?
Yes, through the one Automations engine. A sequence or rule starts when someone joins a list, opens or clicks a campaign, and each step goes through consent and suppression (with Automations).
Can I see which campaign brought a sale?
Yes. A payment is credited to the campaign the person clicked last within the attribution window, and revenue is shown per currency on each campaign's page and in Revenue.
Do my contacts' consents come with them?
Consent is asked for, unticked, on Add and on Import and is never assumed. Each channel, email, SMS and WhatsApp, has its own consent on the subscriber's page.
Learn more
Everything Calisto does here
The pages behind this comparison: the sector, the apps and the guides.