SWITCH FROM MLABS
mLabs to Calisto Impreta
One post to every network and to Calisto TV and Radio, a queue and calendar in the business's time zone, approval before anything goes out, and how each post did on each network.
Feature by feature
Calisto Impreta beside mLabs
- 14 In both
- 6 Only in mLabs
| 20 features | Calisto Impreta | mLabs |
|---|---|---|
| Channels | ||
| Scheduling in Every FormatCalisto: one post goes to Instagram, Facebook, Threads, X, LinkedIn, TikTok, YouTube, Pinterest, Bluesky, Mastodon and Google Business Profile, and to Calisto TV and Calisto Radio, each network connected once in Connected Channels.Checked Nov 1, 2026Source | Yes | Yes |
| Publishing | ||
| Instagram Feed, Reels and StoriesCalisto: Instagram feed posts, carousels, Reels with their own cover and Stories, and Facebook Page Stories, are chosen post by post.Checked Nov 1, 2026Source | Yes | Yes |
| Collab Posts and People TagsInstagram Collab posts and @ mentions are scheduled with the post.Checked Nov 1, 2026Source | No | Yes |
| Post LocationA location is set when a post is scheduled.Checked Nov 1, 2026Source | No | Yes |
| Analytics | ||
| Best Days and Times to PostCalisto: Best Times shows the day and hour grid of the engagement the business's own posts earned, in its time zone, and the composer offers those times when a post is scheduled.Checked Nov 1, 2026Source | Yes | Yes |
| Post ReportsCalisto: Analyze shows each post's engagement and engagement rate, by network, by content type and by how often the business posts, over the period chosen.Checked Nov 1, 2026Source | Yes | Yes |
| Scheduled Report DeliveryCalisto: performance, posts, hashtags and approval reports download as CSV or PDF, and each is emailed on a schedule as an Automations rule (with Automations).Checked Nov 1, 2026Source | Yes | Yes |
| Content | ||
| AI Captions for Each NetworkCalisto: AI writes a caption with its hashtags from a topic and a tone, fitted to the tightest limit of the networks chosen, and rewrites a caption for one network.Checked Nov 1, 2026Source | Yes | Yes |
| Hashtag RecommendationsCalisto: an AI caption comes with hashtags for its topic, and they are rewritten with the caption when it is adapted for one network.Checked Nov 1, 2026Source | Yes | Yes |
| Hashtag GroupsCalisto: Hashtag Groups are saved once and added to a post in one press, within Instagram's limit of 30 hashtags.Checked Nov 1, 2026Source | Yes | Yes |
| Ready-Made TemplatesCalisto: a post graphic is designed in Studio, and a design starts a new post (with Studio).Checked Nov 1, 2026Source | Yes | Yes |
| Planning | ||
| Ideas on the CalendarCalisto: Ideas are kept on a board by stage (unsorted, developing, ready, used), and an idea opens the composer and records the post it became.Checked Nov 1, 2026Source | Yes | Yes |
| Reposting Your Best ContentCalisto: a published post is duplicated into a new post in one press, or goes out again from the Evergreen pool.Checked Nov 1, 2026Source | Yes | Yes |
| Approvals | ||
| Post Approval WorkflowCalisto: the business decides whether posts wait for approval (never, always, or when a product is tagged); the approver approves or sends a post back on its own page or in the Approvals panel, with delegation and an audit trail, and an approved post goes out at its own time (the platform Approvals engine).Checked Nov 1, 2026Source | Yes | Yes |
| Approval Link by Email or WhatsAppContent is sent for a client's approval with a link by email or WhatsApp.Checked Nov 1, 2026Source | No | Yes |
| Competitors | ||
| Competitor AnalysisCalisto: Competitors records each tracked account's followers, posting frequency, growth and engagement over time, read automatically from Instagram and entered by hand for other networks, beside the business's own figures.Checked Nov 1, 2026Source | Yes | Yes |
| Comparison With Similar AccountsInstagram performance is compared with similar accounts in the market, with recommendations to raise reach, engagement and followers.Checked Nov 1, 2026Source | No | Yes |
| Inbox | ||
| Conversations in One PlaceCalisto: Facebook and Instagram comments and direct messages arrive in Inbox and are answered there (with Inbox).Checked Nov 1, 2026Source | Yes | Yes |
| Commerce | ||
| Instagram Shopping Product TagsProducts are tagged for Instagram Shopping when a post is scheduled.Checked Nov 1, 2026Source | No | Yes |
| Automation | ||
| Automatic Replies to Comments and MessagesTriggers and flows answer each comment, like or message automatically, and send links, materials and coupons.Checked Nov 1, 2026Source | No | Yes |
What moves
Bringing your data from mLabs
Your data is read in your own browser and sent to your Calisto account. Calisto never sees your login for the old system.
From an export file
Export your data from mLabs and drop the file in. It is read in your browser and mapped onto Calisto.
Any spreadsheet you export from mLabs can be mapped onto Calisto, column by column.
Moving from mLabs
Questions About Switching
Which networks does a post go to?
Instagram, Facebook, Threads, X, LinkedIn, TikTok, YouTube, Pinterest, Bluesky, Mastodon and Google Business Profile, each connected once in Connected Channels, plus Calisto TV and Calisto Radio. Each network can carry its own caption, media and options on the same post.
Can we bring our planned posts over?
Yes, as a CSV file. Each row becomes a draft, and a row with a date is scheduled after the same checks as a post written by hand; a row that fails them stays a draft with its reason.
Where are comments and messages answered?
In Inbox. Facebook and Instagram comments and direct messages arrive there and are answered there, with the business's other conversations.
Learn more
Everything Calisto does here
The pages behind this comparison: the sector, the apps and the guides.