SWITCH FROM HOOTSUITE
Hootsuite to Calisto Impreta
One post to every network and to Calisto TV and Radio, a queue and calendar in the business's time zone, approval before anything goes out, and how each post did on each network.
Feature by feature
Calisto Impreta beside Hootsuite
- 18 In both
- 5 Only in Hootsuite
| 23 features | Calisto Impreta | Hootsuite |
|---|---|---|
| Channels | ||
| Scheduling to Every NetworkCalisto: one post goes to Instagram, Facebook, Threads, X, LinkedIn, TikTok, YouTube, Pinterest, Bluesky, Mastodon and Google Business Profile, and to Calisto TV and Calisto Radio, each network connected once in Connected Channels.Checked Nov 1, 2026Source | Yes | Yes |
| Link in Bio PageA link in bio page for Instagram, TikTok and other networks is created and managed from the dashboard, with page views and engagement reported.Checked Nov 1, 2026Source | No | Yes |
| Publishing | ||
| Reels, Stories and CarouselsCalisto: Instagram feed posts, carousels, Reels with their own cover and Stories, and Facebook Page Stories, are chosen post by post.Checked Nov 1, 2026Source | Yes | Yes |
| Post Preview and Character LimitsCalisto: the composer shows a live preview of every selected channel with exactly what that channel will receive, and a character counter for each network, counted the way that network counts.Checked Nov 1, 2026Source | Yes | Yes |
| Content | ||
| AI Captions and HashtagsCalisto: AI writes a caption with its hashtags from a topic and a tone, fitted to the tightest limit of the networks chosen, and rewrites a caption for one network.Checked Nov 1, 2026Source | Yes | Yes |
| Hashtag GeneratorCalisto: an AI caption comes with hashtags for its topic, and they are rewritten with the caption when it is adapted for one network.Checked Nov 1, 2026Source | Yes | Yes |
| Post IdeasCalisto: AI reads tracked competitors' captions and lists the topics they post about that the business does not, and Ideas keeps the team's own ideas on a board until each becomes a post.Checked Nov 1, 2026Source | Yes | Yes |
| Designs for PostsCalisto: a post graphic is designed in Studio, and a design starts a new post (with Studio).Checked Nov 1, 2026Source | Yes | Yes |
| Analytics | ||
| Best Time to PostCalisto: Best Times shows the day and hour grid of the engagement the business's own posts earned, in its time zone, and the composer offers those times when a post is scheduled.Checked Nov 1, 2026Source | Yes | Yes |
| Link Shortening and Click TrackingCalisto: every link in a caption is swapped for a Calisto short link tagged for its network, and Analyze counts each post's link clicks.Checked Nov 1, 2026Source | Yes | Yes |
| Post PerformanceCalisto: Analyze shows each post's engagement and engagement rate, by network, by content type and by how often the business posts, over the period chosen.Checked Nov 1, 2026Source | Yes | Yes |
| Report Export and SharingCalisto: performance, posts, hashtags and approval reports download as CSV or PDF, and each is emailed on a schedule as an Automations rule (with Automations).Checked Nov 1, 2026Source | Yes | Yes |
| Planning | ||
| Calendar and List ViewsCalisto: Publish shows the same posts as a list, a Calendar by the day each goes out, a Queue and a Grid, and a post dragged to another day on the Calendar is moved there.Checked Nov 1, 2026Source | Yes | Yes |
| Bulk SchedulingCalisto: a CSV file of posts is imported once; every row becomes a draft, a row with a date is scheduled after the same checks as a post written by hand, and a row that fails them stays a draft with its reason.Checked Nov 1, 2026Source | Yes | Yes |
| Pausing Scheduled PostsCalisto: one pause stops every scheduled and queued post from going out until it is lifted.Checked Nov 1, 2026Source | Yes | Yes |
| Approvals | ||
| Approval WorkflowsCalisto: the business decides whether posts wait for approval (never, always, or when a product is tagged); the approver approves or sends a post back on its own page or in the Approvals panel, with delegation and an audit trail, and an approved post goes out at its own time (the platform Approvals engine).Checked Nov 1, 2026Source | Yes | Yes |
| Multi-Layer ApprovalsUp to three layers of approval are set, so several people review every post.Checked Nov 1, 2026Source | No | Yes |
| Competitors | ||
| Competitor AnalysisCalisto: Competitors records each tracked account's followers, posting frequency, growth and engagement over time, read automatically from Instagram and entered by hand for other networks, beside the business's own figures.Checked Nov 1, 2026Source | Yes | Yes |
| Industry BenchmarkingGrowth, engagement rate and posting frequency are compared with the industry's average, by vertical and company size.Checked Nov 1, 2026Source | No | Yes |
| Inbox | ||
| Comments and Direct Messages in One InboxCalisto: Facebook and Instagram comments and direct messages arrive in Inbox and are answered there (with Inbox).Checked Nov 1, 2026Source | Yes | Yes |
| Phone | ||
| Mobile AppCalisto: the phone app has Home, Publish, Content and Analyze tabs; a photo or video shared from the phone starts a new post, a post that did not go out carries Retry on its notification, and a post written with no signal goes out once the signal returns.Checked Nov 1, 2026Source | Yes | Yes |
| Listening | ||
| Social ListeningKeywords, mentions and hashtags are monitored to follow what people say about the brand or its industry.Checked Nov 1, 2026Source | No | Yes |
| Automation | ||
| Direct Messages Sent on a Comment KeywordA comment with a set keyword on an Instagram post sends that person a direct message automatically.Checked Nov 1, 2026Source | No | Yes |
What moves
Bringing your data from Hootsuite
Your data is read in your own browser and sent to your Calisto account. Calisto never sees your login for the old system.
From an export file
Export your data from Hootsuite and drop the file in. It is read in your browser and mapped onto Calisto.
Any spreadsheet you export from Hootsuite can be mapped onto Calisto, column by column.
Moving from Hootsuite
Questions About Switching
Which networks does a post go to?
Instagram, Facebook, Threads, X, LinkedIn, TikTok, YouTube, Pinterest, Bluesky, Mastodon and Google Business Profile, each connected once in Connected Channels, plus Calisto TV and Calisto Radio. Each network can carry its own caption, media and options on the same post.
Can we bring our planned posts over?
Yes, as a CSV file. Each row becomes a draft, and a row with a date is scheduled after the same checks as a post written by hand; a row that fails them stays a draft with its reason.
Where are comments and messages answered?
In Inbox. Facebook and Instagram comments and direct messages arrive there and are answered there, with the business's other conversations.
Learn more
Everything Calisto does here
The pages behind this comparison: the sector, the apps and the guides.