SWITCH FROM BREVO
Brevo to Calisto Segments
Keep lists of people or companies by hand or by criteria, find who is staying, booking or buying now, and use the same lists in Deals, Campaigns and Automations.
Feature by feature
Calisto Segments beside Brevo
- 8 In both
- 7 Only in Brevo
| 15 features | Calisto Segments | Brevo |
|---|---|---|
| Lists | ||
| Static ListsCalisto: people or companies are added by search and removed by hand, a removal can be undone, and deleting a list never touches the people on it.Checked Nov 1, 2026Source | Yes | Yes |
| Dynamic SegmentsCalisto: a smart list's criteria are answered again every time it is opened, so people join and leave it on their own and nothing is copied.Checked Nov 1, 2026Source | Yes | Yes |
| Ready-Made SegmentsCalisto: eight built-in lists, such as New Customers, Repeat Customers, At Risk and Birthday This Month, need no setup.Checked Nov 1, 2026Source | Yes | Yes |
| List FoldersBrevo groups lists in folders, such as one folder per brand.Checked Nov 1, 2026Source | No | Yes |
| Criteria | ||
| And / Or ConditionsCalisto: conditions in a group must all match, and a person matches the list when any one group matches.Checked Nov 1, 2026Source | Yes | Yes |
| Match Preview While BuildingCalisto: the builder shows a live count of who matches while the criteria are being set.Checked Nov 1, 2026Source | Yes | Yes |
| Email Engagement CriteriaCalisto: a list can match on opening or clicking a campaign, opens and clicks in the last 30 days, and open and click rate.Checked Nov 1, 2026Source | Yes | Yes |
| AI-Built SegmentsBrevo builds a segment's conditions from a prompt describing the audience.Checked Nov 1, 2026Source | No | Yes |
| Website Activity CriteriaBrevo segments contacts on the events its website tracking records.Checked Nov 1, 2026Source | No | Yes |
| SMS, WhatsApp and Push CriteriaBrevo segments contacts on their SMS, WhatsApp and push message events.Checked Nov 1, 2026Source | No | Yes |
| Use | ||
| Segments as Campaign RecipientsCalisto: a list is the audience of a send, and only people who agreed to marketing are sent to (with Campaigns).Checked Nov 1, 2026Source | Yes | Yes |
| Segments as an Automation EntryCalisto: a list is a sequence's audience, and joining or leaving a list starts a rule; a smart list counts as joined when someone starts matching it (with Automations).Checked Nov 1, 2026Source | Yes | Yes |
| Split a Segment for TestingBrevo splits a segment into up to five randomized lists.Checked Nov 1, 2026Source | No | Yes |
| Data | ||
| Import a File Into a ListBrevo imports contacts from a file or pasted data into one or more lists.Checked Nov 1, 2026Source | No | Yes |
| Blocklisted Contacts ImportBrevo imports a list of blocklisted contacts who are kept from its sends.Checked Nov 1, 2026Source | No | Yes |
What moves
Bringing your data from Brevo
Your data is read in your own browser and sent to your Calisto account. Calisto never sees your login for the old system.
From an export file
Export your data from Brevo and drop the file in. It is read in your browser and mapped onto Calisto.
Any spreadsheet you export from Brevo can be mapped onto Calisto, column by column.
Moving from Brevo
Questions about switching
Do my Brevo lists come over?
No. Segments has no import of another tool's lists. People come into Calisto through Deals' import; a smart list is rebuilt from its criteria and fills itself, and a static list is filled by adding people or companies to it.
Is there anything ready without setup?
Yes. Eight built-in lists need no setup: New Customers, VIP Customers (with Circle), Repeat Customers, At Risk, Recent Interactions, Birthday This Month, No Email and Unsubscribed.
Who receives a campaign sent to a list?
Only the people on it who agreed to marketing (with Campaigns). The same list can also be a sequence's audience or start a rule when someone joins or leaves it (with Automations).
Can a list hold companies?
Yes. Each list holds one kind, chosen when it is made: people or companies. A company list's audience is the people filed at its companies.
Learn more
Everything Calisto does here
The pages behind this comparison: the sector, the apps and the guides.