Calisto Ethos

Brand guidelines. Brand guard. Cross-product audit. People profiles with public pages.

Brand identity reference with colors, fonts, logos, and voice. Downloadable brand assets. A live brand-consistency score with pre-flight checking. Brand violations tracking. Cross-product compliance scan across the entire platform. People profiles with a profile editor and public EPK pages. Communications management. Public directory.

Brand Guidelines · Brand Assets · Brand Guard · Violations · Cross-Product Audit · People Profiles · Public EPK Pages · Communications · Directory

Brand Kit

Brand guidelines. Brand assets. Colors, fonts, logos, voice — one reference.

Two read surfaces over your marketing profile in Command. Brand Guidelines shows colors with hex values, fonts with usage rules, logos with variants, and brand voice. Brand Assets is a downloadable library — logos, images, documents — with a shareable URL and download tracking.

Brand Guidelines

Colors with hex values. Fonts with usage rules. Logos with variants. Brand voice.

A single reference surface for your brand identity. Colors with hex values. Fonts with usage rules. Logos with variants and usage guidelines. Brand voice and tone. All sourced from your marketing profile in Command — edit in one place, reference everywhere. When someone on your team asks “what’s our shade of blue?” or “which logo do I use on dark backgrounds?” — the answer is here.

Brand Guidelines
Primary#111111
Accent#F6C1D9
Neutral#F9FAFB
Text#374151
HeadingInter 700
BodyInter 400
MonoFira Code 400
Brand Assets
Logo — Full Color
SVG
Logo — Mono
SVG
Logo — Reversed
PNG
Logo — Icon Only
SVG
Brand Guide
PDF
Product Screenshot
PNG
Brand Assets

Downloadable asset library. Logos, images, documents. Shareable URL. Download tracking.

Asset Library

Organized brand assets — logos, images, documents. Upload, categorize, manage. Share the asset library URL with partners, agencies, or media contacts and they download what they need without asking you for files.

Download Tracking

Every download logged — who downloaded what and when.

Brand Guard

Live brand score. Pre-flight checker. Violations log. Cross-product compliance scan.

Brand Guard is a stateful pre-flight runtime with a live brand-consistency score. Paste text and the engine evaluates tone, terminology, and formatting against your guidelines. Brand Violations logs where content has drifted from brand rules. Brand Audit scans published content across the entire Calisto platform and checks it against your brand guidelines.

87Brand Score
Tone Alignment
94
Terminology
88
Formatting
91
Voice Consistency
78
Prohibited Terms
100
Brand Guard

Live brand-consistency score. Pre-flight text checker. Pass/fail per rule.

Brand Score

A live consistency score aggregated from the brand-check audit trail. See how consistently your published content matches your brand guidelines over time.

Pre-Flight Checker

Paste text into the checker. The brand-guard engine evaluates tone, terminology, and formatting against your guidelines. Results show pass/fail per rule with specific feedback.

  • Brand voice — conversational, not corporate
  • No prohibited terminology
  • Sentence case headings
  • Oxford comma usage
Brand Audit

Cross-product compliance scan. Published content checked against brand guidelines.

Brand Audit scans content across the entire Calisto platform — not just Ethos — and checks it against your brand guidelines. Published pages, emails, proposals, social posts, listings — anything that represents your brand externally. The audit surfaces where your brand is consistent and where it drifts. A compliance report, not a manual review.

Cross-Product Audit
June Newsletter
Campaigns96
Homepage Hero
Sites92
Blog Post Draft
Studio74
Lobby Signage
Display89
Contact Form
Forms95
Summer Campaign Ad
Impreta58
Q2 Deck
Slides91
People Kit

People profiles. Profile editor. Public EPK pages. Communications. Profile assets. Public directory.

People Kit manages profiles for artists, talent, leadership, and team members. Build a profile with a rich editor and publish it as a public EPK page with a shareable URL. Communications manages press releases and announcements. Profile Assets stores press-specific downloadable media. The Public Directory lists profiles with search.

People Profiles

Profile editor. Public EPK pages. Shareable URL.

Electronic press kits with a profile editor. Build a press kit with company information, leadership bios, product descriptions, brand assets, and media contacts. Publish it as a public page at a shareable URL. A journalist opens the link and sees everything they need — company overview, key people, downloadable assets, contact information — without requesting a PDF or scheduling a call.

Profile Editor

Build and edit press kit profiles. Company overview, leadership bios, product descriptions. Rich text content.

Public EPK Pages

Each press kit publishes as a public page with its own URL. No login required to view. SEO-indexed.

Shareable Link

One URL for each press kit. Share with journalists, partners, or media contacts.

Press Kit Editor
Company Overview
Leadership
Products
Brand Assets
Contact
yourcompany.calistoco.com/press
Acme Corp — Press Kit
Public page · No login required
Press Releases
Acme Corp Launches New Product Line
Jun 12, 2026
Published
Q2 2026 Earnings Summary
Jun 8, 2026
Published
Partnership Announcement — Draft
Jun 15, 2026
Draft
Communications

Press releases. Announcements. Distribution status. Chronological archive.

Press release management. Write, edit, and organize press releases. Track distribution status. Maintain a chronological archive of company communications.

Public Directory & Profile Assets

Searchable profile directory. Press-specific downloadable media.

Two surfaces. The media directory is a contact list for journalists, publications, and media contacts — name, outlet, beat, email. Track who you’ve pitched, who’s covered you, who to contact next. Media assets are press-specific files — high-resolution photos, product shots, executive headshots, fact sheets — separate from your brand assets, specifically curated for media use.

Media Directory

Journalist and media contact management. Name, outlet, beat, contact info. Search and filter.

Media Assets

Press-specific downloadable files. High-resolution images, product photos, executive headshots, fact sheets.

Media Directory
Sarah Chen
TechCrunch · SaaS
Marcus Johnson
The Verge · Product
Emily Park
Forbes · Startups
David Kim
Wired · Design
Media Assets
CEO Headshot
JPG
Product Screenshot
PNG
Office Photos
ZIP
Fact Sheet
PDF
Everything. One Price.

Brand Kit. Brand Guard. Brand Audit. People Kit. Approvals. Reports.

Brand Guidelines

Brand identity reference — colors, fonts, logos, voice. Sourced from your marketing profile in Command.

Brand Assets

Downloadable asset library with logos, images, and files. Shareable URL. Download tracking.

Brand Guard

Live brand-consistency score. Pre-flight text checker against brand guidelines. Pass/fail per rule.

Brand Violations

Violations log tracking where content has drifted from brand rules across the platform.

Brand Audit

Cross-product compliance scan across the entire Calisto platform. Published content checked against guidelines.

People Profiles

Profile editor for artists, talent, leadership, and team. Public EPK pages with shareable URLs.

Profile Assets

Press-specific downloadable media — headshots, product photos, fact sheets.

Communications

Press release and announcement management with distribution tracking.

Public Directory

Searchable profile directory with public pages per account.

Approvals

Brand approval queue — unpublished profiles and failed brand checks routed for review.

Reports

Brand consistency reporting across the platform.

Pricing

High-Performance Ops. Zero Monthly Overhead.

Get all 15 Core modules at no monthly cost. You only pay 2% of processed revenue.

Calisto Core
$0/month
+ 2% of revenue
CommitmentNone
UsersUnlimited
Products15 included
Best for: Businesses of any size. Revenue is auto-calculated from POS orders, reservations, folios, and event tickets.
Calisto Ethos

Brand management with guidelines, guard, audit, and people profiles.

$1.00/mo

Billed monthly to your Pro Shop wallet

Add to Pro Shop