Calisto Campaigns

Email. SMS. WhatsApp. Subscribers. Drip sequences. A/B testing. ROI.

Marketing automation across three channels. Subscriber management with list segmentation. Campaign builder with audience targeting and geographic targeting map. Channel-filtered templates. Event-driven triggers, rule-based conditions, and multi-step drip sequences. A/B testing with auto-winner selection. ROI tracking across channels. Operational announcements. Event invitations and milestone email sequences.

Email · SMS · WhatsApp · Subscribers · Lists · Campaigns · Targeting · Templates · Triggers · Sequences · A/B Testing · ROI

Audience

Subscriber management with import and export. List segmentation. Engagement scoring.

Two audience surfaces. Subscribers is the contact list with import, export, and engagement scoring. Lists segments subscribers into static groups for targeted sends.

Your Audience

Subscribers. Lists. Know who you're talking to.

Two surfaces. Subscribers is your full contact list for campaigns — everyone who's opted in to receive marketing from you. Import subscribers from CSV, export at any time. Lists are static subscriber groups — "VIP Guests," "New Sign-ups," "Q4 Prospects" — that you target when creating a campaign. GDPR compliance built in: suppression lists, consent tracking, and data requests handled from the compliance settings.

Subscribers

Your marketing contact list. Import from CSV. Export anytime. Subscriber count and engagement scoring.

Lists

Static subscriber segments. Create a list, add members. Target lists when building a campaign. Segment your audience however you need.

M. RodriguezVIP Guests94
J. ChenNew Sign-ups78
S. OkonkwoQ4 Prospects86
A. PetrovVIP Guests62
Channels

Email with sender verification and DKIM. SMS with delivery tracking. WhatsApp with templates.

Three send channels. Email with sender/domain verification, DKIM authentication, and deliverability monitoring. SMS with delivery tracking and status. WhatsApp with template management, abandoned-cart recovery, and shipment tracking messages.

Three Channels. One App.

Email. SMS. WhatsApp. Send on the channel your audience uses.

Three campaign channels, each with its own connection and configuration. Email with sender address and domain verification — send from your domain with DKIM authentication. SMS with delivery status tracking. WhatsApp with template management, delivery tracking, and abandoned-cart messaging. Connect each channel, configure the sender identity, and campaigns flow through whichever channel you choose.

Email

Sender address and domain setup with verification. DKIM authentication. Test sends before the real thing.

SMS

SMS connection and delivery status tracking. Send text-based campaigns to mobile numbers.

WhatsApp

WhatsApp Business connection. Template management for approved message templates. Delivery and read tracking. Abandoned-cart messaging for commerce recovery.

Templates

Channel-filtered template library. Email, SMS, WhatsApp builders. Milestone email templates.

A unified template library filtered by channel. Design email templates, SMS templates, and WhatsApp templates from one surface. Milestone email templates for lifecycle automation sequences.

Templates

Design once. Reuse across campaigns.

A template library filtered by channel. Email templates with rich HTML design. SMS templates with character-counted text. WhatsApp templates with approved message formats. Browse, search, and select when composing a campaign. Create new templates. Edit existing ones. Milestone email templates for automated lifecycle messages — welcome emails, anniversary messages, renewal reminders.

Welcome

Sent when a subscriber joins. First impression.

Anniversary

Triggered on membership or booking anniversary.

Renewal

Sent before subscription or plan renewal date.

Confirmation

Booking or purchase confirmation with details.

Email
SMS
WhatsApp
Email24 templates
SMS12 templates
WhatsApp8 templates
Automation

Event-driven triggers. Rule-based conditions. Multi-step drip sequences.

Three automation surfaces. Triggers fire on events — form submissions, purchases, date milestones. Conditions are rule-based filters that gate whether a message sends. Sequences are multi-step drip campaigns with a visual journey builder.

Automation

Triggers fire. Conditions filter. Sequences drip. Campaigns run without you.

Three automation surfaces. Triggers fire campaigns based on events — a booking is made, a form is submitted, a subscriber joins a list. Conditions filter which subscribers receive the campaign based on rules — engagement level, location, custom fields. Sequences are multi-step drip campaigns — a visual journey builder where each step is an email, SMS, wait period, or condition check. Enroll subscribers in a sequence and the steps execute on schedule. Activate, pause, and track enrollments.

Triggers

Event-driven sends. A booking triggers a confirmation. A form submission triggers a welcome. A list join triggers an onboarding sequence. Set the event, set the action.

Conditions

Rule-based filtering. "Only send to subscribers with engagement score above 70." "Only send to subscribers in the Caribbean." Conditions narrow the audience dynamically.

Sequences

Multi-step drip campaigns. A visual journey builder. Steps: send email, send SMS, wait 3 days, check condition, branch. Enroll subscribers. Activate or pause the sequence. Track where each subscriber is in the journey.

Send welcome email
Wait 3 days
Engagement > 50?
Send SMS offer
Wait 7 days
Send follow-up email
Campaigns & Announcements

Campaign builder with geographic targeting. AI content generation. Operational announcements.

Three campaign surfaces. The campaign builder creates targeted sends with audience selection, geographic targeting map, brand check, and scheduling. AI content generation is a paid add-on. Broadcast targeting segments the send list with a map view. Announcements handles urgent operational messaging that goes out immediately.

Campaigns

Create a campaign. Set your target. Send.

A campaign is a planned send to a targeted audience. Create a campaign, select a list or build a targeting rule, compose the content, and send — or schedule for later. Targeting controls who receives the campaign: filter by list, location, engagement level, or custom conditions. The targeting map shows geographic distribution of your audience. Brand Guard checks your content against brand guidelines before the send goes out.

Campaign Builder

Create a campaign. Name it, select the channel (email, SMS, or WhatsApp), compose the content, choose the audience, and send or schedule.

Targeting

Filter your audience by list, geographic location, engagement score, or custom conditions. The targeting map visualizes geographic distribution.

Scheduling

Send immediately or schedule for a specific date and time. Scheduled campaigns dispatch automatically.

Brand Check

Content checked against your brand guidelines before send. Issues surface inline.

AI Content GenerationPaid Upgrade

Generate campaign content and analyze messaging effectiveness. Describe the intent, receive variants. Available as a paid add-on.

Audience Distribution
North America
42%
Europe
28%
Caribbean
18%
Asia Pacific
12%
Announcements

Not marketing. Operational. Weather alert. Check-in reminder. Event change.

Announcements are operational messages — urgent, one-to-many, and distinct from marketing campaigns. A weather alert to in-house guests. A check-in reminder before arrival. An event time change to registered attendees. Announcements bypass marketing consent rules because they're operational, not promotional. Send now to the relevant audience.

Weather Advisory — Pool Closure

In-House GuestsSent

Check-in Reminder — Tomorrow

Arriving GuestsScheduled

Event Time Change — Gala Dinner

Registered AttendeesDraft
SubjectWeather Advisory — Pool Closure
AudienceIn-House Guests
ChannelEmail + SMS
Send Now
Performance

Campaign analytics. Cross-channel ROI. A/B testing with auto-winner selection.

Three performance surfaces. Analytics tracks per-campaign metrics with send, open, click, and conversion rates. ROI tracks cross-channel return with a unified view. A/B Testing splits audiences across variants with automatic winner selection based on configured criteria.

Performance

Analytics. ROI. A/B testing. Know what's working and what isn't.

Three performance surfaces. Analytics shows campaign metrics — open rates, click rates, delivery rates, bounce rates — per campaign and over time, with export. ROI tracks the revenue generated by your campaigns against the cost of sending them. A/B testing creates variant campaigns — different subject lines, different content — splits the audience into test groups, measures results, and automatically selects the winner.

Analytics

Per-campaign metrics. Open rates, click rates, delivery rates, bounce rates. Trends over time. Export campaign data.

ROI

Revenue generated versus cost of send. Track the return on your marketing spend.

A/B Testing

Create test variants — different subject lines, different content. Split your audience into sample groups. Measure results. Auto-select the winning variant based on performance.

12.4K

Sends

+8%

34.2%

Open Rate

+2.1

1.8%

Bounce

-0.3

Variant A32.1% open
Variant B41.8% openWinner
Everything. One Price.

Audience. Channels. Templates. Automation. Campaigns. Performance. Invitations.

Audience

Subscriber management with import/export. Static list segmentation. Engagement scoring.

Campaigns

Campaign builder with audience targeting and geographic targeting map. Brand check. Scheduling.

AI Content GenerationPaid Upgrade

Campaign content generation and messaging analysis. Available as a paid add-on.

Channels

Email with sender/domain verification and DKIM. SMS with delivery tracking. WhatsApp with templates, tracking, and abandoned-cart.

Templates

Channel-filtered template library. Milestone email templates for lifecycle automation.

Automation

Event-driven triggers. Rule-based conditions. Multi-step drip sequences with a visual journey builder.

Announcements

Operational messaging for urgent, non-marketing sends.

Performance

Campaign analytics with per-campaign metrics and export. ROI tracking. A/B testing with auto-winner selection.

Compliance

GDPR consent tracking. Suppression lists. Data requests. Sender verification.

Invitations

Event invitation campaigns with RSVP tracking.

Approvals & Reports

Campaign approval queue. Performance reporting.

Pricing

High-Performance Ops. Zero Monthly Overhead.

Get all 15 Core modules at no monthly cost. You only pay 2% of processed revenue.

Calisto Core
$0/month
+ 2% of revenue
CommitmentNone
UsersUnlimited
Products15 included
Best for: Businesses of any size. Revenue is auto-calculated from POS orders, reservations, folios, and event tickets.
Calisto Campaigns

Email, SMS, and WhatsApp marketing automation with drip sequences, A/B testing, and ROI.

$1.00/mo

Billed monthly to your Pro Shop wallet

Add to Pro Shop