SWITCH FROM KLAVIYO
Klaviyo to Calisto Segments
Keep lists of people or companies by hand or by criteria, find who is staying, booking or buying now, and use the same lists in Deals, Campaigns and Automations.
Feature by feature
Calisto Segments beside Klaviyo
- 15 In both
- 1 Only in Klaviyo
| 16 features | Calisto Segments | Klaviyo |
|---|---|---|
| Lists | ||
| Static ListsCalisto: people or companies are added by search and removed by hand, a removal can be undone, and deleting a list never touches the people on it.Checked 1 Nov 2026Source | Yes | Yes |
| Dynamic SegmentsCalisto: a smart list's criteria are answered again every time it is opened, so people join and leave it on their own and nothing is copied.Checked 1 Nov 2026Source | Yes | Yes |
| Save a Segment as a ListCalisto: any list's current members are saved as a new static list, and the list itself keeps answering its rules.Checked 1 Nov 2026Source | Yes | Yes |
| Criteria | ||
| And / Or ConditionsCalisto: conditions in a group must all match, and a person matches the list when any one group matches.Checked 1 Nov 2026Source | Yes | Yes |
| Purchase CriteriaCalisto: a list can match on a purchase made a set number of days ago, and Repeat Customers is a built-in list.Checked 1 Nov 2026Source | Yes | Yes |
| Marketing Consent CriteriaCalisto: a list can match on whether a person agreed to marketing, and Unsubscribed is a built-in list.Checked 1 Nov 2026Source | Yes | Yes |
| Birthday CriteriaCalisto: Birthday This Month is a built-in list.Checked 1 Nov 2026Source | Yes | Yes |
| List Membership CriteriaCalisto: a rule matches who is, or is not, on another list of the same kind.Checked 1 Nov 2026Source | Yes | Yes |
| Custom Event CriteriaCalisto: an Automations rule records a named event on a person, from a webhook for instance, and a rule matches it by days ago or by how many times (with Automations).Checked 1 Nov 2026Source | Yes | Yes |
| Distance From a LocationCalisto: a rule matches the people within, or farther than, a distance in km or miles from one of the business's Locations.Checked 1 Nov 2026Source | Yes | Yes |
| Predictive CriteriaCalisto: a rule matches churn risk (low, medium or high) and the expected next purchase, worked out from each person's own purchases.Checked 1 Nov 2026Source | Yes | Yes |
| Segments Built From a DescriptionCalisto: a sentence becomes the builder's rules through the business's assistant, laid out to read and change before the list is saved.Checked 1 Nov 2026Source | Yes | Yes |
| Use | ||
| Segments as a Campaign AudienceCalisto: a list is the audience of a send, and only people who agreed to marketing are sent to (with Campaigns).Checked 1 Nov 2026Source | Yes | Yes |
| Data | ||
| Import Into a ListCalisto: a static list of people takes a CSV, and everyone in it goes on the list, people who are already contacts included (the one contact import, with Deals).Checked 1 Nov 2026Source | Yes | Yes |
| Suppression ListCalisto: Suppressed lists the people no campaign is sent to on each channel, added by hand or from a file (with Campaigns).Checked 1 Nov 2026Source | Yes | Yes |
| Segments APIKlaviyo offers a Segments API for building on its segments.Checked 1 Nov 2026Source | No | Yes |
What moves
Bringing your data from Klaviyo
Your data is read in your own browser and sent to your Calisto account. Calisto never sees your login for the old system.
From an export file
Export your data from Klaviyo and drop the file in. It is read in your browser and mapped onto Calisto.
Any spreadsheet you export from Klaviyo can be mapped onto Calisto, column by column.
Moving from Klaviyo
Questions about switching
Do my Klaviyo lists come over?
Not as lists. People come in with Import: a CSV into a static list puts everyone in it on the list, and the same import is in Deals. A smart list is rebuilt from its rules, or described in a sentence, and fills itself.
Can a list follow what people do with the business?
Yes. A list can match who is checked in now, arriving or leaving within a set number of days, holding a ticket for an upcoming event or an active member, and who made a purchase, a booking or connected to the WiFi a set number of days ago.
Who receives a campaign sent to a list?
Only the people on it who agreed to marketing (with Campaigns). The same list can also be a sequence's audience or start a rule when someone joins or leaves it (with Automations).
Does a smart list need refreshing?
No. Its criteria are answered again every time the list is opened, and the builder shows a live count of who matches while you set them.
Learn more
Everything Calisto does here
The pages behind this comparison: the sector, the apps and the guides.