SWITCH FROM HOOTSUITE
Hootsuite to Calisto Impreta
One post to every network and to Calisto TV and Radio, a queue and calendar in the business's time zone, approval before anything goes out, and how each post did on each network.
Feature by feature
Calisto Impreta beside Hootsuite
- 23 In both
| 23 features | Calisto Impreta | Hootsuite |
|---|---|---|
| Channels | ||
| Scheduling to Every NetworkCalisto: one post goes to Instagram, Facebook, Threads, X, LinkedIn, TikTok, YouTube, Pinterest, Bluesky, Mastodon and Google Business Profile, and to Calisto TV and Calisto Radio, each network connected once in Connected Channels.Checked 1 Nov 2026Source | Yes | Yes |
| Link in Bio PageCalisto: a links page for the bio, made in Impreta (Content, Links Page) with the business's logo and name, its social profiles, its links and its latest posts, published as a website at its own address and billed with Impreta; each post's tile counts its clicks.Checked 1 Nov 2026Source | Yes | Yes |
| Publishing | ||
| Reels, Stories and CarouselsCalisto: Instagram feed posts, carousels, Reels with their own cover and Stories, and Facebook Page Stories, are chosen post by post.Checked 1 Nov 2026Source | Yes | Yes |
| Post Preview and Character LimitsCalisto: the composer shows a live preview of every selected channel with exactly what that channel will receive, and a character counter for each network, counted the way that network counts.Checked 1 Nov 2026Source | Yes | Yes |
| Content | ||
| Captions and Hashtags Written for YouCalisto: a caption is written with its hashtags from a topic and a tone, fitted to the tightest limit of the networks chosen, and rewritten for one network.Checked 1 Nov 2026Source | Yes | Yes |
| Hashtag GeneratorCalisto: a written caption comes with hashtags for its topic, and they are rewritten with the caption when it is adapted for one network.Checked 1 Nov 2026Source | Yes | Yes |
| Post IdeasCalisto: tracked competitors' captions are read and the topics they post about that the business does not are listed, and Ideas keeps the team's own ideas on a board until each becomes a post.Checked 1 Nov 2026Source | Yes | Yes |
| Designs for PostsCalisto: a post graphic is designed in Studio, and a design starts a new post (with Studio).Checked 1 Nov 2026Source | Yes | Yes |
| Analytics | ||
| Best Time to PostCalisto: Best Times shows the day and hour grid of the engagement the business's own posts earned, in its time zone, and the composer offers those times when a post is scheduled.Checked 1 Nov 2026Source | Yes | Yes |
| Link Shortening and Click TrackingCalisto: with Track links on in the composer, every link in a caption is swapped for a Calisto short link tagged for its network, and Analyze counts each post's link clicks.Checked 1 Nov 2026Source | Yes | Yes |
| Post PerformanceCalisto: Analyze shows each post's engagement and engagement rate, by network, by content type and by how often the business posts, over the period chosen.Checked 1 Nov 2026Source | Yes | Yes |
| Report Export and SharingCalisto: performance, posts, hashtags and approval reports download as CSV or PDF, and each is emailed on a schedule as an Automations rule (with Automations).Checked 1 Nov 2026Source | Yes | Yes |
| Planning | ||
| Calendar and List ViewsCalisto: Publish shows the same posts as a list, a Calendar by the day each goes out, a Queue and a Grid, and a post dragged to another day on the Calendar is moved there.Checked 1 Nov 2026Source | Yes | Yes |
| Bulk SchedulingCalisto: a CSV file of posts is imported once; every row becomes a draft, a row with a date is scheduled after the same checks as a post written by hand, and a row that fails them stays a draft with its reason.Checked 1 Nov 2026Source | Yes | Yes |
| Pausing Scheduled PostsCalisto: one pause stops a brand's scheduled and queued posts from going out until it is lifted; the business's other brands go on.Checked 1 Nov 2026Source | Yes | Yes |
| Approvals | ||
| Approval WorkflowsCalisto: the business decides whether posts wait for approval (never, always, or when a product is tagged); the approver approves or sends a post back on its own page or in the Approvals panel, with delegation and an audit trail, and an approved post goes out at its own time (the platform Approvals engine).Checked 1 Nov 2026Source | Yes | Yes |
| Multi-Layer ApprovalsCalisto: the business sets a post's approval steps, up to five levels of its people one after another or together, and its client by a link (the platform Approvals engine).Checked 1 Nov 2026Source | Yes | Yes |
| Competitors | ||
| Competitor AnalysisCalisto: Competitors records each tracked account's followers, posting frequency, growth and engagement over time, read automatically from Instagram and entered by hand for other networks, beside the business's own figures.Checked 1 Nov 2026Source | Yes | Yes |
| Industry BenchmarkingCalisto: competitor groups set the business's figures beside each group's average and median, from the public accounts it chose; no figure is pooled across businesses.Checked 1 Nov 2026Source | Yes | Yes |
| Inbox | ||
| Comments and Direct Messages in One InboxCalisto: Facebook and Instagram comments and direct messages arrive in Inbox and are answered there (with Inbox).Checked 1 Nov 2026Source | Yes | Yes |
| Phone | ||
| Mobile AppCalisto: the phone app has Home, Publish, Content and Analyze tabs; a photo or video shared from the phone starts a new post, a post that did not go out carries Retry on its notification, and a post written with no signal goes out once the signal returns.Checked 1 Nov 2026Source | Yes | Yes |
| Listening | ||
| Social ListeningCalisto: mentions of the business on Instagram reach Inbox with what was said, a keyword in a mention can alert the team (with Inbox and Automations), and tracked hashtags are read every day. Read through Instagram's own APIs only.Checked 1 Nov 2026Source | Yes | Yes |
| Automation | ||
| Direct Messages Sent on a Comment KeywordCalisto: an Automations rule sends a direct message to everyone who comments a keyword, once per person per post (with Inbox and Automations).Checked 1 Nov 2026Source | Yes | Yes |
What moves
Bringing your data from Hootsuite
Your data is read in your own browser and sent to your Calisto account. Calisto never sees your login for the old system.
From an export file
Export your data from Hootsuite and drop the file in. It is read in your browser and mapped onto Calisto.
Any spreadsheet you export from Hootsuite can be mapped onto Calisto, column by column.
Moving from Hootsuite
Questions About Switching
Which networks does a post go to?
Instagram, Facebook, Threads, X, LinkedIn, TikTok, YouTube, Pinterest, Bluesky, Mastodon and Google Business Profile, each connected once in Connected Channels, plus Calisto TV and Calisto Radio. Each network can carry its own caption, media and options on the same post.
Can we bring our planned posts over?
Yes, as a CSV file. Each row becomes a draft, and a row with a date is scheduled after the same checks as a post written by hand; a row that fails them stays a draft with its reason.
Where are comments and messages answered?
In Inbox. Facebook and Instagram comments and direct messages arrive there and are answered there, with the business's other conversations.
Learn more
Everything Calisto does here
The pages behind this comparison: the sector, the apps and the guides.