SWITCH FROM PAPIRFLY
Papirfly to Calisto Ethos
One brand kit every Calisto app reads, one check where each app sends or publishes, a choice made once between flagging off-brand work and stopping it, and every finding kept with its author and the record it came from.
Feature by feature
Calisto Ethos beside Papirfly
- 19 In both
| 19 features | Calisto Ethos | Papirfly |
|---|---|---|
| Guidelines | ||
| Online Brand GuidelinesCalisto: Brand Guidelines in Ethos shows the voice, colors, typefaces, logos and the enforcement setting on one page, each edited in place.Checked 2. nov. 2026Source | Yes | Yes |
| Brand Portal for Each MarketCalisto: each market gets its own page of the guidelines site, drafted in its own language and edited like any page, with the sections and downloads chosen for it.Checked 2. nov. 2026Source | Yes | Yes |
| Brand Kit | ||
| Brand Guidelines Kept CurrentCalisto: the kit is one record for the whole business. Ethos edits it in place, every app reads the same kit, and nothing is copied into each app, so a change shows everywhere at once.Checked 2. nov. 2026Source | Yes | Yes |
| Several Brands and Sub-BrandsCalisto: each business in Calisto carries its own brand kit, and one person can work in every business they belong to, each with its own kit.Checked 2. nov. 2026Source | Yes | Yes |
| Templates | ||
| Templates With Locked Brand ElementsCalisto: with Studio, a design copied for each location follows its original: the parts the original locks stay exactly as it has them, cannot be moved or changed in the copy, and take each change the original makes.Checked 2. nov. 2026Source | Yes | Yes |
| Resizing for Each FormatCalisto: with Studio, Copy & Resize makes a new design in another size and leaves the original as it is.Checked 2. nov. 2026Source | Yes | Yes |
| Approvals | ||
| Approval WorkflowsCalisto: with Studio, a design goes to a teammate for approval on the one approval engine, or to a client on a link where they approve or ask for changes; in Ethos, a person's public page can wait for sign-off before it goes live.Checked 2. nov. 2026Source | Yes | Yes |
| Checks | ||
| Automated Brand ChecksCalisto: one brand check runs inside each Calisto app that sends or publishes, among them Mail, Inbox, Campaigns, Sign, Impreta, Sites, Forms, Slides and Studio, when the work goes out or as a button in the editor.Checked 2. nov. 2026Source | Yes | Yes |
| Image Quality Checks at UploadCalisto, with Depot: a photo smaller than the business's smallest size, blurry, out of focus or black is marked as it is added; with Hold for Review it is not shared or published until someone approves it.Checked 2. nov. 2026Source | Yes | Yes |
| Assets | ||
| Tags, Captions and Alt Text Suggested for Each PhotoCalisto, with Depot: a new photo is matched to the business's own tags, with new ones, a caption and alt text suggested, each confirmed or dismissed by a person or confirmed automatically.Checked 2. nov. 2026Source | Yes | Yes |
| Duplicate Detection at UploadCalisto, with Depot: a file the library already holds is caught at upload, before it is stored, with Open It and Keep Both.Checked 2. nov. 2026Source | Yes | Yes |
| Usage Rights and ExpiryCalisto: with Depot, a file's usage rights are licensing contracts naming it, with media, territory, exclusivity and term, added in place on the file. When every licence has ended the business chooses: stop sharing it (its public copies come down and its share links pause until rights are added or extended) or only be warned.Checked 2. nov. 2026Source | Yes | Yes |
| Consent From People in ImagesCalisto: with Depot and Sign, the people shown in a picture are named on it (faces are found on the device, never matched), each with their signed model release, asked for by email or a QR code of the release's signing link. By default a picture of someone without consent is not shared publicly, and when a release runs out the picture stops being shared the same way.Checked 2. nov. 2026Source | Yes | Yes |
| Facial RecognitionCalisto: with Depot and Sign, the people in a picture are named with their signed release, and a person who agreed to be found by their face, in a consent separate from the release, has their pictures found across the library on the business's own device, each one confirmed by a person before it is named, so their consent covers every picture they are in.Checked 2. nov. 2026Source | Yes | Yes |
| Image Variants in Set Sizes and FormatsCalisto, with Depot: the business keeps named outputs (name, width, height, JPG, PNG or WebP, filled or whole), and every photo downloads at each of them, cropped around its focal point.Checked 2. nov. 2026Source | Yes | Yes |
| Version ControlCalisto: with Depot, each file keeps its versions, which can be downloaded and restored.Checked 2. nov. 2026Source | Yes | Yes |
| Analytics | ||
| Asset Usage and DownloadsCalisto: each person's press assets count their downloads and each person's public page counts its views.Checked 2. nov. 2026Source | Yes | Yes |
| Brand Alignment Compared by Team and RegionCalisto: Reports compares the brand score by team and by Location (each of the business's places), with the checks, the rules broken most and whether each is improving, over the last 90 days.Checked 2. nov. 2026Source | Yes | Yes |
| Review | ||
| Audit TrailCalisto: every check is logged, and each violation keeps its history: who resolved or waived it, who asked for a waiver and the reason each decision gave.Checked 2. nov. 2026Source | Yes | Yes |
What moves
Bringing your data from Papirfly
Your data is read in your own browser and sent to your Calisto account. Calisto never sees your login for the old system.
From an export file
Export your data from Papirfly and drop the file in. It is read in your browser and mapped onto Calisto.
Any spreadsheet you export from Papirfly can be mapped onto Calisto, column by column.
Moving from Papirfly
Questions About Switching
Where is the brand set?
Once, in Ethos: colors, typefaces, logos and the brand voice. The kit belongs to the business, every Calisto app reads it, and nothing is copied into each app.
What happens when work is off brand?
The check names each rule the work broke and gives it a score. The business decides once whether that only flags the work or stops the send, and each finding becomes a violation its author can fix or ask to waive, with a reason.
Can each location adapt a design without changing the brand?
Yes, in Studio. A design copied for each location follows its original: the parts the original locks stay as it has them and take each change it makes, and the rest is the location's to change.
Learn more
Everything Calisto does here
The pages behind this comparison: the sector, the apps and the guides.