SWITCH FROM MLABS
mLabs to Calisto Impreta
One post to every network and to Calisto TV and Radio, a queue and calendar in the business's time zone, approval before anything goes out, and how each post did on each network.
Feature by feature
Calisto Impreta beside mLabs
- 20 In both
| 20 features | Calisto Impreta | mLabs |
|---|---|---|
| Channels | ||
| Scheduling in Every FormatCalisto: one post goes to Instagram, Facebook, Threads, X, LinkedIn, TikTok, YouTube, Pinterest, Bluesky, Mastodon and Google Business Profile, and to Calisto TV and Calisto Radio, each network connected once in Connected Channels.Checked 1. nov. 2026Source | Yes | Yes |
| Publishing | ||
| Instagram Feed, Reels and StoriesCalisto: Instagram feed posts, carousels, Reels with their own cover and Stories, and Facebook Page Stories, are chosen post by post.Checked 1. nov. 2026Source | Yes | Yes |
| Collab Posts and People TagsCalisto: an Instagram post invites up to three collaborators and tags people on its first photo.Checked 1. nov. 2026Source | Yes | Yes |
| Post LocationCalisto: Tag Our Location places an Instagram or Facebook post at the business's Facebook Page.Checked 1. nov. 2026Source | Yes | Yes |
| Analytics | ||
| Best Days and Times to PostCalisto: Best Times shows the day and hour grid of the engagement the business's own posts earned, in its time zone, and the composer offers those times when a post is scheduled.Checked 1. nov. 2026Source | Yes | Yes |
| Post ReportsCalisto: Analyze shows each post's engagement and engagement rate, by network, by content type and by how often the business posts, over the period chosen.Checked 1. nov. 2026Source | Yes | Yes |
| Scheduled Report DeliveryCalisto: performance, posts, hashtags and approval reports download as CSV or PDF, and each is emailed on a schedule as an Automations rule (with Automations).Checked 1. nov. 2026Source | Yes | Yes |
| Content | ||
| Captions for Each NetworkCalisto: a caption is written with its hashtags from a topic and a tone, fitted to the tightest limit of the networks chosen, and rewritten for one network.Checked 1. nov. 2026Source | Yes | Yes |
| Hashtag RecommendationsCalisto: a written caption comes with hashtags for its topic, and they are rewritten with the caption when it is adapted for one network.Checked 1. nov. 2026Source | Yes | Yes |
| Hashtag GroupsCalisto: Hashtag Groups are saved once and added to a post in one press, within Instagram's limit of 30 hashtags.Checked 1. nov. 2026Source | Yes | Yes |
| Ready-Made TemplatesCalisto: a post graphic is designed in Studio, and a design starts a new post (with Studio).Checked 1. nov. 2026Source | Yes | Yes |
| Planning | ||
| Ideas on the CalendarCalisto: Ideas are kept on a board by stage (unsorted, developing, ready, used), and an idea opens the composer and records the post it became.Checked 1. nov. 2026Source | Yes | Yes |
| Reposting Your Best ContentCalisto: a published post is duplicated into a new post in one press, or goes out again from the Evergreen pool.Checked 1. nov. 2026Source | Yes | Yes |
| Approvals | ||
| Post Approval WorkflowCalisto: the business decides whether posts wait for approval (never, always, or when a product is tagged); the approver approves or sends a post back on its own page or in the Approvals panel, with delegation and an audit trail, and an approved post goes out at its own time (the platform Approvals engine).Checked 1. nov. 2026Source | Yes | Yes |
| Approval Link by Email or WhatsAppCalisto: a client's approval link is sent by WhatsApp or email from the person's own phone, or copied.Checked 1. nov. 2026Source | Yes | Yes |
| Competitors | ||
| Competitor AnalysisCalisto: Competitors records each tracked account's followers, posting frequency, growth and engagement over time, read automatically from Instagram and entered by hand for other networks, beside the business's own figures.Checked 1. nov. 2026Source | Yes | Yes |
| Comparison With Similar AccountsCalisto: competitor groups set the business's figures beside each group's average and median, from the public accounts it chose.Checked 1. nov. 2026Source | Yes | Yes |
| Inbox | ||
| Conversations in One PlaceCalisto: Facebook and Instagram comments and direct messages arrive in Inbox and are answered there (with Inbox).Checked 1. nov. 2026Source | Yes | Yes |
| Commerce | ||
| Instagram Shopping Product TagsCalisto: products tagged on a post are tagged on Instagram on its first photo, each found in the catalog connected to the business's Instagram shop.Checked 1. nov. 2026Source | Yes | Yes |
| Automation | ||
| Automatic Replies to Comments and MessagesCalisto: an Automations rule answers comments and messages automatically from the business's knowledge base, and a person takes any it cannot answer (with Inbox and Automations).Checked 1. nov. 2026Source | Yes | Yes |
What moves
Bringing your data from mLabs
Your data is read in your own browser and sent to your Calisto account. Calisto never sees your login for the old system.
From an export file
Export your data from mLabs and drop the file in. It is read in your browser and mapped onto Calisto.
Any spreadsheet you export from mLabs can be mapped onto Calisto, column by column.
Moving from mLabs
Questions About Switching
Which networks does a post go to?
Instagram, Facebook, Threads, X, LinkedIn, TikTok, YouTube, Pinterest, Bluesky, Mastodon and Google Business Profile, each connected once in Connected Channels, plus Calisto TV and Calisto Radio. Each network can carry its own caption, media and options on the same post.
Can we bring our planned posts over?
Yes, as a CSV file. Each row becomes a draft, and a row with a date is scheduled after the same checks as a post written by hand; a row that fails them stays a draft with its reason.
Where are comments and messages answered?
In Inbox. Facebook and Instagram comments and direct messages arrive there and are answered there, with the business's other conversations.
Learn more
Everything Calisto does here
The pages behind this comparison: the sector, the apps and the guides.