SWITCH FROM FRONTIFY
Frontify to Calisto Ethos
One brand kit every Calisto app reads, one check where each app sends or publishes, a choice made once between flagging off-brand work and stopping it, and every finding kept with its author and the record it came from.
Feature by feature
Calisto Ethos beside Frontify
- 21 In both
| 21 features | Calisto Ethos | Frontify |
|---|---|---|
| Brand Kit | ||
| Brand Colors, Typography and LogosCalisto: one brand kit holds the brand's colors (each with its hex and role), its typefaces (from a font library or uploaded as the brand's own font files) and its logos (logo, wordmark, monogram, icon and favicon, each with a minimum display size), edited in place in Ethos and read by every Calisto app.Checked 2. nov. 2026Source | Yes | Yes |
| One Change Shows EverywhereCalisto: the kit is one record for the whole business. Ethos edits it in place, every app reads the same kit, and nothing is copied into each app, so a change shows everywhere at once.Checked 2. nov. 2026Source | Yes | Yes |
| Voice | ||
| Brand Voice in the GuidelinesCalisto: the brand voice holds the tone, a description of how the brand sounds, preferred terms, blocked words, approved hashtags, required disclosures and a reading-level target, edited in Ethos and checked in every app that sends or publishes.Checked 2. nov. 2026Source | Yes | Yes |
| Guidelines | ||
| Brand Guidelines in One PlaceCalisto: Brand Guidelines in Ethos shows the voice, colors, typefaces, logos and the enforcement setting on one page, each edited in place.Checked 2. nov. 2026Source | Yes | Yes |
| Published Brand Guidelines SiteCalisto: the brand guidelines publish as a site in one press: the colors by palette with their codes, the typefaces drawn in the brand's own fonts, the logos to download, the voice and the style guides, each read live from the brand kit, edited in the website builder and put on the business's own domain.Checked 2. nov. 2026Source | Yes | Yes |
| Brand Assistant Answers Brand QuestionsCalisto: Ask the Brand answers a plain-language question about the brand only from its own rules (colors, typefaces, logos, the voice, word pairs, blocked words, inclusive language, each style guide and the enforcement setting), links each answer to the sections it used, and says so when the guidelines do not answer it.Checked 2. nov. 2026Source | Yes | Yes |
| Checks | ||
| Flagging What Is Off BrandCalisto: one brand check runs inside each Calisto app that sends or publishes, among them Mail, Inbox, Campaigns, Sign, Impreta, Sites, Forms, Slides and Studio, when the work goes out or as a button in the editor.Checked 2. nov. 2026Source | Yes | Yes |
| Drafting | ||
| Drafts Written in the Brand VoiceCalisto: every draft in Calisto is written in the brand's voice, from a document or a deck drafted from a prompt to Campaigns' drafts, social captions and Mail's draft replies, and each draft is checked against the brand with each finding fixed by Apply.Checked 2. nov. 2026Source | Yes | Yes |
| Templates | ||
| Templates With Locked Brand ElementsCalisto: with Studio, a design copied for each location follows its original: the parts the original locks stay exactly as it has them, cannot be moved or changed in the copy, and take each change the original makes.Checked 2. nov. 2026Source | Yes | Yes |
| Approvals | ||
| Approval WorkflowsCalisto: with Studio, a design goes to a teammate for approval on the one approval engine, or to a client on a link where they approve or ask for changes; in Ethos, a person's public page can wait for sign-off before it goes live.Checked 2. nov. 2026Source | Yes | Yes |
| Comments on Work in ReviewCalisto: with Studio, comments are pinned to a point on a page, with replies, mentions and assignment.Checked 2. nov. 2026Source | Yes | Yes |
| Assets | ||
| Version HistoryCalisto: with Depot, each file keeps its versions, which can be downloaded and restored.Checked 2. nov. 2026Source | Yes | Yes |
| Asset LibraryCalisto: with Depot, the business's files sit in one library with folders and Hubs, searchable by name and by the words inside them, with a summary of each.Checked 2. nov. 2026Source | Yes | Yes |
| Search Text Inside FilesCalisto: with Depot, search matches the words inside files: documents, scanned pages, the text read from photos and the words spoken in recordings.Checked 2. nov. 2026Source | Yes | Yes |
| Search by ImageCalisto: with Depot, a picture dropped, pasted or picked is the search and the library returns the pictures that look like it, each picture's details list the ones like it, and words such as "red dress on a beach" find the pictures they describe. The picture is read on the person's own device, never sent to an outside service.Checked 2. nov. 2026Source | Yes | Yes |
| Tags, Captions and Alt Text Suggested for Each PhotoCalisto, with Depot: a new photo is matched to the business's own tags, with new tags, a caption and alt text suggested; a person confirms or dismisses each, or the business confirms them automatically.Checked 2. nov. 2026Source | Yes | Yes |
| Duplicate FlaggingCalisto, with Depot: every file is fingerprinted as it is added, and one the library already holds is caught before it is stored, named with its Hub, with Open It and Keep Both; photos that look alike are listed on each other as Looks Like.Checked 2. nov. 2026Source | Yes | Yes |
| License Expiry AlertsCalisto: with Depot, each file lists the usage licences that name it (licensee, media, territory, start and end); 30 days before the last one ends, and again when it has ended, the person who added the file and the admins are told, as rules the business can change in Automations.Checked 2. nov. 2026Source | Yes | Yes |
| Assets in Any Format or SizeCalisto, with Depot: the business names its sizes once (name, width, height, JPG, PNG or WebP, filled or whole), and Download As makes a photo at any of them, cropped around the focal point set on it, on the device or by the server.Checked 2. nov. 2026Source | Yes | Yes |
| Analytics | ||
| Asset Views and DownloadsCalisto: each person's press assets count their downloads and each person's public page counts its views.Checked 2. nov. 2026Source | Yes | Yes |
| Guideline Page AnalyticsCalisto: Reports shows each page of the guidelines site with its views and unique visitors over time, each logo and font file with its downloads, and the searches that found nothing, for the whole site or one audience.Checked 2. nov. 2026Source | Yes | Yes |
What moves
Bringing your data from Frontify
Your data is read in your own browser and sent to your Calisto account. Calisto never sees your login for the old system.
From an export file
Export your data from Frontify and drop the file in. It is read in your browser and mapped onto Calisto.
Any spreadsheet you export from Frontify can be mapped onto Calisto, column by column.
Moving from Frontify
Questions About Switching
Where is the brand set?
Once, in Ethos: colors, typefaces, logos and the brand voice. The kit belongs to the business, every Calisto app reads it, and nothing is copied into each app.
What happens when work is off brand?
The check names each rule the work broke and gives it a score. The business decides once whether that only flags the work or stops the send, and each finding becomes a violation its author can fix or ask to waive, with a reason.
Where do the brand's files live?
In Depot: folders and Hubs, search over the words inside files, version history, and share links that can expire, carry a password or put the business's watermark on every picture.
Learn more
Everything Calisto does here
The pages behind this comparison: the sector, the apps and the guides.