SWITCH FROM ACROLINX
Acrolinx to Calisto Ethos
One brand kit every Calisto app reads, one check where each app sends or publishes, a choice made once between flagging off-brand work and stopping it, and every finding kept with its author and the record it came from.
Feature by feature
Calisto Ethos beside Acrolinx
- 21 In both
| 21 features | Calisto Ethos | Acrolinx |
|---|---|---|
| Voice | ||
| Brand Style Guide Built Into the CheckCalisto: the brand voice holds the tone, a description of how the brand sounds, preferred terms, blocked words, approved hashtags, required disclosures and a reading-level target, edited in Ethos and checked in every app that sends or publishes.Checked 2. nov. 2026Source | Yes | Yes |
| Terminology ChecksCalisto: a blocked word in the copy is always flagged and can stop the send, with the word named and a suggestion to remove or replace it; longer copy that leaves out a preferred term gets a note.Checked 2. nov. 2026Source | Yes | Yes |
| Replacements Offered in One ClickCalisto: the brand writes its word pairs once (use this instead of those), and every finding names the exact words and where they are; Apply replaces them in the editor, in the case they were written, and the check runs again.Checked 2. nov. 2026Source | Yes | Yes |
| Tone of Voice ChecksCalisto: copy that shouts or oversells (more than two exclamation marks, a run of words in capitals, phrases such as buy now or guaranteed) is flagged as off-voice, and the business can turn these warnings off.Checked 2. nov. 2026Source | Yes | Yes |
| Clarity and ReadabilityCalisto: copy that reads harder than the brand's target (simple, standard or advanced) is flagged with a suggestion; the grade is worked out from sentence and word length.Checked 2. nov. 2026Source | Yes | Yes |
| Required Legal WordingCalisto: copy that leaves out a required disclosure, such as #ad or Sponsored, is flagged at every exit, and can stop the send.Checked 2. nov. 2026Source | Yes | Yes |
| Inclusive Language GuidanceCalisto: words that may leave people out are flagged with a word to use instead, from lists Calisto keeps in English, Spanish, Portuguese, French and German from published style guides; on by default, the brand adds its own pairs or names words not to flag, and Reports scores inclusive language over time.Checked 2. nov. 2026Source | Yes | Yes |
| Style Guides for Different AudiencesCalisto: a style guide is a voice for an audience or kind of copy (investors, support replies, social posts), set field by field over the brand's own and tied to the apps whose checks use it; an editor's check says which guide it used and lets the person pick another.Checked 2. nov. 2026Source | Yes | Yes |
| Checks | ||
| Quality Score for Every CheckCalisto: every check returns a brand score from 0 to 100 with each rule the work broke, and a minimum score set in Ethos decides what passes an audit.Checked 2. nov. 2026Source | Yes | Yes |
| Checks Inside the Apps Where Writing HappensCalisto: one brand check runs inside each Calisto app that sends or publishes, among them Mail, Inbox, Campaigns, Sign, Impreta, Sites, Forms, Slides and Studio, when the work goes out or as a button in the editor.Checked 2. nov. 2026Source | Yes | Yes |
| Checking Any Text on DemandCalisto: Check Copy runs the brand check on any words pasted into it, against the business's own kit, and logs the result; on a phone, words shared from any app land in it.Checked 2. nov. 2026Source | Yes | Yes |
| Checking Copy However It Was WrittenCalisto: the check reads the words at the moment they are sent or published, whoever or whatever wrote them, so a draft is checked like any other copy.Checked 2. nov. 2026Source | Yes | Yes |
| Enforcement | ||
| Blocking Content Below the BarCalisto: the business decides once in Ethos whether off-brand work is only flagged or stops the send, and every app follows that one setting; a check that cannot finish never stops a send.Checked 2. nov. 2026Source | Yes | Yes |
| Integrations | ||
| Checks in Word, Outlook and Google DocsCalisto: copy written in Word, Outlook or Google Docs is checked by sharing or uploading the file to Check a File, with no add-in; each finding names its page, slide or paragraph, and a Word file opens in Docs to be fixed.Checked 2. nov. 2026Source | Yes | Yes |
| Checks in Repositories and Publishing PipelinesCalisto: a repository or publishing pipeline calls the check API with one curl line and reads whether the copy passed, its score and its findings; Automations' outbound webhooks carry each flagged or blocked check onward.Checked 2. nov. 2026Source | Yes | Yes |
| API for Custom IntegrationsCalisto: an API checks copy and a design's colors, typefaces and logo against the brand, with each finding's place and fix in the answer; it is called with an API key the business makes in Settings, scoped to the check, and described in an OpenAPI document. Every call is recorded with the other checks.Checked 2. nov. 2026Source | Yes | Yes |
| Drafting | ||
| Drafts Written in the Brand VoiceCalisto: every draft in Calisto is written in the brand's voice and the style guide set for the app, and comes back checked against the brand with each finding's place and a one-click fix.Checked 2. nov. 2026Source | Yes | Yes |
| Reporting | ||
| Quality Trends Over TimeCalisto: Brand Audit shows each app's brand score with its trend, its open violations and when it was last checked, and a daily brand watch tells the admins when the score falls by more than the drop the business set.Checked 2. nov. 2026Source | Yes | Yes |
| Most Common IssuesCalisto: Reports show the overall score, the checks counted, on-brand against off-brand, the score by voice, visual, color, font, hashtag, disclosure and inclusive language, and the rules broken most.Checked 2. nov. 2026Source | Yes | Yes |
| Scores by Writer and TeamCalisto: Reports shows the brand score, the checks, the off-brand count, the rules broken most and the direction for each team and each Location, from where each check was made; by person when the owner turns it on in People & Privacy, off by default.Checked 2. nov. 2026Source | Yes | Yes |
| Terminology Usage ReportsCalisto: every check counts the brand's preferred terms, the words it writes another way and its blocked words in the copy, and Reports shows each term's use this period against the last, preferred against replaced.Checked 2. nov. 2026Source | Yes | Yes |
What moves
Bringing your data from Acrolinx
Your data is read in your own browser and sent to your Calisto account. Calisto never sees your login for the old system.
From an export file
Export your data from Acrolinx and drop the file in. It is read in your browser and mapped onto Calisto.
Any spreadsheet you export from Acrolinx can be mapped onto Calisto, column by column.
Moving from Acrolinx
Questions About Switching
Where is the style guide set?
In Ethos, as the brand voice: tone, a description of how the brand sounds, preferred terms, blocked words, approved hashtags, required disclosures and a reading-level target. Every Calisto app checks against the same voice.
Which apps check the copy?
Each Calisto app that sends or publishes, among them Mail, Inbox, Campaigns, Sign, Impreta, Sites, Forms, Slides and Studio, when the work goes out or as a button in the editor. Check Copy runs the same check on any words pasted in.
What happens when work is off brand?
The check names each rule the work broke and gives it a score. The business decides once whether that only flags the work or stops the send, and each finding becomes a violation its author can fix or ask to waive, with a reason.
Learn more
Everything Calisto does here
The pages behind this comparison: the sector, the apps and the guides.