Calisto Ethos

SWITCH FROM ACROLINX

Acrolinx to Calisto Ethos

One brand kit every Calisto app reads, one check where each app sends or publishes, a choice made once between flagging off-brand work and stopping it, and every finding kept with its author and the record it came from.

Feature by feature

Calisto Ethos bredvid Acrolinx

  • 21 I båda
Calisto Ethos bredvid Acrolinx, funktion för funktion
21 funktionerCalisto EthosAcrolinx
Voice
Brand Style Guide Built Into the CheckCalisto: the brand voice holds the tone, a description of how the brand sounds, preferred terms, blocked words, approved hashtags, required disclosures and a reading-level target, edited in Ethos and checked in every app that sends or publishes.Kontrollerat 2 nov. 2026KällaJaJa
Terminology ChecksCalisto: a blocked word in the copy is always flagged and can stop the send, with the word named and a suggestion to remove or replace it; longer copy that leaves out a preferred term gets a note.Kontrollerat 2 nov. 2026KällaJaJa
Replacements Offered in One ClickCalisto: the brand writes its word pairs once (use this instead of those), and every finding names the exact words and where they are; Apply replaces them in the editor, in the case they were written, and the check runs again.Kontrollerat 2 nov. 2026KällaJaJa
Tone of Voice ChecksCalisto: copy that shouts or oversells (more than two exclamation marks, a run of words in capitals, phrases such as buy now or guaranteed) is flagged as off-voice, and the business can turn these warnings off.Kontrollerat 2 nov. 2026KällaJaJa
Clarity and ReadabilityCalisto: copy that reads harder than the brand's target (simple, standard or advanced) is flagged with a suggestion; the grade is worked out from sentence and word length.Kontrollerat 2 nov. 2026KällaJaJa
Required Legal WordingCalisto: copy that leaves out a required disclosure, such as #ad or Sponsored, is flagged at every exit, and can stop the send.Kontrollerat 2 nov. 2026KällaJaJa
Inclusive Language GuidanceCalisto: words that may leave people out are flagged with a word to use instead, from lists Calisto keeps in English, Spanish, Portuguese, French and German from published style guides; on by default, the brand adds its own pairs or names words not to flag, and Reports scores inclusive language over time.Kontrollerat 2 nov. 2026KällaJaJa
Style Guides for Different AudiencesCalisto: a style guide is a voice for an audience or kind of copy (investors, support replies, social posts), set field by field over the brand's own and tied to the apps whose checks use it; an editor's check says which guide it used and lets the person pick another.Kontrollerat 2 nov. 2026KällaJaJa
Checks
Quality Score for Every CheckCalisto: every check returns a brand score from 0 to 100 with each rule the work broke, and a minimum score set in Ethos decides what passes an audit.Kontrollerat 2 nov. 2026KällaJaJa
Checks Inside the Apps Where Writing HappensCalisto: one brand check runs inside each Calisto app that sends or publishes, among them Mail, Inbox, Campaigns, Sign, Impreta, Sites, Forms, Slides and Studio, when the work goes out or as a button in the editor.Kontrollerat 2 nov. 2026KällaJaJa
Checking Any Text on DemandCalisto: Check Copy runs the brand check on any words pasted into it, against the business's own kit, and logs the result; on a phone, words shared from any app land in it.Kontrollerat 2 nov. 2026KällaJaJa
Checking Copy However It Was WrittenCalisto: the check reads the words at the moment they are sent or published, whoever or whatever wrote them, so a draft is checked like any other copy.Kontrollerat 2 nov. 2026KällaJaJa
Enforcement
Blocking Content Below the BarCalisto: the business decides once in Ethos whether off-brand work is only flagged or stops the send, and every app follows that one setting; a check that cannot finish never stops a send.Kontrollerat 2 nov. 2026KällaJaJa
Integrations
Checks in Word, Outlook and Google DocsCalisto: copy written in Word, Outlook or Google Docs is checked by sharing or uploading the file to Check a File, with no add-in; each finding names its page, slide or paragraph, and a Word file opens in Docs to be fixed.Kontrollerat 2 nov. 2026KällaJaJa
Checks in Repositories and Publishing PipelinesCalisto: a repository or publishing pipeline calls the check API with one curl line and reads whether the copy passed, its score and its findings; Automations' outbound webhooks carry each flagged or blocked check onward.Kontrollerat 2 nov. 2026KällaJaJa
API for Custom IntegrationsCalisto: an API checks copy and a design's colors, typefaces and logo against the brand, with each finding's place and fix in the answer; it is called with an API key the business makes in Settings, scoped to the check, and described in an OpenAPI document. Every call is recorded with the other checks.Kontrollerat 2 nov. 2026KällaJaJa
Drafting
Drafts Written in the Brand VoiceCalisto: every draft in Calisto is written in the brand's voice and the style guide set for the app, and comes back checked against the brand with each finding's place and a one-click fix.Kontrollerat 2 nov. 2026KällaJaJa
Reporting
Quality Trends Over TimeCalisto: Brand Audit shows each app's brand score with its trend, its open violations and when it was last checked, and a daily brand watch tells the admins when the score falls by more than the drop the business set.Kontrollerat 2 nov. 2026KällaJaJa
Most Common IssuesCalisto: Reports show the overall score, the checks counted, on-brand against off-brand, the score by voice, visual, color, font, hashtag, disclosure and inclusive language, and the rules broken most.Kontrollerat 2 nov. 2026KällaJaJa
Scores by Writer and TeamCalisto: Reports shows the brand score, the checks, the off-brand count, the rules broken most and the direction for each team and each Location, from where each check was made; by person when the owner turns it on in People & Privacy, off by default.Kontrollerat 2 nov. 2026KällaJaJa
Terminology Usage ReportsCalisto: every check counts the brand's preferred terms, the words it writes another way and its blocked words in the copy, and Reports shows each term's use this period against the last, preferred against replaced.Kontrollerat 2 nov. 2026KällaJaJa

Vad som rör sig

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Moving from Acrolinx

Questions About Switching

Where is the style guide set?

In Ethos, as the brand voice: tone, a description of how the brand sounds, preferred terms, blocked words, approved hashtags, required disclosures and a reading-level target. Every Calisto app checks against the same voice.

Which apps check the copy?

Each Calisto app that sends or publishes, among them Mail, Inbox, Campaigns, Sign, Impreta, Sites, Forms, Slides and Studio, when the work goes out or as a button in the editor. Check Copy runs the same check on any words pasted in.

What happens when work is off brand?

The check names each rule the work broke and gives it a score. The business decides once whether that only flags the work or stops the send, and each finding becomes a violation its author can fix or ask to waive, with a reason.

Lär dig mer

Allt Calisto gör här

Sidorna bakom denna jämförelse: sektorn, apparna och guiderna.