SWITCH FROM GOOGLE ADS
Google Ads to Calisto Ads
Calisto Ads runs your campaigns on the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and sells the ad space on your own pages and screens, in one app.
ميزة تلو ميزة
Calisto Ads بجانب Google Ads
- 17 في كلا الحالتين
- 4 فقط في Google Ads
| ٢١ ميزة | Calisto Ads | Google Ads |
|---|---|---|
| Campaigns | ||
| Campaign ObjectivesCalisto: Awareness, Traffic, Engagement or Conversions, chosen as the campaign is named.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Pay per View, Click or ConversionCalisto: per thousand views, per click, per conversion, or a flat fee for named placements over set dates.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Pay Less Than Your BidCalisto: every bid is ranked by what it is expected to pay per thousand views, in one currency; the winner pays at the next bid’s level, never more than its own, and only for the view, click or conversion it bid on.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Daily BudgetCalisto: a daily and a total budget on each campaign, each optional; a campaign whose total is spent is not shown again.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Total Budget With Start and End DatesCalisto: a total budget with a start and an end date; the campaign’s page shows budget pacing and the days left.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Ad GroupsCalisto: ad groups of creatives that share targeting and a bid adjustment, made and deleted on the campaign’s page.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Ad Review Before Ads RunCalisto: Calisto reviews every campaign and creative before it runs; In Review shows what waits and since when, with Withdraw, and a campaign that is not approved carries the reviewer’s note.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Pause and Resume CampaignsCalisto: Pause and Resume on one campaign or several at once, each only from a state the campaign may leave.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Copy a CampaignCalisto: Duplicate makes a copy as a draft, once however often it is pressed.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Where Ads Show | ||
| Target by Country or RadiusCalisto: the countries a place is in, or a radius of 5 to 50 miles around an address, matched against where each page, kiosk or TV is.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Ad Schedule by Day and HourCalisto: the days of the week and the hours of the day an ad group runs, in the time zone chosen.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| DevicesCalisto: desktops, phones, tablets, smart TVs, digital signage and kiosks.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Choose Specific PlacementsCalisto: named placements bought from the Marketplace, which lists every placement for sale across Calisto by place, and the screen band on TVs and kiosks at one exact size per screen shape.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Measurement | ||
| Conversion MeasurementCalisto: conversions reported by the advertiser’s pixel or a server postback within seven days of a click, each counted once.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Scheduled Reports by EmailCalisto: scheduled reports emailed from the business’s own mailbox, as CSV or PDF, each a rule in Automations, with Send Now.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Budgets | ||
| Account Spending LimitCalisto: spend limits per currency: a daily limit, a monthly limit and a largest campaign budget.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Phone | ||
| Manage Campaigns From a PhoneCalisto: Ads on a phone opens on what you spent and earned; a budget warning or a falling result carries Pause, and a campaign is paused, resumed or given a new budget with a swipe.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | نعم | نعم |
| Gaps | ||
| Customer List TargetingAds chooses places, never people: an advertiser’s own contact lists are never matched against the people viewing another business’s page or screen.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | لا | نعم |
| Frequency CappingNo limit on how often one viewer sees an ad, because Ads never identifies who is viewing.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | لا | نعم |
| Demographic TargetingNo targeting by age or gender: Ads targets the place, the time and the device.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | لا | نعم |
| Automated Bidding Toward a Target Cost per ConversionCalisto’s target cost per conversion tells you when a conversion costs more than it; it never changes what you bid.تم التحقق ٨ نوفمبر ٢٠٢٦المصدر | لا | نعم |
ما يتحرك
جلب بياناتك من Google Ads
تُقرأ بياناتك في متصفحك الخاص وتُرسل إلى حسابك في Calisto. لا يرى Calisto أبداً كلمة المرور الخاصة بك للنظام القديم.
من ملف تصدير
قم بتصدير بياناتك من Google Ads وأفلت الملف داخله. يتم قراءته في متصفحك وتعيينه على Calisto.
أي جدول بيانات تصديره من Google Ads يمكن مطابقته على Calisto، عمودًا بعمود.
Moving from Google Ads
Questions about switching
Where do Calisto Ads campaigns show?
On the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and on World and Local for a promoted listing or event. Ads does not place ads on search engines, social networks or outside ad networks.
How do I choose who sees an ad?
By place, never by person: the kinds of places and the named placements an ad group runs on, the countries those places are in or a radius around an address, the days and hours, and the devices. Ads never needs to know who is looking.
Can I sell ad space too?
Yes, in the same app. An Ad Slot section on your published pages, or ad space turned on for your kiosks or TVs, becomes a placement other businesses bid on, at the minimum price and with the categories you set.
المزيد من المعلومات
كل ما تفعله Calisto هنا
الصفحات خلف هذه المقارنة: القطاع، التطبيقات، والدليل.