SWITCH FROM GOOGLE ADS
Google Ads to Calisto Ads
Calisto Ads runs your campaigns on the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and sells the ad space on your own pages and screens, in one app.
Fonctionnalité par fonctionnalité
Calisto Ads à côté de Google Ads
- 17 Dans les deux
- 4 Uniquement dans Google Ads
| 21 fonctionnalités | Calisto Ads | Google Ads |
|---|---|---|
| Campaigns | ||
| Campaign ObjectivesCalisto: Awareness, Traffic, Engagement or Conversions, chosen as the campaign is named.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Pay per View, Click or ConversionCalisto: per thousand views, per click, per conversion, or a flat fee for named placements over set dates.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Pay Less Than Your BidCalisto: every bid is ranked by what it is expected to pay per thousand views, in one currency; the winner pays at the next bid’s level, never more than its own, and only for the view, click or conversion it bid on.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Daily BudgetCalisto: a daily and a total budget on each campaign, each optional; a campaign whose total is spent is not shown again.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Total Budget With Start and End DatesCalisto: a total budget with a start and an end date; the campaign’s page shows budget pacing and the days left.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Ad GroupsCalisto: ad groups of creatives that share targeting and a bid adjustment, made and deleted on the campaign’s page.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Ad Review Before Ads RunCalisto: Calisto reviews every campaign and creative before it runs; In Review shows what waits and since when, with Withdraw, and a campaign that is not approved carries the reviewer’s note.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Pause and Resume CampaignsCalisto: Pause and Resume on one campaign or several at once, each only from a state the campaign may leave.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Copy a CampaignCalisto: Duplicate makes a copy as a draft, once however often it is pressed.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Where Ads Show | ||
| Target by Country or RadiusCalisto: the countries a place is in, or a radius of 5 to 50 miles around an address, matched against where each page, kiosk or TV is.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Ad Schedule by Day and HourCalisto: the days of the week and the hours of the day an ad group runs, in the time zone chosen.Vérifié le 8 nov. 2026Source | Oui | Oui |
| DevicesCalisto: desktops, phones, tablets, smart TVs, digital signage and kiosks.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Choose Specific PlacementsCalisto: named placements bought from the Marketplace, which lists every placement for sale across Calisto by place, and the screen band on TVs and kiosks at one exact size per screen shape.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Measurement | ||
| Conversion MeasurementCalisto: conversions reported by the advertiser’s pixel or a server postback within seven days of a click, each counted once.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Scheduled Reports by EmailCalisto: scheduled reports emailed from the business’s own mailbox, as CSV or PDF, each a rule in Automations, with Send Now.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Budgets | ||
| Account Spending LimitCalisto: spend limits per currency: a daily limit, a monthly limit and a largest campaign budget.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Phone | ||
| Manage Campaigns From a PhoneCalisto: Ads on a phone opens on what you spent and earned; a budget warning or a falling result carries Pause, and a campaign is paused, resumed or given a new budget with a swipe.Vérifié le 8 nov. 2026Source | Oui | Oui |
| Gaps | ||
| Customer List TargetingAds chooses places, never people: an advertiser’s own contact lists are never matched against the people viewing another business’s page or screen.Vérifié le 8 nov. 2026Source | Non | Oui |
| Frequency CappingNo limit on how often one viewer sees an ad, because Ads never identifies who is viewing.Vérifié le 8 nov. 2026Source | Non | Oui |
| Demographic TargetingNo targeting by age or gender: Ads targets the place, the time and the device.Vérifié le 8 nov. 2026Source | Non | Oui |
| Automated Bidding Toward a Target Cost per ConversionCalisto’s target cost per conversion tells you when a conversion costs more than it; it never changes what you bid.Vérifié le 8 nov. 2026Source | Non | Oui |
Ce qui bouge
Importez vos données depuis Google Ads
Vos données sont lues dans votre propre navigateur et envoyées à votre compte Calisto. Calisto ne voit jamais votre identifiant de connexion pour l'ancien système.
À partir d'un fichier d'exportation
Exportez vos données depuis Google Ads et déposez le fichier. Il est lu dans votre navigateur et mappé sur Calisto.
N'importe quel tableau Excel que vous exportez depuis Google Ads peut être mappé sur Calisto, colonne par colonne.
Moving from Google Ads
Questions about switching
Where do Calisto Ads campaigns show?
On the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and on World and Local for a promoted listing or event. Ads does not place ads on search engines, social networks or outside ad networks.
How do I choose who sees an ad?
By place, never by person: the kinds of places and the named placements an ad group runs on, the countries those places are in or a radius around an address, the days and hours, and the devices. Ads never needs to know who is looking.
Can I sell ad space too?
Yes, in the same app. An Ad Slot section on your published pages, or ad space turned on for your kiosks or TVs, becomes a placement other businesses bid on, at the minimum price and with the categories you set.
En savoir plus
Tout ce que Calisto fait ici
Les pages derrière cette comparaison : le secteur, les applications et les guides.