SWITCH FROM GOOGLE ADS
Google Ads to Calisto Ads
Calisto Ads runs your campaigns on the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and sells the ad space on your own pages and screens, in one app.
Funktion für Funktion
Calisto Ads neben Google Ads
- 17 In beiden
- 4 Nur in Google Ads
| 21 Funktionen | Calisto Ads | Google Ads |
|---|---|---|
| Campaigns | ||
| Campaign ObjectivesCalisto: Awareness, Traffic, Engagement or Conversions, chosen as the campaign is named.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Pay per View, Click or ConversionCalisto: per thousand views, per click, per conversion, or a flat fee for named placements over set dates.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Pay Less Than Your BidCalisto: every bid is ranked by what it is expected to pay per thousand views, in one currency; the winner pays at the next bid’s level, never more than its own, and only for the view, click or conversion it bid on.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Daily BudgetCalisto: a daily and a total budget on each campaign, each optional; a campaign whose total is spent is not shown again.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Total Budget With Start and End DatesCalisto: a total budget with a start and an end date; the campaign’s page shows budget pacing and the days left.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Ad GroupsCalisto: ad groups of creatives that share targeting and a bid adjustment, made and deleted on the campaign’s page.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Ad Review Before Ads RunCalisto: Calisto reviews every campaign and creative before it runs; In Review shows what waits and since when, with Withdraw, and a campaign that is not approved carries the reviewer’s note.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Pause and Resume CampaignsCalisto: Pause and Resume on one campaign or several at once, each only from a state the campaign may leave.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Copy a CampaignCalisto: Duplicate makes a copy as a draft, once however often it is pressed.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Where Ads Show | ||
| Target by Country or RadiusCalisto: the countries a place is in, or a radius of 5 to 50 miles around an address, matched against where each page, kiosk or TV is.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Ad Schedule by Day and HourCalisto: the days of the week and the hours of the day an ad group runs, in the time zone chosen.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| DevicesCalisto: desktops, phones, tablets, smart TVs, digital signage and kiosks.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Choose Specific PlacementsCalisto: named placements bought from the Marketplace, which lists every placement for sale across Calisto by place, and the screen band on TVs and kiosks at one exact size per screen shape.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Measurement | ||
| Conversion MeasurementCalisto: conversions reported by the advertiser’s pixel or a server postback within seven days of a click, each counted once.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Scheduled Reports by EmailCalisto: scheduled reports emailed from the business’s own mailbox, as CSV or PDF, each a rule in Automations, with Send Now.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Budgets | ||
| Account Spending LimitCalisto: spend limits per currency: a daily limit, a monthly limit and a largest campaign budget.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Phone | ||
| Manage Campaigns From a PhoneCalisto: Ads on a phone opens on what you spent and earned; a budget warning or a falling result carries Pause, and a campaign is paused, resumed or given a new budget with a swipe.Geprüft am 8. Nov. 2026Quelle | Ja | Ja |
| Gaps | ||
| Customer List TargetingAds chooses places, never people: an advertiser’s own contact lists are never matched against the people viewing another business’s page or screen.Geprüft am 8. Nov. 2026Quelle | Nein | Ja |
| Frequency CappingNo limit on how often one viewer sees an ad, because Ads never identifies who is viewing.Geprüft am 8. Nov. 2026Quelle | Nein | Ja |
| Demographic TargetingNo targeting by age or gender: Ads targets the place, the time and the device.Geprüft am 8. Nov. 2026Quelle | Nein | Ja |
| Automated Bidding Toward a Target Cost per ConversionCalisto’s target cost per conversion tells you when a conversion costs more than it; it never changes what you bid.Geprüft am 8. Nov. 2026Quelle | Nein | Ja |
Was bewegt sich
Importieren Sie Ihre Daten von Google Ads
Ihre Daten werden in Ihrem eigenen Browser ausgelesen und an Ihr Calisto-Konto gesendet. Calisto sieht niemals Ihre Login-Daten für das alte System.
Aus einer Exportdatei
Exportieren Sie Ihre Daten von Google Ads und laden Sie die Datei hoch. Sie wird in Ihrem Browser gelesen und auf Calisto abgebildet.
Jedes Excel-Blatt, das Sie von Google Ads exportieren, kann Spalte für Spalte auf Calisto abgebildet werden.
Moving from Google Ads
Questions about switching
Where do Calisto Ads campaigns show?
On the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and on World and Local for a promoted listing or event. Ads does not place ads on search engines, social networks or outside ad networks.
How do I choose who sees an ad?
By place, never by person: the kinds of places and the named placements an ad group runs on, the countries those places are in or a radius around an address, the days and hours, and the devices. Ads never needs to know who is looking.
Can I sell ad space too?
Yes, in the same app. An Ad Slot section on your published pages, or ad space turned on for your kiosks or TVs, becomes a placement other businesses bid on, at the minimum price and with the categories you set.
Mehr erfahren
Alles, was Calisto hier tut
Die Seiten hinter diesem Vergleich: der Sektor, die Apps und die Guides.