Run ads on other Calisto businesses’ pages and screens, and sell yours.
Your ads show on the websites, apps, kiosks, TV screens and member portals other businesses publish, and you pay only for the views, clicks or conversions you bid on. Put ad space on your own pages and screens, and other businesses bid for it.
| Currency | Won Impressions | Avg CPM |
|---|---|---|
| USD | 12,480 | US$7.00 |
| Day | Won Impressions | Avg Cleared Cost |
|---|---|---|
| 2026-11-09 | 3,120 | US$6.95 |
| 2026-11-08 | 2,980 | US$7.10 |
| 2026-11-07 | 3,405 | US$6.88 |
| 2026-11-06 | 2,975 | US$7.04 |
| Requested | Amount | Status |
|---|---|---|
| 09/11/2026 | USD 1,240.00 | Paid |
| 01/11/2026 | USD 860.50 | Paid |
| 25/10/2026 | USD 512.75 | Paid |
| 10/11/2026 | USD 318.40 | Requested |
| Currency | Won Impressions | Avg CPM |
|---|---|---|
| USD | 12,480 | US$7.00 |
| Day | Won Impressions | Avg Cleared Cost |
|---|---|---|
| 2026-11-09 | 3,120 | US$6.95 |
| 2026-11-08 | 2,980 | US$7.10 |
| 2026-11-07 | 3,405 | US$6.88 |
| 2026-11-06 | 2,975 | US$7.04 |
| Requested | Amount | Status |
|---|---|---|
| 09/11/2026 | USD 1,240.00 | Paid |
| 01/11/2026 | USD 860.50 | Paid |
| 25/10/2026 | USD 512.75 | Paid |
| 10/11/2026 | USD 318.40 | Requested |
| Currency | Won Impressions | Avg CPM |
|---|---|---|
| USD | 12,480 | US$7.00 |
| Day | Won Impressions | Avg Cleared Cost |
|---|---|---|
| 2026-11-09 | 3,120 | US$6.95 |
| 2026-11-08 | 2,980 | US$7.10 |
| 2026-11-07 | 3,405 | US$6.88 |
| 2026-11-06 | 2,975 | US$7.04 |
| Requested | Amount | Status |
|---|---|---|
| 09/11/2026 | USD 1,240.00 | Paid |
| 01/11/2026 | USD 860.50 | Paid |
| 25/10/2026 | USD 512.75 | Paid |
| 10/11/2026 | USD 318.40 | Requested |
| Currency | Won Impressions | Avg CPM |
|---|---|---|
| USD | 12,480 | US$7.00 |
| Day | Won Impressions | Avg Cleared Cost |
|---|---|---|
| 2026-11-09 | 3,120 | US$6.95 |
| 2026-11-08 | 2,980 | US$7.10 |
| 2026-11-07 | 3,405 | US$6.88 |
| 2026-11-06 | 2,975 | US$7.04 |
| Requested | Amount | Status |
|---|---|---|
| 09/11/2026 | USD 1,240.00 | Paid |
| 01/11/2026 | USD 860.50 | Paid |
| 25/10/2026 | USD 512.75 | Paid |
| 10/11/2026 | USD 318.40 | Requested |
| Currency | Won Impressions | Avg CPM |
|---|---|---|
| USD | 12,480 | US$7.00 |
| Day | Won Impressions | Avg Cleared Cost |
|---|---|---|
| 2026-11-09 | 3,120 | US$6.95 |
| 2026-11-08 | 2,980 | US$7.10 |
| 2026-11-07 | 3,405 | US$6.88 |
| 2026-11-06 | 2,975 | US$7.04 |
| Requested | Amount | Status |
|---|---|---|
| 09/11/2026 | USD 1,240.00 | Paid |
| 01/11/2026 | USD 860.50 | Paid |
| 25/10/2026 | USD 512.75 | Paid |
| 10/11/2026 | USD 318.40 | Requested |
From a campaign’s first bid to a placement’s payout
One app for both sides: the same business buys space on other businesses’ pages and screens and sells its own.
Campaigns
Drafted, reviewed, run.
Where It Shows
Places, times, devices.
Creatives
Uploaded, never edited.
The Auction
Second price, per event.
Budgets
Per currency, invoiced monthly.
Analytics
Results and notices.
Selling Space
Your pages and screens.
On a Phone
Pause from a notice.
Draft a campaign, send it for review, and run it
Choose the objective (awareness, traffic, engagement or conversions), a daily and a total budget, the dates and the bid. Every campaign starts as a draft. Sent for review, it waits in In Review until Calisto approves it, and only then runs.
Campaigns
Manage your advertising campaigns.
| Campaign | Status | Daily Budget | Total Budget |
|---|---|---|---|
| Frühstück am Wochenende | Active | € 18,00 | € 540,00 |
| Kaffeehaus-Konzerte | Active | € 12,00 | € 360,00 |
| Torte des Monats | Paused | € 8,00 | € 240,00 |
| Neue Mittagskarte | Pending Review | € 15,00 | € 450,00 |
| Weihnachtsmarkt Stand | Draft | € 25,00 | € 750,00 |
| Sommer im Gastgarten | Completed | € 20,00 | € 600,00 |
| Studentenrabatt | Rejected | € 6,00 | € 180,00 |
A Campaign’s Page
Its results, Calisto’s review, budget pacing and days left, its ad groups and its creatives, in one place.
Summer Bouldering Open
Active
| Ad Group | Surface Types | Bid Adj. (%) | Status |
|---|---|---|---|
| Climbers near Austin | Websites, Apps | +15 | Active |
| Gyms and studios | Display screens | +10 | Active |
| Outdoor shops | Kiosks, Websites | +5 | Active |
| University towns | Member portals | +20 | Active |
| Weekend families | Every surface | −10 | Paused |
Budget Pacing
- Daily Cap
- $60.00
- Remaining
- $407.12
- Pacing
- Ahead
- Days Left
- 9
Campaign Details
- Objective
- Conversions
- Bid Type
- CPA (Cost Per Action)
- Bid Amount
- $4.50
- Daily Budget
- $60.00
- Total Budget
- $1,400.00
- Currency
- USD
How It Is Charged
Per thousand views, per click, per conversion, or a flat fee for named placements over set dates.
Create Campaign
Set up a new advertising campaign.
Withdraw
Take a campaign or a creative back from review before Calisto decides.
In Review
What you have submitted and where it stands. Calisto reviews ads before they run; withdraw anything you want back.
| Type | Subject | Campaign | Submitted | Status |
|---|---|---|---|---|
| Creative review | Full moon flow poster | Full Moon Flow | 5 hours ago | Pending |
| Campaign launch | Full Moon Flow | Full Moon Flow | 5 hours ago | Pending Review |
| Creative review | Beginners’ week, 30 sec | New Here Week | yesterday | Pending |
| Creative review | Mat and towel included | New Here Week | yesterday | Pending |
| Campaign launch | Teacher Training 2026 | Teacher Training 2026 | 2 days ago | Pending Review |
| Creative review | Breathwork evenings | Teacher Training 2026 | 2 days ago | Pending |
Pull this back out of review. A withdrawn creative has to be resubmitted and re-queued behind everything else.
Full moon flow posterCreative reviewNot Approved
Calisto’s note says why; fix the campaign and send it again.
Ad Groups
Creatives that share targeting and a bid adjustment.
Invisalign Consults
Active
| Ad Group | Countries | Surface Types | Bid Adj. (%) | Status |
|---|---|---|---|---|
| Downtown offices | Canada | Websites, Member portals | +15 | Active |
| Riverside condos | Canada | Display screens | +10 | Active |
| Students | Canada | Apps | +5 | Active |
| Weekend shoppers | Canada | Kiosks | +5 | Active |
| Waterfront gyms | Canada | Display screens, Kiosks | +20 | Paused |
An ad group bundles creatives that share targeting and a bid adjustment.
Set where it runs in the Targeting tab once it exists.Pause, Resume, Duplicate
Each move only from a state it may leave; a copy starts as a draft.
Campaigns
Manage your advertising campaigns.
Many at Once
Pause, resume, duplicate, delete or export several campaigns at once, and see how many could not be paused or resumed, and why.
Campaigns
Manage your advertising campaigns.
| Campaign | Status | Daily Budget | Total Budget | |
|---|---|---|---|---|
| Rooftop Nights | Active | US$ 20,00 | US$ 500,00 | |
| Comuna 13 Walking Tour | Active | US$ 12,00 | US$ 360,00 | |
| Coffee Farm Day Trip | Paused | US$ 15,00 | US$ 450,00 | |
| Spanish Classes | Active | US$ 10,00 | US$ 300,00 | |
| Salsa Fridays | Active | US$ 8,00 | US$ 240,00 | |
| Long Stay Discount | Draft | US$ 6,00 | US$ 180,00 |
Summer Bouldering Open
Active
| Ad Group | Surface Types | Bid Adj. (%) | Status |
|---|---|---|---|
| Climbers near Austin | Websites, Apps | +15 | Active |
| Gyms and studios | Display screens | +10 | Active |
| Outdoor shops | Kiosks, Websites | +5 | Active |
| University towns | Member portals | +20 | Active |
| Weekend families | Every surface | −10 | Paused |
Budget Pacing
- Daily Cap
- $60.00
- Remaining
- $407.12
- Pacing
- Ahead
- Days Left
- 9
Campaign Details
- Objective
- Conversions
- Bid Type
- CPA (Cost Per Action)
- Bid Amount
- $4.50
- Daily Budget
- $60.00
- Total Budget
- $1,400.00
- Currency
- USD
Choose where and when an ad shows
Pick any of the places ads run: websites, apps, kiosks, TV screens and member portals, or the screen band on TVs and kiosks. Narrow by the country a place is in or a radius around an address, by days and hours, and by device.
New Here Week
Active
Countries and a Radius
Run only where the place is: in the countries chosen, or within 5 to 50 miles of an address.
Kaffeehaus-Konzerte
Active
Upload a picture, a video or an audio spot
Drop in pictures, videos or audio spots, or choose them. A screen band asks for one exact size per screen shape, and the upload names them. Nothing is edited here: creatives are made in Studio or anywhere else. Calisto reviews each one before it runs.
- 01Several at OnceEach file dropped in becomes its own creative, for a campaign or kept in the library.
- 02Where a Tap GoesThe page a tap opens, with an optional headline and description.
- 03Your Creative RulesAllowed formats, picture and video shapes, the largest file and a required disclaimer, shown before upload.
- 04Restricted CategoriesAlcohol, gambling, political or financial services, declared so a seller who blocks it never shows it.
New creatives
Each file becomes a creative. Calisto reviews it before it can run.
New creatives
Each file becomes a creative. Calisto reviews it before it can run.
New creatives
Each file becomes a creative. Calisto reviews it before it can run.
New creatives
Each file becomes a creative. Calisto reviews it before it can run.
Each file dropped in becomes its own creative, for a campaign or kept in the library.
New creatives
Each file becomes a creative. Calisto reviews it before it can run.
The page a tap opens, with an optional headline and description.
New creatives
Each file becomes a creative. Calisto reviews it before it can run.
Allowed formats, picture and video shapes, the largest file and a required disclaimer, shown before upload.
New creatives
Each file becomes a creative. Calisto reviews it before it can run.
Alcohol, gambling, political or financial services, declared so a seller who blocks it never shows it.
New creatives
Each file becomes a creative. Calisto reviews it before it can run.
Bid, and pay only for what you bid on
Every bid is ranked by what it is expected to pay per thousand views, in one currency. The winner pays at the next bid’s level, never more than its own, and only for the view, click or conversion it bid on.
Bidding
How your bids performed in the auction, by day.
| Currency | Won Impressions | Spend | Avg CPM |
|---|---|---|---|
| USD | 126,480 | $992.88 | $7.85 |
| Day | Won Impressions | Avg Cleared Cost |
|---|---|---|
| 11/09/2026 | 4,210 | $7.92 |
| 11/08/2026 | 3,980 | $7.81 |
| 11/07/2026 | 4,515 | $8.04 |
| 11/06/2026 | 3,870 | $7.66 |
| 11/05/2026 | 4,120 | $7.73 |
| 11/04/2026 | 3,655 | $7.58 |
| 11/03/2026 | 3,990 | $7.88 |
Flat Fee
Create Campaign
Set up a new advertising campaign.
Outside the auction: its placements are taken first for its dates, and a second flat fee on the same days is refused.
Bids and Auction Insights
Bidding
What each campaign bids, and what it is charged per.
| Campaign | Status | Bid Type | Max Bid | Target Cost per Conversion |
|---|---|---|---|---|
| Invisalign Consults | Active | CPA (Cost Per Action) | US$22.00 | US$35.00 |
| New Patient Exam | Active | CPA (Cost Per Action) | US$18.00 | US$28.00 |
| Teeth Whitening | Active | CPC (Cost Per Click) | US$1.40 | US$24.00 |
| Emergency Same Day | Paused | CPC (Cost Per Click) | US$2.10 | US$30.00 |
| Kids’ Checkups | Active | CPM (Cost Per Mille) | US$6.50 | US$20.00 |
| Riverside Open House | Pending Review | CPM (Cost Per Mille) | US$5.75 | US$18.00 |
What each campaign bids and how, and what the auction cleared at, per currency.
Target Cost per Conversion
Bidding
What each campaign bids, and what it is charged per.
| Campaign | Status | Bid Type | Max Bid | Target Cost per Conversion |
|---|---|---|---|---|
| Pasafspraak Zaterdag | Active | CPA (Cost Per Action) | € 12,00 | € 18,00 |
| Lente Bruidsdagen | Active | CPC (Cost Per Click) | € 0,90 | € 22,00 |
| Maatwerk Jurken | Active | CPM (Cost Per Mille) | € 5,50 | € 26,00 |
| Sample Sale Juni | Paused | CPC (Cost Per Click) | € 0,70 | € 15,00 |
| Bruidsmeisjes Collectie | Active | CPA (Cost Per Action) | € 9,00 | € 14,00 |
What this campaign is charged per, and the most it pays.
The threshold for the cost notice; it never changes the bid.
Set what each campaign may spend, and pay monthly
Money is kept per currency and never added across. Ad spend is EUR or USD, in the business’s Calisto billing currency, invoiced monthly through Calisto Pro and taken from its wallet. Payment methods and invoices open in place, without leaving Ads.
Budget
Spend tracking, pacing, and spending controls across your campaigns.
| Campaign | Daily Budget | Total Budget | Spent | Remaining | Used |
|---|---|---|---|---|---|
| Summer Lessons | 25,00 € | 500,00 € | 309,51 € | 190,49 € | 62% |
| Kids’ Surf Week | 20,00 € | 600,00 € | 512,40 € | 87,60 € | 85% |
| Board Rental | 10,00 € | 300,00 € | 188,20 € | 111,80 € | 63% |
| Autumn Swell | 30,00 € | 900,00 € | 604,75 € | 295,25 € | 67% |
| Surf and Yoga Retreat | 40,00 € | 1200,00 € | 803,50 € | 396,50 € | 67% |
Spend Limits
A daily limit, a monthly limit and a largest campaign budget, set per currency.
A Spent Budget Stops
A campaign whose total budget is spent is not shown again; auto-pause also moves it to Paused.
Paid Before Shown
An advertiser who owes ad spend is not shown until it is paid, and is back on the next decision.
Budget
Spend tracking, pacing, and spending controls across your campaigns.
| Invoice Name & ID | Total | Status | Actions |
|---|---|---|---|
| INV-110410-2026 | € 1.284,60 | Overdue | Pay Now |
| INV-100309-2026 | € 1.102,35 | Paid | |
| INV-090208-2026 | € 968,10 | Paid | |
| INV-080107-2026 | € 1.210,80 | Paid | |
| INV-070406-2026 | € 845,25 | Paid |
Budget Alerts
Each campaign close to its budget, or spent and no longer showing, with what it has used.
| Campaign | Alert | Spent | Used |
|---|---|---|---|
| Emergency Same Day | Budget spent: not delivering | US$900.00 | 100% |
| Invisalign Consults | Close to its budget | US$1,872.00 | 94% |
| Teeth Whitening | Close to its budget | US$702.50 | 90% |
| Kids’ Checkups | Close to its budget | US$416.00 | 83% |
| New Patient Exam | Close to its budget | US$1,296.00 | 81% |
See what each campaign reached, and hear when it changes
Read results by channel, campaign and ad, and in Performance by period and attribution. Conversions come from the advertiser’s pixel or a server postback within seven days of a click. Revenue and return on spend show only to people the business’s money settings share them with.
Performance
Real-time performance metrics across all campaigns.
| Segment | Impressions | Clicks | CTR | Conversions | Spend | Revenue | ROAS |
|---|---|---|---|---|---|---|---|
| Barton Springs Outfitters · Ad Slot | 28,410 | 912 | 3.2% | 64 | $214.60 | $1,012.40 | 4.7× |
| Eastside Taquería · Screen band | 31,220 | 744 | 2.4% | 41 | $238.10 | $690.20 | 2.9× |
| UT Rec Center · Members | 22,180 | 702 | 3.2% | 52 | $171.30 | $845.00 | 4.9× |
| Domain Climbing Shop · Kiosk | 19,870 | 548 | 2.8% | 33 | $158.75 | $512.30 | 3.2× |
| Zilker Coffee · Screen band | 24,800 | 509 | 2.1% | 31 | $210.13 | $318.90 | 1.5× |
Scheduled Reports
Emailed from the business’s own mailbox on a schedule, each an Automations rule, or sent now.
Analytics
| Report | How often | Send to | Next | |
|---|---|---|---|---|
| Campaign Performance Report | Every week | dr.okafor@riversidedental.ca | 2026-11-12 | Send Now |
| Ad Performance Report | Every week | marketing@riversidedental.ca | 2026-11-12 | Send Now |
| Cross-Channel Performance Report | Every month | dr.okafor@riversidedental.ca | 2026-11-28 | Send Now |
| Campaign Performance Report | Every day | frontdesk@riversidedental.ca | 2026-11-11 | Send Now |
| Ad Performance Report | Every month | accounts@riversidedental.ca | 2026-11-28 | Send Now |
Export
Any report as CSV or PDF.
Analytics
| Campaign | Impressions | Clicks | CTR | Spend |
|---|---|---|---|---|
| Frühstück am Wochenende | 42 310 | 1 184 | 2,8 % | € 338,20 |
| Kaffeehaus-Konzerte | 28 740 | 702 | 2,4 % | € 241,90 |
| Torte des Monats | 18 420 | 455 | 2,5 % | € 151,35 |
| Neue Mittagskarte | 15 980 | 391 | 2,4 % | € 132,60 |
| Sommer im Gastgarten | 36 150 | 1 022 | 2,8 % | € 298,40 |
Sell the space on your own pages and screens
An ad slot section on a website, app or member portal page becomes a placement when the page is published. A kiosk’s screen band sells once ad space is turned on, and a TV’s once it is paid ad-free and opted back in. Calisto approves each placement.
Surfaces
A surface is a placement you own: a website, app, kiosk, screen or member portal where ads can run. Add an Ad Slot to one and publish it, and it is listed here for buyers to bid on.
Calisto’s Review
Each placement reads Selling, In review or Not approved, with the reviewer’s note.
shimokitarecords.jp · Checkout
Not approved · Calisto did not approve this surface as ad inventory.
Pause from a notice, and read with no signal
Home shows what you spent and what you earned on one screen, and a budget warning or a falling result carries Pause. Keep Ads on the phone and your campaigns, what waits on review, your placements and New Creative open with no signal; earnings and payouts never stay on it.
Where Ads touches everything else.
None of these 6 connections are in your plan today; each is its own app.
Sites
An ad slot section on a published website page becomes a placement for sale in Ads.
Apps
An ad slot section on a published app screen becomes a placement for sale in Ads.
Navigator
An ad slot section on a member portal page becomes a placement for sale in Ads.
Kiosks
With ad space turned on, every kiosk screen gives a band to ads the business sells.
Display
A free TV’s screen band is Calisto’s; a TV paid ad-free that opts back in sells its band in Ads.
Automations
Every Ads notice and every scheduled report is an Automations rule the business sees and switches.
No setup cost. Pay when you start using.
Advertise on other Calisto businesses’ pages and screens, and sell your own.
Calisto Engage
Run campaigns on the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and sell the ad space on your own.
You pay for the ad spend you buy. Calisto’s share is taken from what a seller earns, and a promoted listing’s referral carries a commission.
Recommended for you
Works well together.
Calisto Sites
Calisto Sites
A website and its phone app, built from a template on the page itself, showing what you sell from your own records and published on your own domain.
Learn more →Calisto Apps
Calisto Apps
Your business’s mobile app, built from your industry’s design over your own records.
Learn more →Calisto Navigator
Calisto Navigator
A portal with its own journey and messages, each client’s own records, unlimited clients signing in without passwords, and its own domain.
Learn more →Calisto Kiosks
Calisto Kiosks
One job per kiosk, from check-in and ordering to wayfinding, set up on any tablet at your own kiosk address, with each screen’s own card terminal and printer.
Learn more →Calisto Display
Calisto Display
Runs the TVs in a business: kitchen displays, pickup and now-serving boards, guest TVs, menu boards, signage and designed screens, with schedules, alerts and performance.
Learn more →Calisto Automations
Calisto Ops
Rules that start from your Calisto apps, a schedule or a date and act across them all, every app’s automatic messages as rules, sequences that follow up until a person acts, and every run on record.
Learn more →Recommended for
The industries that run Ads, and what each of them runs it for.
Real Estate AgentsListing promotion
Paid promotion of listings across surfaces.
Real Estate Agents on Calisto →Real Estate BrokersListing promotion
Listing promotion budget across surfaces.
Real Estate Brokers on Calisto →Live Music & FestivalsPaid promotion
Paid promotion of the on-sale.
Live Music & Festivals on Calisto →Sports Agents & AthletesPaid promotion
Paid promotion of your athletes.
Sports Agents & Athletes on Calisto →Tours & ExperiencesPaid promotion
Paid promotion in destination markets.
Tours & Experiences on Calisto →Property & Home InspectionPaid acquisition
Paid local acquisition.
Property & Home Inspection on Calisto →Videography & PhotographersPaid promotion
Paid promotion in your local market.
Videography & Photographers on Calisto →Graphic Designers & ArtistsPaid promotion
Paid promotion of drops and courses.
Graphic Designers & Artists on Calisto →In-Person RetailersPaid promotion
Paid local and catalogue promotion.
In-Person Retailers on Calisto →Everything included in Calisto Ads.
- New Campaign, step by step: name and objective (Awareness, Traffic, Engagement or Conversions), budget and bid, creatives, review
- Bid type: per thousand views, per click, per conversion, or a flat fee for named placements over the campaign’s dates
- A maximum bid, a daily budget and a total budget, each optional, with a start and an end date
- A campaign’s currency is the business’s Calisto billing currency, and only that one is offered
- Every campaign starts as a draft, whatever was filled in
- Submit for Review from a draft or from a campaign Calisto did not approve
- Calisto decides every campaign, creative and placement sent for review; the business withdraws what it sent
- In Review: what of the business’s is waiting on Calisto, and since when, with Withdraw
- Pause and Resume, each only from a state the campaign may leave, so two people never undo each other
- Duplicate, made once however often it is pressed; the copy starts as a draft
- The list: search by name, filter by state, rename in place, sort by name or state
- Several at once: Pause, Resume, Duplicate, Delete (asked first) and Export CSV, saying how many could not be paused or resumed
- A campaign’s page in five views: Overview, Creatives, Budget, Targeting and Analytics
- Overview: impressions, clicks, click rate, cost per thousand, spend and budget used; Calisto’s review and why it was not approved; budget pacing and days left
- Ad groups: new and deleted in place, each with its own targeting and a bid adjustment
- Target cost per conversion, read by the cost notice and never by the bid
- Websites, apps, kiosks, TV screens and member portals, any or all of them
- The screen band: a named placement on every TV and kiosk that shows ads, at one exact size per screen shape
- The country a place is in, or a radius around an address
- Days of the week and hours of the day
- Devices; a request that cannot say its device does not match a narrowed ad group
- Specific placements bought from the Marketplace
- Targeting defaults for each new ad group: countries, places and devices
- Every placement for sale across Calisto in one browse, narrowed by place
- Buy a specific placement for a campaign’s ad group
- Promote one of the business’s own published marketplace listings with a featured place on World and Local
- Promote an Event: pick one of the business’s published events, and its public page becomes the ad’s link
- A promoted listing’s commission is set on the referral at the click, and an event’s is settled on the ticket it became
- Only the business’s own listings and events can be promoted
- Upload pictures (JPEG, PNG, WebP, GIF, AVIF), videos (MP4, WebM) or audio spots (MP3, M4A, AAC, Ogg, WAV), several at once
- Each file its own creative, for a campaign or kept in the library
- Where a tap goes, an optional headline and description, and its width and height
- The screen band’s sizes named on the upload for TV and kiosk screens
- A restricted category declared (alcohol, gambling, political or financial services), so a seller who blocks it never shows it
- The business’s own creative rules shown first: allowed formats, picture and video shapes, the largest file and a required disclaimer
- Nothing is edited in Ads; creatives are made in Studio or anywhere else
- Calisto reviews every creative before it runs
- One delivery address per creative, open to anyone only while it is approved and live
- Second price, ranked by what each bid is expected to pay per thousand views
- A click or conversion bid ranked by the campaign’s own click or conversion rate, starting cautious for a new campaign
- The winner pays at the next bid’s level, never above its own bid
- Charged only for the event bid on: the view, the click or the conversion
- A conversion bid charged at most once per click
- One currency per auction; nothing is converted at auction time
- A flat fee outside the auction takes its placements first for its dates; a second flat fee on the same placement and days is refused
- Bidding: each campaign’s bid and how it is charged, edited on the campaign itself
- Auction Insights: what was won, spent and clicked, and what the auction cleared at, per currency
- One record per charged event, so every spend, earning and report reads the same figure
- Budget: spend, what is left and the month’s projection per currency, daily spend, alerts and each campaign’s share
- Money kept per currency, never added across, sorted and totalled within its own currency
- Ad spend in EUR or USD only, in the business’s Calisto billing currency
- Invoiced monthly through Calisto Pro, one line per currency, and taken from the wallet
- Payment Methods and Invoices open in place, without leaving Ads
- Spend limits per currency: a daily limit, a monthly limit and a largest campaign budget
- The daily and monthly limits stop a currency’s campaigns being shown, never pause them; the largest campaign budget is checked on every campaign change
- A spent total budget is never shown again; auto-pause also moves the campaign to Paused
- An advertiser who owes ad spend is not shown until it is paid; paying puts it back on the next decision
- Analytics in four views: Channels, Campaigns, Ads and Scheduled
- Performance over a period, with the attribution chosen
- Only measured figures: nothing estimated is shown as data
- Conversions reported by the advertiser’s pixel or a server postback, within seven days of a click, each counted once
- Report Conversions: the address, the landing-page parameter and what to send, with a value and its currency
- Conversion revenue and return on spend, and every scheduled report that carries them, shown only to people the business’s money settings share them with
- Reports exported as CSV or PDF
- Scheduled reports emailed from the business’s own mailbox, each an Automations rule, with Send Now
- Every notice an Automations rule, listed in Ads ▸ Automations and switched on or off there or in Settings
- Campaign approved or not approved, and a creative waiting
- Budget warning at the share chosen, budget depleted and budget spent
- A falling click rate, conversions stopping while spending, a budget running out before the end date, cost per conversion over target and a live campaign not shown
- Each with its own threshold and comparison period, sent once when it starts and again only after it recovers
- Placement approved or not approved, a day’s earnings, a payout requested and a payout paid
- Who hears each: every admin, only the owner or the whole team, and an extra address
- An ad slot section on a published website, app or member portal page becomes a placement
- A kiosk’s screen band, once ad space is turned on for every kiosk or for one, on the edge chosen
- A TV’s screen band: Calisto’s on a free TV; the business’s on a TV paid ad-free that opts back in
- Calisto approves each placement, and the reviewer’s note shows on it
- Each placement’s minimum price per thousand views, blocked categories and currency
- Pause Selling and Resume Selling on one placement, or every one from Seller Settings
- On a kiosk or a TV the business sells, its own promotions fill what does not sell
- Station screens never carry ads
- Seller Settings: the name buyers see and the one Selling switch
- What each placement earned, day by day, over 7, 30 or 90 days
- Each placement’s earnings and views over 30 days on its own page
- Earnings closed nightly, the morning after an ad runs
- What is available per currency and what was earned in all
- Request Payout, once per request, then sent once approved
- The payout destination and schedule open in place from Calisto Pro
- Earnings shown only to people allowed to see sales reports; payouts only to people allowed to see payouts
- Tabs: Home, Campaigns, the business’s placements and Earnings
- Shortcuts: Campaigns, New Campaign, In Review, Earnings, Marketplace and New Creative
- Share or Open With a picture, clip or audio spot to New Creative
- Pause on a budget warning or a falling result
- Ads at a Glance, a Windows widget: spend per currency, what runs, is paused or waits on review, and what placements earned
- Home, the campaigns, In Review, the placements and New Creative open with no signal once Keep Ads on this device is on
- Earnings and payouts are never kept on a device
- A creative sent with no signal reads Waiting for Signal, with Discard, and is sent once
- Calisto’s search finds campaigns, creatives and placements
- Business, Design, Sign-In, Your Notifications and This Device
- Locations, Currencies and Taxes
- Ad Account: its name, spend limits, targeting defaults, creative rules, compliance, notices and performance notices
- Compliance: the ad content policy, restricted alcohol, gambling, political and financial services ads, and a required disclaimer with its text
- Report Conversions
- Sites, Apps and Navigator for ad slot sections; Kiosks and Display for the screen band
- Automations for every notice and scheduled report
- World and Local for promoted listings and events
- Calisto Pro billing for payment methods, invoices and the payout destination
- Studio, or any other tool, for making creatives
Questions about Calisto Ads
On the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and on World and Local for a promoted listing or event. Nothing runs on outside ad networks, social networks or search engines.
A second-price auction, ranked by what each bid is expected to pay per thousand views. The winner pays at the next bid’s level, never above its own bid, and only for the view, click or conversion it bid on. A flat fee buys named placements over set dates outside the auction.
EUR or USD: the currency Calisto bills the business in. A campaign is set in that currency, money is never added across currencies, and nothing is converted at auction time.
It is invoiced monthly through Calisto Pro and taken from the business’s wallet. An advertiser who owes ad spend is not shown until it is paid, and is back as soon as it is.
Calisto reviews every campaign, creative and placement before it runs or sells. In Review shows what is waiting and since when, and a campaign or creative can be withdrawn while it waits. A campaign that is not approved carries Calisto’s note and can be sent again.
Yes. Each placement carries its minimum price per thousand views and the categories you block, and selling pauses on one placement or on all of them. Station screens never carry ads.
No. Buying and selling are separate. A business with no ad space can run campaigns, and one that only sells never has to run a campaign.
No. Upload a picture, a video or an audio spot. Creatives are made in Studio or anywhere else, and Calisto reviews each one.
Nothing to use, and no subscription. You pay for the ad spend you buy. Calisto’s share is taken from what a seller earns, and a promoted listing’s referral carries a commission. The price box on this page reads the live catalog.
