Calisto Ethos

SWITCH FROM PAPIRFLY

Papirfly to Calisto Ethos

One brand kit every Calisto app reads, one check where each app sends or publishes, a choice made once between flagging off-brand work and stopping it, and every finding kept with its author and the record it came from.

Funktion for funktion

Calisto Ethos ved siden af Papirfly

  • 19 I begge
Calisto Ethos ved siden af Papirfly, funktion for funktion
19 funktionerCalisto EthosPapirfly
Guidelines
Online Brand GuidelinesCalisto: Brand Guidelines in Ethos shows the voice, colors, typefaces, logos and the enforcement setting on one page, each edited in place.Kontrolleret 2. nov. 2026KildeJaJa
Brand Portal for Each MarketCalisto: each market gets its own page of the guidelines site, drafted in its own language and edited like any page, with the sections and downloads chosen for it.Kontrolleret 2. nov. 2026KildeJaJa
Brand Kit
Brand Guidelines Kept CurrentCalisto: the kit is one record for the whole business. Ethos edits it in place, every app reads the same kit, and nothing is copied into each app, so a change shows everywhere at once.Kontrolleret 2. nov. 2026KildeJaJa
Several Brands and Sub-BrandsCalisto: each business in Calisto carries its own brand kit, and one person can work in every business they belong to, each with its own kit.Kontrolleret 2. nov. 2026KildeJaJa
Templates
Templates With Locked Brand ElementsCalisto: with Studio, a design copied for each location follows its original: the parts the original locks stay exactly as it has them, cannot be moved or changed in the copy, and take each change the original makes.Kontrolleret 2. nov. 2026KildeJaJa
Resizing for Each FormatCalisto: with Studio, Copy & Resize makes a new design in another size and leaves the original as it is.Kontrolleret 2. nov. 2026KildeJaJa
Approvals
Approval WorkflowsCalisto: with Studio, a design goes to a teammate for approval on the one approval engine, or to a client on a link where they approve or ask for changes; in Ethos, a person's public page can wait for sign-off before it goes live.Kontrolleret 2. nov. 2026KildeJaJa
Checks
Automated Brand ChecksCalisto: one brand check runs inside each Calisto app that sends or publishes, among them Mail, Inbox, Campaigns, Sign, Impreta, Sites, Forms, Slides and Studio, when the work goes out or as a button in the editor.Kontrolleret 2. nov. 2026KildeJaJa
Image Quality Checks at UploadCalisto, with Depot: a photo smaller than the business's smallest size, blurry, out of focus or black is marked as it is added; with Hold for Review it is not shared or published until someone approves it.Kontrolleret 2. nov. 2026KildeJaJa
Assets
Tags, Captions and Alt Text Suggested for Each PhotoCalisto, with Depot: a new photo is matched to the business's own tags, with new ones, a caption and alt text suggested, each confirmed or dismissed by a person or confirmed automatically.Kontrolleret 2. nov. 2026KildeJaJa
Duplicate Detection at UploadCalisto, with Depot: a file the library already holds is caught at upload, before it is stored, with Open It and Keep Both.Kontrolleret 2. nov. 2026KildeJaJa
Usage Rights and ExpiryCalisto: with Depot, a file's usage rights are licensing contracts naming it, with media, territory, exclusivity and term, added in place on the file. When every licence has ended the business chooses: stop sharing it (its public copies come down and its share links pause until rights are added or extended) or only be warned.Kontrolleret 2. nov. 2026KildeJaJa
Consent From People in ImagesCalisto: with Depot and Sign, the people shown in a picture are named on it (faces are found on the device, never matched), each with their signed model release, asked for by email or a QR code of the release's signing link. By default a picture of someone without consent is not shared publicly, and when a release runs out the picture stops being shared the same way.Kontrolleret 2. nov. 2026KildeJaJa
Facial RecognitionCalisto: with Depot and Sign, the people in a picture are named with their signed release, and a person who agreed to be found by their face, in a consent separate from the release, has their pictures found across the library on the business's own device, each one confirmed by a person before it is named, so their consent covers every picture they are in.Kontrolleret 2. nov. 2026KildeJaJa
Image Variants in Set Sizes and FormatsCalisto, with Depot: the business keeps named outputs (name, width, height, JPG, PNG or WebP, filled or whole), and every photo downloads at each of them, cropped around its focal point.Kontrolleret 2. nov. 2026KildeJaJa
Version ControlCalisto: with Depot, each file keeps its versions, which can be downloaded and restored.Kontrolleret 2. nov. 2026KildeJaJa
Analytics
Asset Usage and DownloadsCalisto: each person's press assets count their downloads and each person's public page counts its views.Kontrolleret 2. nov. 2026KildeJaJa
Brand Alignment Compared by Team and RegionCalisto: Reports compares the brand score by team and by Location (each of the business's places), with the checks, the rules broken most and whether each is improving, over the last 90 days.Kontrolleret 2. nov. 2026KildeJaJa
Review
Audit TrailCalisto: every check is logged, and each violation keeps its history: who resolved or waived it, who asked for a waiver and the reason each decision gave.Kontrolleret 2. nov. 2026KildeJaJa

Hvad der bevæger sig

Flyt dine data fra Papirfly

Dine data læses i din egen browser og sendes til din Calisto-konto. Calisto ser aldrig dit login for det gamle system.

Fra en eksportfil

Eksporter dine data fra Papirfly og drop filen ind. Den læses i din browser og kortlægges på Calisto.

Enhver regneark, du eksporterer fra Papirfly, kan kortlægges på Calisto, kolonne for kolonne.

Moving from Papirfly

Questions About Switching

Where is the brand set?

Once, in Ethos: colors, typefaces, logos and the brand voice. The kit belongs to the business, every Calisto app reads it, and nothing is copied into each app.

What happens when work is off brand?

The check names each rule the work broke and gives it a score. The business decides once whether that only flags the work or stops the send, and each finding becomes a violation its author can fix or ask to waive, with a reason.

Can each location adapt a design without changing the brand?

Yes, in Studio. A design copied for each location follows its original: the parts the original locks stay as it has them and take each change it makes, and the rest is the location's to change.

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