SWITCH FROM GOOGLE ADS
Google Ads to Calisto Ads
Calisto Ads runs your campaigns on the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and sells the ad space on your own pages and screens, in one app.
기능별 기능
Calisto Ads 옆에 Google Ads
- 17 양쪽 모두에서
- 4 오직 Google Ads 에서만
| 21 기능 | Calisto Ads | Google Ads |
|---|---|---|
| Campaigns | ||
| Campaign ObjectivesCalisto: Awareness, Traffic, Engagement or Conversions, chosen as the campaign is named.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Pay per View, Click or ConversionCalisto: per thousand views, per click, per conversion, or a flat fee for named placements over set dates.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Pay Less Than Your BidCalisto: every bid is ranked by what it is expected to pay per thousand views, in one currency; the winner pays at the next bid’s level, never more than its own, and only for the view, click or conversion it bid on.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Daily BudgetCalisto: a daily and a total budget on each campaign, each optional; a campaign whose total is spent is not shown again.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Total Budget With Start and End DatesCalisto: a total budget with a start and an end date; the campaign’s page shows budget pacing and the days left.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Ad GroupsCalisto: ad groups of creatives that share targeting and a bid adjustment, made and deleted on the campaign’s page.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Ad Review Before Ads RunCalisto: Calisto reviews every campaign and creative before it runs; In Review shows what waits and since when, with Withdraw, and a campaign that is not approved carries the reviewer’s note.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Pause and Resume CampaignsCalisto: Pause and Resume on one campaign or several at once, each only from a state the campaign may leave.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Copy a CampaignCalisto: Duplicate makes a copy as a draft, once however often it is pressed.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Where Ads Show | ||
| Target by Country or RadiusCalisto: the countries a place is in, or a radius of 5 to 50 miles around an address, matched against where each page, kiosk or TV is.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Ad Schedule by Day and HourCalisto: the days of the week and the hours of the day an ad group runs, in the time zone chosen.2026년 11월 8일 확인됨출처 | 예 | 예 |
| DevicesCalisto: desktops, phones, tablets, smart TVs, digital signage and kiosks.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Choose Specific PlacementsCalisto: named placements bought from the Marketplace, which lists every placement for sale across Calisto by place, and the screen band on TVs and kiosks at one exact size per screen shape.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Measurement | ||
| Conversion MeasurementCalisto: conversions reported by the advertiser’s pixel or a server postback within seven days of a click, each counted once.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Scheduled Reports by EmailCalisto: scheduled reports emailed from the business’s own mailbox, as CSV or PDF, each a rule in Automations, with Send Now.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Budgets | ||
| Account Spending LimitCalisto: spend limits per currency: a daily limit, a monthly limit and a largest campaign budget.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Phone | ||
| Manage Campaigns From a PhoneCalisto: Ads on a phone opens on what you spent and earned; a budget warning or a falling result carries Pause, and a campaign is paused, resumed or given a new budget with a swipe.2026년 11월 8일 확인됨출처 | 예 | 예 |
| Gaps | ||
| Customer List TargetingAds chooses places, never people: an advertiser’s own contact lists are never matched against the people viewing another business’s page or screen.2026년 11월 8일 확인됨출처 | 아니요 | 예 |
| Frequency CappingNo limit on how often one viewer sees an ad, because Ads never identifies who is viewing.2026년 11월 8일 확인됨출처 | 아니요 | 예 |
| Demographic TargetingNo targeting by age or gender: Ads targets the place, the time and the device.2026년 11월 8일 확인됨출처 | 아니요 | 예 |
| Automated Bidding Toward a Target Cost per ConversionCalisto’s target cost per conversion tells you when a conversion costs more than it; it never changes what you bid.2026년 11월 8일 확인됨출처 | 아니요 | 예 |
무엇이 움직이는가
Google Ads 의 데이터를 가져옵니다
귀하의 데이터는 귀하의 브라우저에서 읽혀 Calisto 계정으로 전송됩니다. Calisto 는 이전 시스템의 로그인 정보를 절대 확인하지 않습니다.
내보내기 파일에서
Google Ads 에서 데이터를 내보내고 파일을 여기에 드롭하세요. 브라우저에서 읽혀 Calisto 에 매핑됩니다.
Google Ads 에서 내보낸 모든 스프레드시트는 열별로 Calisto 에 매핑할 수 있습니다.
Moving from Google Ads
Questions about switching
Where do Calisto Ads campaigns show?
On the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and on World and Local for a promoted listing or event. Ads does not place ads on search engines, social networks or outside ad networks.
How do I choose who sees an ad?
By place, never by person: the kinds of places and the named placements an ad group runs on, the countries those places are in or a radius around an address, the days and hours, and the devices. Ads never needs to know who is looking.
Can I sell ad space too?
Yes, in the same app. An Ad Slot section on your published pages, or ad space turned on for your kiosks or TVs, becomes a placement other businesses bid on, at the minimum price and with the categories you set.
자세히 알아보기
Calisto 가 여기에서 수행하는 모든 작업
이 비교 뒤에 있는 페이지: 섹터, 앱 및 가이드.