SWITCH FROM GOOGLE ADS
Google Ads to Calisto Ads
Calisto Ads runs your campaigns on the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and sells the ad space on your own pages and screens, in one app.
Bawat feature ay feature
Calisto Ads sa tabi ng Google Ads
- 17 Sa parehong
- 4 Langit lamang sa Google Ads
| 21 feature | Calisto Ads | Google Ads |
|---|---|---|
| Campaigns | ||
| Campaign ObjectivesCalisto: Awareness, Traffic, Engagement or Conversions, chosen as the campaign is named.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Pay per View, Click or ConversionCalisto: per thousand views, per click, per conversion, or a flat fee for named placements over set dates.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Pay Less Than Your BidCalisto: every bid is ranked by what it is expected to pay per thousand views, in one currency; the winner pays at the next bid’s level, never more than its own, and only for the view, click or conversion it bid on.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Daily BudgetCalisto: a daily and a total budget on each campaign, each optional; a campaign whose total is spent is not shown again.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Total Budget With Start and End DatesCalisto: a total budget with a start and an end date; the campaign’s page shows budget pacing and the days left.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Ad GroupsCalisto: ad groups of creatives that share targeting and a bid adjustment, made and deleted on the campaign’s page.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Ad Review Before Ads RunCalisto: Calisto reviews every campaign and creative before it runs; In Review shows what waits and since when, with Withdraw, and a campaign that is not approved carries the reviewer’s note.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Pause and Resume CampaignsCalisto: Pause and Resume on one campaign or several at once, each only from a state the campaign may leave.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Copy a CampaignCalisto: Duplicate makes a copy as a draft, once however often it is pressed.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Where Ads Show | ||
| Target by Country or RadiusCalisto: the countries a place is in, or a radius of 5 to 50 miles around an address, matched against where each page, kiosk or TV is.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Ad Schedule by Day and HourCalisto: the days of the week and the hours of the day an ad group runs, in the time zone chosen.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| DevicesCalisto: desktops, phones, tablets, smart TVs, digital signage and kiosks.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Choose Specific PlacementsCalisto: named placements bought from the Marketplace, which lists every placement for sale across Calisto by place, and the screen band on TVs and kiosks at one exact size per screen shape.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Measurement | ||
| Conversion MeasurementCalisto: conversions reported by the advertiser’s pixel or a server postback within seven days of a click, each counted once.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Scheduled Reports by EmailCalisto: scheduled reports emailed from the business’s own mailbox, as CSV or PDF, each a rule in Automations, with Send Now.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Budgets | ||
| Account Spending LimitCalisto: spend limits per currency: a daily limit, a monthly limit and a largest campaign budget.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Phone | ||
| Manage Campaigns From a PhoneCalisto: Ads on a phone opens on what you spent and earned; a budget warning or a falling result carries Pause, and a campaign is paused, resumed or given a new budget with a swipe.Naintalanan noong Nob 8, 2026Pinagmulan | Oo | Oo |
| Gaps | ||
| Customer List TargetingAds chooses places, never people: an advertiser’s own contact lists are never matched against the people viewing another business’s page or screen.Naintalanan noong Nob 8, 2026Pinagmulan | Hindi | Oo |
| Frequency CappingNo limit on how often one viewer sees an ad, because Ads never identifies who is viewing.Naintalanan noong Nob 8, 2026Pinagmulan | Hindi | Oo |
| Demographic TargetingNo targeting by age or gender: Ads targets the place, the time and the device.Naintalanan noong Nob 8, 2026Pinagmulan | Hindi | Oo |
| Automated Bidding Toward a Target Cost per ConversionCalisto’s target cost per conversion tells you when a conversion costs more than it; it never changes what you bid.Naintalanan noong Nob 8, 2026Pinagmulan | Hindi | Oo |
Ano ang gumagalaw
Pagdadala ng iyong data mula sa Google Ads
Ang iyong data ay binabasa sa iyong sariling browser at ipinapadala sa iyong Calisto account. Hindi nakikita ng Calisto ang iyong login para sa lumang sistema.
Mula sa isang export file
I-export ang iyong data mula sa Google Ads at ilagay ang file doon. Binabasa ito sa iyong browser at inihahambing sa Calisto.
Anuman ang spreadsheet na in-export mo mula sa Google Ads ay maaaring i-map sa Calisto, column by column.
Moving from Google Ads
Questions about switching
Where do Calisto Ads campaigns show?
On the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and on World and Local for a promoted listing or event. Ads does not place ads on search engines, social networks or outside ad networks.
How do I choose who sees an ad?
By place, never by person: the kinds of places and the named placements an ad group runs on, the countries those places are in or a radius around an address, the days and hours, and the devices. Ads never needs to know who is looking.
Can I sell ad space too?
Yes, in the same app. An Ad Slot section on your published pages, or ad space turned on for your kiosks or TVs, becomes a placement other businesses bid on, at the minimum price and with the categories you set.
Malaman pa
Lahat ng ginagawa ng Calisto dito
Ang mga pahina sa likod ng paghahambing: ang sektor, ang mga app, at ang mga gabay.