SWITCH FROM GOOGLE ADS
Google Ads to Calisto Ads
Calisto Ads runs your campaigns on the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and sells the ad space on your own pages and screens, in one app.
Χαρακτηριστικό προς χαρακτηριστικό
Calisto Ads δίπλα στο Google Ads
- 17 Και στα δύο
- 4 Μόνο στο Google Ads
| 21 λειτουργικότητες | Calisto Ads | Google Ads |
|---|---|---|
| Campaigns | ||
| Campaign ObjectivesCalisto: Awareness, Traffic, Engagement or Conversions, chosen as the campaign is named.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Pay per View, Click or ConversionCalisto: per thousand views, per click, per conversion, or a flat fee for named placements over set dates.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Pay Less Than Your BidCalisto: every bid is ranked by what it is expected to pay per thousand views, in one currency; the winner pays at the next bid’s level, never more than its own, and only for the view, click or conversion it bid on.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Daily BudgetCalisto: a daily and a total budget on each campaign, each optional; a campaign whose total is spent is not shown again.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Total Budget With Start and End DatesCalisto: a total budget with a start and an end date; the campaign’s page shows budget pacing and the days left.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Ad GroupsCalisto: ad groups of creatives that share targeting and a bid adjustment, made and deleted on the campaign’s page.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Ad Review Before Ads RunCalisto: Calisto reviews every campaign and creative before it runs; In Review shows what waits and since when, with Withdraw, and a campaign that is not approved carries the reviewer’s note.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Pause and Resume CampaignsCalisto: Pause and Resume on one campaign or several at once, each only from a state the campaign may leave.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Copy a CampaignCalisto: Duplicate makes a copy as a draft, once however often it is pressed.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Where Ads Show | ||
| Target by Country or RadiusCalisto: the countries a place is in, or a radius of 5 to 50 miles around an address, matched against where each page, kiosk or TV is.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Ad Schedule by Day and HourCalisto: the days of the week and the hours of the day an ad group runs, in the time zone chosen.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| DevicesCalisto: desktops, phones, tablets, smart TVs, digital signage and kiosks.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Choose Specific PlacementsCalisto: named placements bought from the Marketplace, which lists every placement for sale across Calisto by place, and the screen band on TVs and kiosks at one exact size per screen shape.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Measurement | ||
| Conversion MeasurementCalisto: conversions reported by the advertiser’s pixel or a server postback within seven days of a click, each counted once.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Scheduled Reports by EmailCalisto: scheduled reports emailed from the business’s own mailbox, as CSV or PDF, each a rule in Automations, with Send Now.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Budgets | ||
| Account Spending LimitCalisto: spend limits per currency: a daily limit, a monthly limit and a largest campaign budget.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Phone | ||
| Manage Campaigns From a PhoneCalisto: Ads on a phone opens on what you spent and earned; a budget warning or a falling result carries Pause, and a campaign is paused, resumed or given a new budget with a swipe.Ελέγχθηκε 8 Νοε 2026Πηγή | Ναι | Ναι |
| Gaps | ||
| Customer List TargetingAds chooses places, never people: an advertiser’s own contact lists are never matched against the people viewing another business’s page or screen.Ελέγχθηκε 8 Νοε 2026Πηγή | Όχι | Ναι |
| Frequency CappingNo limit on how often one viewer sees an ad, because Ads never identifies who is viewing.Ελέγχθηκε 8 Νοε 2026Πηγή | Όχι | Ναι |
| Demographic TargetingNo targeting by age or gender: Ads targets the place, the time and the device.Ελέγχθηκε 8 Νοε 2026Πηγή | Όχι | Ναι |
| Automated Bidding Toward a Target Cost per ConversionCalisto’s target cost per conversion tells you when a conversion costs more than it; it never changes what you bid.Ελέγχθηκε 8 Νοε 2026Πηγή | Όχι | Ναι |
Τι κινείται
Μεταφορά των δεδομένων σας από το Google Ads
Τα δεδομένα σας διαβάζονται στον δικό σας περιηγητή και αποστέλλονται στον λογαριασμό Calisto σας. Το Calisto ποτέ δεν βλέπει το login σας για το παλιό σύστημα.
Από ένα αρχείο εξαγωγής
Εξαγάγετε τα δεδομένα σας από το Google Ads και ρίξτε το αρχείο μέσα. Διαβάζεται στον browser σας και απεικονίζεται στο Calisto.
Κάθε πίνακας που εξαγάγετε από το Google Ads μπορεί να χαρτογραφηθεί στο Calisto, στήλη προς στήλη.
Moving from Google Ads
Questions about switching
Where do Calisto Ads campaigns show?
On the websites, apps, kiosks, TV screens and member portals other Calisto businesses publish, and on World and Local for a promoted listing or event. Ads does not place ads on search engines, social networks or outside ad networks.
How do I choose who sees an ad?
By place, never by person: the kinds of places and the named placements an ad group runs on, the countries those places are in or a radius around an address, the days and hours, and the devices. Ads never needs to know who is looking.
Can I sell ad space too?
Yes, in the same app. An Ad Slot section on your published pages, or ad space turned on for your kiosks or TVs, becomes a placement other businesses bid on, at the minimum price and with the categories you set.
Περισσότερες πληροφορίες
Όλα όσα κάνει το Calisto εδώ
Οι σελίδες πίσω από αυτή τη σύγκριση: το τομέα, οι εφαρμογές και οι οδηγίες.